Plant-Based Protein Supplements Market to Reach $6.79 Billion by 2032 | Ready-to-drink protein supplements dominate with 40% share, fueled by convenience, portability

Leander, Texas and Tokyo, Japan - Nov.24.2025
As per DataM intelligence research report" Global Plant-Based Protein Supplements Market size reached US$ 3.61 billion in 2024 and is expected to reach US$ 6.79 billion by 2032, growing with a CAGR of 8.21% during the forecast period 2024-2032." Rising fitness culture and clean-label preferences are fueling demand for plant-based protein supplements.

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United States: Recent Industry Developments

✅ In November 2025, Orgain launched an upgraded plant-based protein powder made from oat, chia, and pea blends designed for improved creaminess and digestive comfort. The formulation targets clean-label consumers and active-lifestyle users. This reinforces Orgain's leadership in U.S. plant-based nutrition.

✅ In October 2025, Garden of Life invested $24 million to expand its vegan protein manufacturing capacity using organic pea and sprouted grains. The expansion increases supply for retail and e-commerce channels. This strengthens Garden of Life's dominance in premium plant-protein supplements.

✅ In September 2025, Vega (Danone North America) introduced a new performance protein range with amino-acid-optimized blends for athletes. The line delivers improved recovery and muscle support. This elevates Vega's presence in sports-focused plant-based supplementation.

✅ In August 2025, Myprotein USA launched functional vegan protein mixes incorporating probiotics and superfood extracts for enhanced wellness benefits. The innovation broadens appeal among fitness and holistic health consumers. This boosts Myprotein's competitiveness in the U.S. supplement sector.

Japan: Recent Industry Developments

✅ In November 2025, Meiji Holdings released high-solubility soy and pea protein supplements tailored for Japanese consumers seeking mild taste and digestive ease. The launch supports rising interest in daily plant-based nutrition. This strengthens Meiji's position in the functional supplements market.

✅ In October 2025, Suntory Wellness invested ¥6.1 billion to expand its plant-based protein R&D center focused on texture refinement and amino-acid balancing. The investment accelerates development for sports and aging populations. This reinforces Suntory's leadership in Japan's health-nutrition innovation.

✅ In September 2025, Asahi Group Foods introduced next-generation plant protein powders using fermented soy for improved absorption and reduced bitterness. The solutions appeal to fitness and general wellness users. This boosts Asahi's role in Japan's growing plant-protein segment.

✅ In August 2025, Kao Corporation launched daily-nutrition plant-based protein sachets formulated with added vitamins and minerals for convenient consumption. The products target busy urban consumers shifting toward healthier lifestyles. This strengthens Kao's presence in Japan's functional nutrition market.

Plant-Based Protein Supplements Market: Drivers
The plant-based protein supplements market is witnessing significant growth as consumers increasingly adopt vegetarian, vegan, and flexitarian diets. Driven by rising health consciousness and awareness of protein's role in muscle building, weight management, and overall wellness, these supplements are becoming a dietary staple. Innovations in extraction and formulation technologies are enhancing protein quality, digestibility, and taste, making plant-based options more appealing. Environmental concerns and the desire to reduce carbon footprints are further boosting demand. As a result, both athletes and health-conscious consumers are shifting toward plant-based protein alternatives.

Rising prevalence of lifestyle diseases and the focus on preventive healthcare are fueling the consumption of plant-based proteins globally. Partnerships between food manufacturers and ingredient suppliers are driving the launch of fortified and functional protein products. E-commerce platforms and direct-to-consumer channels are making these supplements more accessible, expanding their reach. Investment in research to improve bioavailability and develop novel plant protein sources is accelerating market growth. With increasing consumer preference for sustainable, clean-label nutrition, the plant-based protein supplements market is set for steady expansion.

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Plant-Based Protein Supplements Market: Major Players
Glanbia plc., Now Health Group Inc., Nutiva Inc, Danone SA, MusclePharm Corporation, CytoSport, Inc., General Nutrition Centers (GNC) Holdings, Inc., Quest The Simply Good Food Co, The Nature's Bounty Co, Reliance Vitamin Company, Inc.

Segment Covered in the Plant-Based Protein Supplements Market:
By Source
Soy-based proteins lead with 38% share, driven by high protein content, affordability, and widespread use in supplements. Pea protein holds 25%, supported by hypoallergenic properties and growing popularity among fitness enthusiasts. Rice and wheat together account for 20%, while spirulina and other sources capture 17%, appealing to functional and niche health-focused consumers.

By Type
Ready-to-drink protein supplements dominate with 40% share, fueled by convenience, portability, and growing demand in gyms and workplaces. Protein powders hold 35%, driven by flexibility in usage and widespread adoption among athletes. Protein bars and other formats account for 25%, supporting on-the-go nutrition and niche diet trends.

By Distribution Channel
Supermarkets and hypermarkets lead with 42% share, offering wide assortments and easy access to plant-based protein supplements. Online sales hold 35%, driven by e-commerce growth, subscription models, and direct-to-consumer platforms. Pharmacies, drug stores, and other channels account for 23%, catering to health-conscious consumers and specialized nutrition buyers.

Regional Analysis
North America - 33% Share
North America leads with 33%, driven by U.S. and Canada, high fitness culture adoption, and strong retail and e-commerce penetration. Consumer awareness of plant-based nutrition and sustainability supports market growth.

Europe - 28% Share
Europe holds 28%, supported by Germany, U.K., France, and Netherlands. Growing vegan and flexitarian populations, combined with high supplement adoption in gyms and healthcare sectors, drive growth.

Asia Pacific - 27% Share
Asia Pacific accounts for 27%, led by China, India, Japan, and South Korea. Rising health consciousness, increasing disposable income, and retail expansion boost supplement consumption.

Latin America - 6% Share
Latin America holds 6%, with Brazil and Mexico leading the market. Urban fitness trends and supermarket expansion drive moderate growth.

Middle East - 4% Share
The Middle East accounts for 4%, driven by UAE, Saudi Arabia, and Israel. Demand is fueled by urban health-conscious consumers and e-commerce growth.

Africa - 2% Share
Africa holds 2%, with South Africa leading adoption. Limited awareness and high product cost constrain growth, though urban areas show gradual uptake.

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