Press release
Sweeter Presents Custom Picnic Stand for Blank Street's Spring Matcha Activation in NYC
This bespoke event demonstrates Sweeter's ability to deliver elevated, design-driven experiential campaigns supported by full-scale logistics, permitting, and operational oversight.
Sweeter, a New York City-based experiential marketing company, partnered with Blank Street Coffee to launch a two-day, invite-only activation celebrating the brand's Spring 2025 matcha offerings. Held over Mother's Day weekend at Gansevoort Plaza in the Meatpacking District, the experience brought a fresh, seasonal twist to one of New York's busiest pedestrian corridors.
At the center of the activation was a fully custom picnic-style kiosk fabricated by Sweeter exclusively for the event. Designed to evoke a modern, spring-themed outdoor market environment, the structure featured hand-crafted details, custom finishes, and a welcoming aesthetic that aligned seamlessly with Blank Street's brand identity. Sweeter also fabricated all onsite components, including custom signage, branded refuse containers, and an immersive photo moment wall adorned with hundreds of white hydrangeas.
Behind the scenes, Sweeter managed comprehensive production support. This included securing all required New York City pedestrian plaza permits and coordinating production-vehicle approvals for the on-site back-of-house food truck, which served as the operational hub for beverage preparation. A muralist was commissioned to hand-paint the menu board, bringing an artisanal element to the experience.
To ensure smooth guest flow and premium hospitality, Sweeter staffed the activation with a trained brand ambassador team, onsite security personnel, and a full production crew overseeing logistics, buildout, operations, and breakdown. Guests received their matcha beverages in custom eco-friendly mason jar containers designed for reuse-a thoughtful touch that reinforced Blank Street's commitment to sustainability.
The two-day activation successfully distributed more than 2,000 complimentary beverages to invited guests, influencers, and members of the brand's community. Select influencers also received hand-assembled floral bouquets as part of a curated gifting moment, extending the springtime theme and creating organic social amplification throughout the weekend.
This bespoke event demonstrates Sweeter's ability to deliver elevated, design-driven experiential campaigns supported by full-scale logistics, permitting, and operational oversight. From concept through onsite execution, Sweeter ensured the Blank Street Matcha Picnic Stand was executed with precision, creativity, and a premium level of detail perfect for the Meatpacking District location.
About Sweeter
Sweeter designs and produces immersive experiential marketing campaigns that connect brands with audiences through creativity, innovation, and flawless operations. Offering end-to-end services including fabrication, logistics, permitting, tour management, and live event production, Sweeter continues to lead the industry in delivering high-impact brand experiences.
For partnership opportunities, please contact kim@wearesweeter.com [mailto:kim@wearesweeter.com].
Image: https://s3-us-west-2.amazonaws.com/issuewireassets/primg/170012/sweeter-creates-picture-perfect-mothers-day-picnic-for-blank-street-coffee-in-nycs-meatpacking-district32.JPG
Media Contact
Company Name: We Are Sweeter
Contact Person: Kim Healing
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=sweeter-presents-custom-picnic-stand-for-blank-streets-spring-matcha-activation-in-nyc]
Phone: 203-258-2528
Address:685 1st Ave.
City: New York
State: NY
Country: United States
Website: http://www.wearesweeter.com
Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. ABNewswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Sweeter Presents Custom Picnic Stand for Blank Street's Spring Matcha Activation in NYC here
News-ID: 4288406 • Views: …
More Releases from ABNewswire
UK Composer Jools Scott Releases Free Choir Sheet Music for SATB and Children's …
British composer Jools Scott releases five original compositions as free choir sheet music PDF downloads - two SATB pieces and three children's choir works with piano accompaniment. No sign-up required.
BRISTOL, England - Feb. 23, 2026 - British composer Jools Scott today released five original compositions as free choir sheet music for directors, music educators and singers. The collection spans SATB and children's choir voicings, with each piece available as a…
Colorado Springs Residents Are Turning to This Tint Company for Fast, Profession …
Turbo Tint Colorado Springs offers fast, warranty-backed window tinting, PPF, and ceramic coating at 5680 East Woodmen Road. Locally owned by Bert and Valerie Bennett, the shop delivers one-hour installs and a 5-star experience.
