Online Toys And Games Retailing Market Expected to Achieve 9.4% CAGR by 2029: Growth Forecast Insights

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How Large Will the Online Toys And Games Retailing Market Size By 2025?
In recent times, the market size for online toys and games retailing has been experiencing a strong growth. The market is set to expand from $18.18 billion in 2024 to $19.86 billion in 2025 with a compound annual growth rate (CAGR) of 9.2%. The driving factors for growth in the past period include a rise in the middle-class population globally, increased TV and internet usage among children, a shift towards online shopping, an inclination towards e-commerce platforms, and a burgeoning demand for versatile toys.

How Big Is the Online Toys And Games Retailing Market Size Expected to Grow by 2029?
The market size for online retailing of toys and games is projected to witness significant expansion in the forthcoming years, reaching a substantial $28.42 billion in 2029 with a 9.4% compound annual growth rate (CAGR). This expected growth during the forecast period is primarily attributed to several factors such as amplified demand for electronic games, surging popularity of video games, escalating demand for interactive and informative toys, enhanced use of social media platforms for promoting games and toys, and the growing fondness for online gaming and esports. In the anticipated period, the key trends would encompass product innovation, expansion of educational and learning toys, incorporation of artificial intelligence and voice recognition in high-tech toys, and the utilization of augmented reality (AR) and virtual reality (VR) technologies.

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Which Key Market Drivers Powering Online Toys And Games Retailing Market Expansion and Growth?
The surge in consumer inclination towards online shopping and e-commerce is anticipated to drive the development of the online toy and game retail market. The rising preference for e-commerce is attributed to the easiness of shopping from home, broader product choices, and the capability to effortlessly compare prices on different platforms. Internet shopping and digital commerce are augmenting the online toy and game retail sector by enhancing the shopping experience, offering a plethora of product options, simplifying price comparison, and granting retailers access to a worldwide consumer base. For instance, the United States Census Bureau, a government agency in the U.S, recorded that the e-commerce sales in the U.S for the first quarter of 2024 escalated by 8.6 percent (±1.1%) compared to the first quarter of the previous year. Consequently, the swift advancement of e-commerce is fueling the growth of the cushion packaging market.

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Which Emerging Trends Are Transforming the Online Toys And Games Retailing Market in 2025?
Leading corporations in the online toy and game retail sector are concentrating their efforts on developing and expanding digital platforms such as e-commerce marketplaces. This strategy is aimed at improving the customer journey, boosting sales, and broadening their market footprint. An e-commerce platform is a digital space where various sellers have the opportunity to showcase and sell their products or services. Customers, on the other hand, can peruse, compare, and shop from an extensive range of offerings all in one location. For example, in June 2024, Tesco PLC, a retail company based in the UK, unveiled a fresh online marketplace. This allowed consumers to browse and shop for thousands of third-party products in addition to Tesco's grocery items on Tesco.com and the Tesco application. The initial rollout included roughly 9,000 products in various categories, including DIY, garden, homeware, toys, and games. These third-party items are sold and delivered directly by Tesco's reliable partners, while Tesco handles the delivery of its grocery orders from local stores or fulfillment centers. Tesco will also continuously monitor these sellers to ensure they meet stringent requirements and standards regarding delivery speed, returns, and customer satisfaction.

What Are the Emerging Segments in the Online Toys And Games Retailing Market?
The online toys and games retailingmarket covered in this report is segmented -

1) By Type: Plush Toys, Infant Or Pre-School Toys, Activity And Ride-On Toys, Dolls, Games And Puzzles, Outdoor Seasonal Toys, Other Types
2) By Distribution Channel: E-Commerce Websites, Brand Stores, Marketplaces
3) By Application: School Age Children, Teens, Infants, Toddlers

Subsegments:
1) By Plush Toys: Stuffed Animals, Character-Themed Plush Toys, Sensory Plush Toys, Infant or Pre-School Toys
2) By Educational Toys: Musical Toys, Interactive Baby Toys, Activity and Ride-On Toys, Tricycles and Scooters
3) By Activity Sets: Building and Construction Toys, Dolls, Fashion Dolls, Baby Dolls, Collectible Dolls
4) By Games and Puzzles: Board Games, Card Games, Jigsaw Puzzles
5) By Outdoor Seasonal Toys: Water Toys, Sports Equipment, Playground Toys
6) By Other Types: Electronic Toys, STEM Toys, Action Figures

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Who Are the Global Leaders in the Online Toys And Games Retailing Market?
Major companies operating in the online toys and games retailing market are Kohl's Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd., Ravensburger AG, BFL Group, Oompa Toys, Simba dic*kie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC

Which are the Top Profitable Regional Markets for the Online Toys And Games Retailing Industry?
Asia-Pacific was the largest region in the online toys and games retailing market in 2024. The regions covered in the online toys and games retailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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