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Key Trends Influencing the Growth of the Broadcast Automation Software Market in 2025: Revolutionizing Radio Broadcasting With Launch Of PlayoutONE Version 5
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Is the Expected CAGR for the Broadcast Automation Software Market Through 2025?
The market for broadcast automation software has observed a significant expansion in recent years. The market, valued at $2.13 billion in 2024, is anticipated to hit $2.58 billion in 2025, reflecting a compound annual growth rate (CAGR) of 21.1%. The motivation behind this historical growth can be linked to the increased complexity in planning for broadcast media, a surge in the utilization of cloud-based solutions, a growing market for smart devices, a heightened necessity for operational efficiency and cost cuts, alongside an uptick in demand for customized content and audience interaction.
What's the Projected Size of the Global Broadcast Automation Software Market by 2029?
In the coming years, the broadcast automation software market is anticipated to experience substantial growth, expanding to $5.12 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 18.7%. The expansion in the forecast period can be linked to the escalating popularity of multimedia streaming applications, the burgeoning demand for uninterrupted broadcasting in single-channel settings, a growing necessity for automation in the broadcasting and entertainment sectors, a surge in the requirement for premium content, and an increment in investments in broadcasting infrastructure. The forecast period will likely witness major trends such as advancements in technology, the application of cloud-based solutions in broadcasting, incorporation of Artificial Intelligence and machine learning, the advent of personalized and interactive content experiences, and a shift towards IP-based and remote production workflows.
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Top Growth Drivers in the Broadcast Automation Software Industry: What's Accelerating the Market?
The growth of the broadcast automation software market is anticipated to be fueled by the increasing demand for multimedia streaming applications. Multimedia streaming, which involves transmitting audio or video content over the internet in a condensed format for immediate playback, is on the rise. This growth can be attributed to factors such as high-speed internet access, the widespread use of smartphones, tablets, smart TVs and other internet-connected devices, and the rising demand for on-demand content. Broadcast automation software is instrumental in streamlining content management on media streaming platforms, which includes processes like content ingestion, transcoding, and delivery to various devices and networks. Moreover, the software helps in facilitating the seamless broadcast of multimedia content by automating high-precision media planning tasks. For example, Netflix Inc., a prominent US-based streaming media company, reported a rise in paying subscribers from 223 million in Q4 2022 to 231 million in the first quarter of 2023, as per a press release in April 2023. Consequently, the escalating popularity of multimedia streaming applications is a key driver for the expansion of the broadcast automation software market.
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Which Emerging Trends Are Transforming the Broadcast Automation Software Market in 2025?
Key companies in the broadcast automation software market are concentrating their efforts on developing technologically advanced solutions, like radio automation software, to streamline and enhance broadcasting processes. Using radio automation software, an innovative tool, various tasks vital for operating a radio station can be automated, revolutionising the radio broadcasting sector. For instance, in March 2023, Aiir, an IT service management firm based in the US that offers broadcasting radio stations digital products and services, introduced PlayoutONE version 5. This radio automation software has been engineered to increase broadcasting speed and efficiency, enabling broadcasters to accomplish more tasks with greater ease. A major upgrade in this software is seen in WebVT, a feature that allows users to broadcast from any location using just a web browser. This enhancement in the software significantly reduces latency and enhances audio quality, elevating the overall broadcasting experience. PlayoutONE V5 can be availed as a free upgrade by existing users and is suitable for all broadcasters worldwide, including individuals and professional broadcasting stations.
What Are the Main Segments in the Broadcast Automation Software Market?
The broadcast automation software market covered in this report is segmented -
1) By Product: Web-Based, Cloud-Based, Hybrid
2) By Solution: Software, Service
3) By Application: Entertainment, Healthcare, Education, Government, Other Applications
Subsegments:
1) By Web-Based: On-Premise Web-Based Solutions, Web-Based Content Management Systems, Web-Based Scheduling Tools
2) By Cloud-Based: Cloud-Based Playout Automation, Cloud-Based Traffic Management Systems, Cloud-Based Media Asset Management (MAM), Cloud-Based Content Distribution Platforms
3) By Hybrid: Hybrid Broadcast Automation Solutions, Hybrid Content Management And Scheduling Systems
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Which Top Companies are Driving Growth in the Broadcast Automation Software Market?
Major companies operating in the broadcast automation software market are Belden Incorporated, Harmonic Inc., Grass Valley, Avid Technology, Evertz Microsystems, Ross Video, Amagi Corporation, Imagine Communications, Visualization in Real-Time (Vizrt), Snell Limited, Dayang Technology Development Inc., Dalet Digital Media Systems, Bitcentral Inc., Video Stream Networks (VSN), Automated Video Editing (Aveco), Pebble Beach Systems, BroadStream Solutions, ENCO Systems Inc., Cinegy GmbH, Pixel Power Ltd., Florical Systems, PlayBox Technology, OASYS Automated Playout, Orad Hi-Tec Systems
Which Regions Will Dominate the Broadcast Automation Software Market Through 2029?
North America was the largest region in the broadcast automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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