2025 Live E-commerce Industry Trends Report: Long-Term Outlook Through 2034

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How Large Will the Live E-commerce Market Size By 2025?
The size of the live e-commerce market has seen significant expansion in the recent past. It is projected that this market will expand from a size of $1999.67 billion in 2024 to reach a size of $2271.56 billion in 2025, reflecting a compound annual growth rate (CAGR) of 13.6%. The growth during the earlier period can be similarly attributed to factors such as a surge in online shopping, the popularity of live-streaming based shopping, higher usage of social media platforms, and the surging penetration of digital outlets and mobile devices.

How Big Is the Live E-commerce Market Size Expected to Grow by 2029?
The size of the live e-commerce market is set to experience substantial expansion in the coming years. The market is projected to reach a value of $3815.09 billion by the year 2029, growing at a compound annual growth rate of 13.8%. This growth in the projected timeframe can be linked with growing internet availability, enhancements in internet and smartphone utilization, an escalating demand for live e-commerce services, and the emergence of mobile commerce. Dominant trends during this forecast period are anticipated to be technological progress, unification with online shopping platforms, incorporation of live-streaming features, amalgamation of consumer electronic gadgets, and the introduction of mobile payment solutions.

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Which Key Market Drivers Powering Live E-commerce Market Expansion and Growth?
The growth of the live e-commerce market is anticipated to be fueled by increasing internet penetration. The incessant reliance on digital communication, e-commerce, access to information, and remote working capabilities is driving this rise in internet penetration. Live e-commerce benefits greatly from the internet, as it allows for live interaction between buyers and sellers through real-time streaming, boosts engagement and supports instant transactions. For example, Meltwater, a Dutch-based software company, reported that the number of internet users in the UK increased by 224 thousand (0.3 percent) from 2022 to 2023. Consequently, the escalating internet penetration is catalyzing the expansion of the live e-commerce market.

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What Trends Will Shape the Live E-commerce Market Through 2029 and Beyond?
Leading businesses in the live e-commerce sector are honing in on creating advanced technologies, such as the shop-the-show technology, to improve consumer participation and simplify the shopping process. The shop-the-show technology pertains to interactive systems that enable audience members to buy products showcased in live broadcasts or events straight from their screens. For instance, in April 2024, US-based e-commerce giant Amazon.com Inc. introduced the FAST Channel on Prime Video and Amazon Freevee-an interactive and shoppable element incorporating Amazon's shop-the-show technology. This feature lets users browse, purchase and engage with the on-screen content via their mobile devices. This round-the-clock channel delivers content from celebrated creators, celebrities, and brands, faciliting users to conveniently peruse and buy showcased products via the Amazon Shopping app on their mobile devices.

What Are the Emerging Segments in the Live E-commerce Market?
The live e-commercemarket covered in this report is segmented -

1) By Type: Domestic, Transboundary
2) By Device Type: Mobile, Computer, Tablet, Other Device Types
3) By Application: Clothes, Cosmetics, Daily Necessities, Food, Other Applications

Subsegments:
1) By Domestic: Local Live Streaming Platforms, Regional Online Retailers, In-country E-Commerce Live Events
2) By Transboundary: Cross-Border Live Streaming Platforms, International Online Retailers, Global E-Commerce Live Events

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Who Are the Global Leaders in the Live E-commerce Market?
Major companies operating in the live e-commerce market are Amazon.com Inc., Google plc, Alibaba Group Holding Limited, Meta Platforms Inc., ByteDance Ltd., Kuaishou Technology, Sea Limited, Wayfair Inc., Qurate Retail Inc., MercadoLibre Inc., Under Armour, Flipkart Private Limited, Inly Media Co Ltd., Myntra Designs Pvt. Ltd., Yunji Inc., Gravy Solutions Inc., Mogu Inc, Bambuser AB, NTWRK Inc., Vee24 Inc., Livby Co Ltd, Roadget Business Pte. Ltd.

Which are the Top Profitable Regional Markets for the Live E-commerce Industry?
North America was the largest region in the live e-commerce market in 2024. The regions covered in the live e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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