The demand for professional window tinting services in Colorado Springs has grown steadily as vehicle owners look for ways to protect their cars from intense UV exposure and high-altitude sun damage. Among the businesses meeting that demand,…
Manaslu Circuit Trek Emerges as Nepal's Leading Wilderness Adventure for 2026
Kathmandu, Nepal - February 23, 2026 - As global trekkers shift toward quieter and less commercialized Himalayan routes, the Manaslu Circuit Trek has emerged as one of Nepal's fastest-growing high-altitude adventures for 2026. Industry sources in Kathmandu confirm a noticeable rise in early bookings from Europe, North America, and Australia.
The trek circles Mount Manaslu, which stands at 8,163 meters and ranks as the world's eighth highest mountain. The route crosses…
Charlotte Homeowners Urged to Prioritize Dryer Vent Cleaning Amid Rising Fire Sa …
The Better Home Pros in Charlotte highlights the fire risks posed by neglected dryer vents and offers expert preventive maintenance across 26 communities in NC and SC.
The National Fire Protection Association has reported that clothes dryers account for thousands of home fires each year across the United States. A significant number of these incidents stem from clogged or poorly maintained vents, making routine maintenance a non-negotiable part of responsible homeownership.…
More Releases for Sweeter
Sweeter and AllRecipes.com Partner to Launch Branded Food Truck Experience Acros …
Sweeter, a New York City-based experiential marketing company, recently executed a high-impact mobile brand activation in collaboration with AllRecipes.com. The two-day culinary event took place across two of the most active markets in the city, Midtown Manhattan and the Williamsburg section of Brooklyn.
The project was a strategic value-add for AllRecipes.com [http://allrecipes.com] and two of its prominent advertising partners, Kikkoman and Torani, turning digital and print content into a tangible street-level…
Sweeter Activates Multi-City CAVA Sampling Tour with Branded Food Truck
Sweeter [http://wearesweeter.com/], a New York City-based experiential marketing company, partnered with CAVA (@cava [http://cava.com/]) to launch a multi-city activation introducing the brand's new chicken shawarma pita. The tour spanned four major markets: New York City, Washington DC, Atlanta, and Dallas, connecting directly with guests through a high-impact consumer engagement campaign.
At the center of the activation was a fully branded food truck, fabricated and managed by Sweeter to highlight the new…
Sweeter Launches a One-of-a-Kind Vintage Citroen for Experiential Marketing
Sweeter, a leader in experiential marketing, is redefining brand engagement with the launch of its Vintage Citroen HY Van, an exclusive and customizable platform designed to deliver immersive brand activations.
Sweeter, a leader in experiential marketing, is redefining brand engagement with the launch of its Vintage Citroen HY Van, an exclusive and customizable platform designed to deliver immersive brand activations. By merging classic European charm with modern functionality, this striking Citroen…
Sweeter Launches Branded Airstream Trailers for Mobile Marketing Activations
Experiential marketing agency Sweeter has unveiled its latest innovation in mobile brand activations-custom Airstream trailers [https://www.wearesweeter.com/what-we-do/branded-airstream-trailers/] designed to elevate marketing campaigns with their iconic, polished aluminum finish and immersive experiences. These Airstream pop-up units transform ordinary promotions into unforgettable, shareable moments for consumers, helping brands create lasting impressions in a crowded marketplace.
A leader in experiential marketing, Sweeter is leveraging the instant "WOW factor" of Airstream trailers to help brands stand…
Sweeter Amplifies Brand Presence at Major Events with Tailored Strategies
Sweeter is an experiential marketing company that works with brands and their agencies to amplify the brand's message through the use of FOOD TRUCKS and our OTHER PROMOTIONAL VEHICLES (or with no wheels at all) delivering one-of-a-kind, must-stop, had-to-be-there experiences.
In the competitive arena of high-profile events, having a partner like Sweeter can be the difference between blending in and standing out. Known for its pioneering spirit in experiential marketing, Sweeter…
Sweeter Elevates Experiential Marketing with Comprehensive Suite of Services
New York City, NY, USA - April 24, 2024 - Sweeter, a pioneering force in the experiential marketing industry, also provides an expansive array of services designed to offer brands and their agencies unparalleled opportunities for engagement and innovation. Beyond its reputation for creating memorable brand experiences, Sweeter now underscores its position as a full-service agency equipped with a broad spectrum of resources and capabilities, seamlessly producing B2B/B2C brand activations…
