Low Temperature Pasteurized Milk Market to Surpass USD 5 Billion by 2030, Driven by 50% Demand Share in Asia Pacific| DataM Intelligence

Leander, Texas- Global Low Temperature Pasteurized Milk Market reached USD 3.5 billion in 2022 and is expected to reach USD 5 billion by 2030 growing with a CAGR of 4.7% during the forecast period 2024-2031. Gentle pasteurization involves heating the product at a lower temperature and for a longer duration, seeking to strike a balance between milk safety and product quality.

The market is growing due to increasing consumer demand for milk that balances safety with a "fresher," less processed taste, longer shelf life than raw milk, and perceived nutritional advantages over high-temperature pasteurized milk.

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United states industry development
✅ 2025: The U.S. market (as part of North America) remains a leading region for low-temperature pasteurized milk, with North America projected to hold 34.2% of the global market share.

✅ 2025: U.S. dairy producers increasingly promote low-temperature pasteurized milk as a "premium" segment-emphasizing better flavour retention, nutritional preservation, and consumer demand for minimally processed dairy.

✅ 2025: Retailers and dairy brands in the U.S. are expanding direct-to-consumer (DTC) delivery models and subscription-based chilled milk offerings, tied to online grocery growth and higher acceptance of chilled specialty dairy.

✅ 2025: Sustainability initiatives push packaging innovation in the U.S.-brands packaging low-temperature milk are trialling recyclable glass bottles, lightweight plastic bottles with better cold-chain retention, and digital traceability to differentiate.

✅ 2025: U.S. regulatory/food-safety dialogues are focusing on fresh-milk chilled supply-chains, finer microbiological controls and cold-chain integrity for niche dairy segments (including low-temperature pasteurized). These regulatory dynamics drive faster adoption of advanced cold-chain technologies by U.S. dairies.

Japan industry development
✅ 2025: In Japan, the low-temperature pasteurized milk segment is gaining traction among health- and wellness-oriented consumers who value milk with "natural taste" and minimal processing, leading Japanese producers to launch specialized chilled milk lines

✅ 2025: Japanese dairy companies are investing in ultra-clean cold-chain systems and premium chilled milk logistics to serve metropolitan areas (Tokyo, Osaka) where refrigerated shelf space and consumer willingness to pay are higher-thus supporting expanded distribution of low-temperature pasteurized milk in Japan.

✅ 2025: Packaging and premiumisation are key in Japan: Japanese brands are introducing flavored or fortified low-temperature pasteurized milk offerings and focusing on premium dairy gift packaging, tapping cultural gifting trends.

✅ 2025: Japanese regulatory and dairy-industry bodies emphasise traceability and hygiene standards-which benefits premium chilled dairy segments like low-temperature pasteurized milk-thus supporting uptake in Japan.

Recent m&a data:-

⇥ Danone's divestment in 2024: Danone sold its Horizon Organic and Wallaby brands to Platinum Equity, signaling a strategic shift away from some organic dairy segments.

⇥ Butler's Farmhouse Cheese and Hampshire Cheese: In 2024, UK-based Butler's Farmhouse Cheese acquired Hampshire Cheese, adding new soft cheese products and expanding its market in the UK.

⇥ Glanbia and Flavor Producers: Glanbia acquired Flavor Producers, a natural and organic flavor manufacturer, in a $300 million deal in 2024, reinforcing its focus on the nutritional ingredients market.

⇥ Müller UK & Ireland and Yew Tree Dairy: Müller acquired Yew Tree Dairy in 2024, expanding its capacity for milk powder production and its reach in global dairy markets.

⇥ European Dairy Co. merger: In late 2024, European Dairy Co. was created from the merger of Belgian companies Vache Bleue Group and Flanders Food Production, with the goal of increasing capacity and market presence across Europe.

🔹 Market segmentation with Market share -

⇥ By Product Type:

Whole Milk: Largest segment with approximately 50% market share, driven by consumer preference for full-flavor and nutrient retention.

Skimmed Milk: Holds about 25% market share, favored by health-conscious consumers seeking lower fat options.

Semi-Skimmed Milk: Accounts for around 20%, balancing taste and calorie considerations.

Others: Remaining 5%, including specialty enriched and fortified milk types.

⇥ By Packaging Type:

Bottles: Leading format with about 40% share, popular for freshness perception and reusability.

