United States Gluten-Free Biscuits Market to Hit $383.6 Million by 2031, Driven by Celiac Awareness & Dietary Inclusivity

Leander, Texas and Tokyo, Japan - Nov.24.2025
As per DataM intelligence research report" Global Gluten-Free Biscuits Market reached US$ 721.80 million in 2022 and is expected to reach US$ 1278.71 million by 2031, growing with a CAGR of 7.41% during the forecast period 2024-2031." Food intolerances and lifestyle-driven diets are boosting sales of gluten-free biscuit varieties.

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United States: Recent Industry Developments

✅ In November 2025, Simple Mills launched upgraded gluten-free biscuits made with almond flour and resistant starch for improved crunch and digestive comfort. The new recipe caters to clean-label and gut-health trends. This reinforces Simple Mills' leadership in the U.S. gluten-free bakery space.

✅ In October 2025, Kinnikinnick Foods USA invested $12 million to expand its gluten-free biscuit production lines with enhanced allergen-control systems. The expansion boosts output for retail and foodservice channels. This strengthens Kinnikinnick's reliability in the specialty bakery market.

✅ In September 2025, General Mills (Annie's) introduced kid-friendly gluten-free biscuit snacks using tapioca and sorghum blends for better texture. The launch supports rising demand for school-safe, allergen-free products. This elevates Annie's presence in family-focused healthy snacking.

✅ In August 2025, Pamela's Products rolled out reformulated gluten-free biscuit mixes with higher protein and improved baking performance. The update targets home bakers seeking better texture and versatility. This boosts Pamela's role in U.S. gluten-free baking innovation.

Japan: Recent Industry Developments

✅ In November 2025, Yamamoto Kanpo Foods launched premium gluten-free biscuits made with Japanese rice flour for enhanced crispness and mild flavor. The products address growing digestive-health and wheat-allergy concerns. This strengthens Yamamoto's influence in Japan's specialty bakery category.

✅ In October 2025, AEON Topvalu invested ¥2.6 billion to expand its private-label gluten-free bakery line, adding advanced mixing and cross-contamination control technology. The investment improves quality and availability nationwide. This reinforces AEON's commitment to inclusive food options.

✅ In September 2025, Nissin Cisco introduced gluten-free biscuit sticks using corn and rice blends designed for convenience and on-the-go snacking. The launch aligns with Japan's expanding demand for healthier packaged sweets. This elevates Nissin Cisco's role in value-added biscuit innovations.

✅ In August 2025, Fuji Baking Group released new gluten-free breakfast biscuits enriched with minerals and fiber for better satiety. The formulation supports busy consumers seeking nutritious morning options. This strengthens Fuji Baking's presence in Japan's functional biscuit segment.

Gluten-Free Biscuits Market: Drivers
The gluten-free biscuits market is expanding rapidly as awareness of celiac disease, gluten intolerance, and general digestive health grows among consumers. Manufacturers are leveraging alternative flours such as rice, almond, and oat to create biscuits that maintain taste and texture without gluten. Rising demand for convenient and healthier snacking options is further driving adoption. Retailers and e-commerce platforms are increasing the availability of gluten-free products, making them more accessible to a wider audience. The trend toward clean-label and allergen-friendly foods is strengthening the appeal of gluten-free biscuits.

Innovations in baking technology and natural ingredients are improving the quality, shelf life, and flavor of gluten-free biscuits, encouraging repeat consumption. Partnerships between nutrition experts and food brands are leading to fortified biscuits that offer additional health benefits such as high fiber or protein content. Growing consumer preference for plant-based and functional snacks is boosting market opportunities. Marketing strategies highlighting wellness, digestive health, and premium ingredients are attracting health-conscious buyers. With increasing focus on dietary inclusivity and healthy lifestyles, the gluten-free biscuits market is set for sustained growth.

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Gluten-Free Biscuits Market: Major Players
Northumbrian Fine Foods, United Biscuits, Not A Trace, Granarolo S.p.A., Orgran, Company Café, Varyas Gluten Free Products, General Mills, Kellogg's Company, and Paljeeskookies.

Segment Covered in the Gluten-Free Biscuits Market:
By Type
Plain biscuits dominate with 35% share, driven by versatile usage, health-conscious snacking, and clean-label positioning. Milk biscuits hold 25%, popular among children and family consumption. Chocolate biscuits account for 20%, supported by indulgence and flavor innovation. Other types capture 20%, including nut-based, fruit-infused, and specialty gluten-free variants.

By Distribution Channel
Supermarkets and hypermarkets lead with 42% share, offering wide assortments and brand visibility. E-commerce holds 28%, driven by convenience, subscriptions, and online health-food awareness. Convenience stores account for 15%, catering to on-the-go snacking needs. Specialty stores and other channels together hold 15%, serving premium and niche gluten-free consumers.

By End User
Baby segment leads with 30% share, supported by pediatric dietary recommendations and parental preference for gluten-free nutrition. Kids account for 28%, driven by taste and school consumption trends. Pregnant women hold 18%, focusing on health and digestion benefits. Patients with gluten intolerance or celiac disease represent 15%, while other end-users capture 9%, including adults seeking healthier snack options.

Regional Analysis
North America - 34% Share
North America leads with 34%, driven by high health-awareness, prevalence of gluten intolerance, and strong retail and e-commerce penetration in the U.S. and Canada. Premium product launches and clean-label trends accelerate market growth.

Europe - 30% Share
Europe holds 30%, supported by Germany, U.K., France, and Italy. Rising celiac disease awareness, regulatory labeling, and preference for organic and gluten-free bakery products drive adoption.

Asia Pacific - 22% Share
Asia Pacific accounts for 22%, led by Japan, China, India, and South Korea. Increasing disposable income, urbanization, and rising adoption of Western health-food trends fuel growth.

Latin America - 7% Share
Latin America holds 7%, with Brazil and Mexico leading demand. Growing health-conscious urban populations and expansion of supermarket chains support market penetration.

Middle East - 5% Share
The Middle East accounts for 5%, driven by UAE, Saudi Arabia, and Israel. Premium gluten-free offerings, awareness campaigns, and expatriate populations contribute to market growth.

Africa - 2% Share
Africa holds 2%, with South Africa leading. Limited awareness and niche urban adoption slow growth, though premium retailers gradually introduce gluten-free options.

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