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Unlocking Opportunities in the Home Shopping Market: 2025-2034 Forecast Report
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Will the Home Shopping Industry Market Size Be by 2025?
In recent times, there has been a significant expansion in the home shopping market size. It is projected to increase from its 2024 value of $4639.79 billion to $5223.55 billion in 2025, representing a compound annual growth rate (CAGR) of 12.6%. The historic surge can be credited to the emergence of TV shopping networks in the pre-internet days, the subsequent growth of e-commerce platforms, the widespread use of smartphones, the increase in disposable income, and the formulation of effective direct marketing strategies.
What's the Long-Term Growth Forecast for the Home Shopping Market Size Through 2029?
The market size of home shopping is projected to undergo swift expansion in the coming years, anticipated to reach $8641.93 billion in 2029 at a compound annual growth rate (CAGR) of 13.4%. The expected expansion in the forecast period is linked to rising consumer awareness about sustainability, the embedding of shopping functionalities into social media platforms, an escalation in social media advertising expenditures, increased urbanization, and the rise of internet user count. Foreseen trends within the forecast period comprise the incorporation of technologies like augmented reality (AR), virtual reality (VR), and mixed reality (MR), enhanced personalization through artificial intelligence (AI), accelerated digitalization, high uptake of online shopping, advancements in technology, and the adoption of secure payment systems.
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What Are the Key Growth Drivers Fueling the Home Shopping Market Expansion?
The surge in e-commerce operations is predicted to stimulate the expansion of the home shopping market. E-commerce, or electronic commerce, involves the online transaction of goods and services. The growth in e-commerce activities can be attributed to the widespread access to high-speed internet, enhanced logistics and delivery services, and the surge in secure and efficient online payment methods. E-commerce platforms can provide a convenient and superior shopping experience, appeal to a wider customer audience, and fine-tune their operations for progress and efficiency. For example, the United States Census Bureau, a US governmental agency, reported in February 2024 that total e-commerce sales hit $1,118.7 billion in 2023, showing a 7.6% (±1.2%) growth from 2022. Thus, the rise in e-commerce operations propels the home shopping market.
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What Are the Key Trends Driving Home Shopping Market Growth?
Leading companies in the home shopping market are concentrating their efforts on technological enhancement, such as offering engaging digital shopping experiences, allowing consumers to browse and purchase products from the comfort of their homes. An engaging digital shopping experience offers a multi-sensory interaction that seamlessly combines different types of user interactions to generate intuitive and emotional value. These experiences can be delivered through various mediums including flat-screen displays, natural interfaces (like voice, spatial, gesture-based, auditory, or olfactory interaction), and sophisticated reality technologies such as 3D, augmented, virtual, or mixed reality. For example, in May 2024, US-based retail giant Walmart - which operates a network of hypermarkets - rolled out Walmart Realm, its interactive digital shopping platform. This platform enables customers to navigate virtual environments that are organized based on different styles and product categories. Walmart Realm comprises of virtual shops led by influencers, gamification aspects like mini-games and collectible rewards, and collaborations with content designers and platform providers, including Sawhorse and Emperia.
How Is the Home Shopping Market Segmented?
The home shoppingmarket covered in this report is segmented -
1) By Product Type: Groceries, Apparels And Accessories, Footwear, Personal And Beauty Care, Furniture And Home Décor, Electronic Goods, Other Product Types
2) By Payment Mode: Card Payments, Digital Wallets, Bank Transfers, Cash Payments, Other Payment Modes
3) By Market Type: Teleshopping, E-Commerce And Mobile Shopping, Other Market Types
Subsegments:
1) By Groceries: Fresh Food, Packaged Food, Beverages
2) By Apparels And Accessories: Men's Apparel, Women's Apparel, Kids' Apparel, Jewelry and Watches
3) By Footwear: Men's Footwear, Women's Footwear, Sports and Casual Footwear
4) By Personal And Beauty Care: Skincare, Haircare, Cosmetics, Personal Hygiene
5) By Furniture And Home Décor: Living Room Furniture, Bedroom Furniture, Kitchen & Dining Furniture, Home Accessories, Decorative Items
6) By Electronic Goods: Consumer Electronics, Home Appliances, Gadgets and Wearables
7) By Other Product Types: Sports and Fitness Equipment, Books and Stationery, Pet Supplies, Toys and Games
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Which Companies Are Leading the Charge in Home Shopping Market Innovation?
Major companies operating in the home shopping market are Walmart Inc., Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, Majid Al Futtaim, eBay Inc., Flipkart Private Limted, HSE Home Shopping GmbH, Croma, Vaibhav Global Limited, Meesho, Naaptol Company, Shop LC, Hammacher Schlemmer, American Swan, ShopHQ, HomeShop18, Ubuy, Koovs PLC, Tata Cliq, Planet Shopping, Sears, Roebuck and Co.
Which Regions Are Leading the Global Home Shopping Market in Revenue?
Asia-Pacific was the largest region in the home shopping market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home shopping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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