Cartons: Around 30%, preferred for convenience and sustainability.

Pouches: Hold approximately 20%, mainly in emerging markets for cost efficiency.

Others: 10%, including innovative and eco-friendly packaging solutions.

⇥ By Distribution Channel:

Supermarkets/Hypermarkets: Dominant channel with roughly 50% share, ensuring wide reach and accessibility.

Online Retail: Growing rapidly, now about 20%, driven by consumer trend toward home delivery.

Convenience Stores: Approximately 15%, important for on-the-go consumption.

Others: 15%, including specialty stores and direct-to-consumer.

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🔹 Regional insights-

⇥ Asia Pacific: Largest regional market with around 50% share, led by China, Japan, and India due to rising incomes and health awareness.

⇥ North America: About 25%, driven by premium and organic segments.

⇥ Europe: Roughly 15%, with strong demand in Northern and Western Europe.

⇥ Rest of World: 10%, growing steadily.

🔹 Growth Drivers:-

⇥ Preservation of natural nutrients and taste:
Low temperature long time (LTLT) pasteurization heats milk at lower temperatures for a longer duration, which retains more of the milk's natural enzymes, vitamins, and minerals compared to High-Temperature Short-Time (HTST) or Ultra-High-Temperature (UHT) methods.

This preservation appeals strongly to health-conscious consumers seeking minimally processed foods.

⇥ Perceived "freshness" and quality:
Consumers often prefer the "farm-fresh" and natural taste of low temperature pasteurized milk over the slightly "cooked" flavor of UHT products. This preference for a superior flavor profile is a significant driver, especially in regions with well-established cold chains and a culture of consuming fresh dairy.

⇥ Rising health consciousness and demand for functional beverages:
The growing trend of consumers prioritizing healthy diets and functional beverages has increased demand for milk that offers additional health benefits.

Low temperature pasteurized milk is often viewed as a healthier option and is sometimes fortified with extra vitamins, minerals, or probiotics to enhance its appeal.

⇥ Expansion of cold chain logistics and organized retail:
The market's growth is supported by improved cold chain infrastructure and the expansion of organized retail chains (supermarkets, hypermarkets, and online platforms). Efficient refrigeration and distribution networks are essential for managing the shorter shelf life of low temperature pasteurized milk, making it more accessible to a wider consumer base.

⇥ Increased disposable incomes and premiumization trends:
Rising disposable incomes, particularly in emerging economies, are allowing consumers to spend more on premium, high-quality, and specialized dairy products. The perceived higher quality and nutritional value of low temperature pasteurized milk supports a higher price point, contributing to market value growth.

🔹 Emerging players :-

⇥ Hartzler Family Dairy (US):
This U.S.-based company is noted as a key player in the low-temperature pasteurized milk segment, appealing to consumers seeking a natural, minimally processed product. Their direct-to-consumer and specialized retail approach highlights a focus on quality and freshness.

⇥ New Hope Dairy (US/China):
Listed as a player in the US market, New Hope is part of a larger group that focuses on high-quality dairy products, indicating a strategic effort in the premium, fresh milk category.

⇥ CLASSY.KISS (Japan/South Korea):
Mentioned in market reports as a participant in the Japanese and South Korean markets, this brand is likely a smaller, specialized player focusing on premium or specific consumer preferences within the low-temperature segment.

⇥ Ripley Farms LLC (US):
While an emerging player in the A2 milk segment, the focus on organic and high-quality, traceable dairy aligns with the low-temperature pasteurization market trend of "clean-label" products that maintain nutritional integrity.

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🔹 Key Investment:

Bright Dairy & Food Co., Ltd. invested approximately $250 million in expanding its production capacity and enhancing cold chain logistics to meet rising consumer demand for fresh, nutrient-rich milk.

Yili Group allocated around $300 million toward product innovation and geographic expansion, focusing on premium, organic, and functional low-temperature pasteurized milk varieties.

Mengniu invested about $220 million in upgrading processing technology and distribution networks, aiming to strengthen its position in health-conscious consumer segments.

Nestlé made strategic investments totaling $180 million in North America and Asia to bolster its portfolio of fresh and minimally processed milk products.

New Hope Dairy invested approximately $150 million in product diversification and marketing to capture emerging premium market segments in China and the Asia-Pacific.

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This release was published on openPR.