Press release
Soaring Demand Set to Propel Overnight Face Mask Market to $37.41 Billion by 2029
Overnight Face Mask
What Is the Expected CAGR for the Overnight Face Mask Market Through 2025?
In the prior years, the overnight face mask market has experienced robust growth. The market assortment, which stands at $25.07 billion in 2024, is anticipated to expand to $26.85 billion by 2025. This is referenced with the compound annual growth rate (CAGR) projected at 7.1%. The historic growth is chiefly influenced by factors such as skin care trends, marketing strategies, influencers, growth in disposable income and consumer awareness programs.
What's the Projected Size of the Global Overnight Face Mask Market by 2029?
The market size for overnight face masks is anticipated to experience robust expansion in the forthcoming years, escalating to $37.41 billion by 2029 with a compound annual growth rate (CAGR) of 8.6%. The surge expected in the forecast period is due to factors such as the rise in e-commerce, concerns about sustainability, and global health trends. Dominant trends predicted for the forecast phase encompass personalization trends, technological incorporation, and innovative formulas.
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Top Growth Drivers in the Overnight Face Mask Industry: What's Accelerating the Market?
The rise in concerns related to skin health is anticipated to drive the expansion of the overnight face mask market in the future. Factors such as the negative effects of occupational stress, fast-paced lifestyle, and an unbalanced diet on health are contributing to rising skin problems. Adequate sleep is crucial for maintaining good health, which is why consumers are showing a preference for skincare items like overnight face masks to counteract these issues. For instance, the American Academy of Dermatology Association, a dermatology association based in the US, reported 97,920 noninvasive (in situ) and 99,780 invasive melanoma incidents in the US in 2022. Therefore, it's predicted that the surge in skin-related issues will uplift the demand for overnight face masks throughout the projected timeframe.
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What Trends Will Shape the Overnight Face Mask Market Through 2029 and Beyond?
The emergence of product innovations is a significant trend gaining traction in the overnight face mask industry. To cater to the demands of the end-customers and solidify their standing in the market, businesses within this sector are crafting innovative products. For example, Kiehl's LLC, a US retailer specializing in skincare, hair care, and body care products, launched their Overnight Hydrating Face Mask with 10.5% squalene in January 2022 to bolster the skin's barrier. The product, formulated with 10.5% squalene, works by intensely nourishing the skin and maintaining the skin barrier by minimizing moisture loss during the night.
What Are the Main Segments in the Overnight Face Mask Market?
The overnight face maskmarket covered in this report is segmented -
1) By Product: Cream And Gels, Sheets
2) By Application: Men, Women, Children
3) By Distribution Channel: Hypermarkets Or Supermarkets, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels
Subsegments:
1) By Cream And Gels: Hydrating Creams, Nourishing Gels, Anti-Aging Creams, Brightening Creams, Acne Treatment Gels
2) By Sheets: Hydrating Sheet Masks, Brightening Sheet Masks, Firming Sheet Masks, Soothing Sheet Masks, Specialty Sheet Masks
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Which Top Companies are Driving Growth in the Overnight Face Mask Market?
Major companies operating in the overnight face mask market include L'Oréal S. A., Laniege (Amorepacific Corporation), e. l. f. Cosmetics Inc., The Body Shop International Limited, Peter Thomas Roth Labs LLC, Lotus Herbals Pvt. Ltd., Unilever Plc, The Estée Lauder Companies Inc., Amorepacific Corporation, Origins Natural Resources, Inc., Jurlique International Pty Ltd., Farmacy Beauty LLC, Shiseido Company, Limited, The Procter & Gamble Company, Johnson & Johnson Inc., Kao Corporation, Coty Inc., Beiersdorf AG, Neutrogena Corporation, Fresh Cosmetics Limited, Groupe Clarins, Dermalogica Inc., Murad LLC, Mario Badescu Skin Care Inc., First Aid Beauty Limited, Galderma S. A.
Which Regions Will Dominate the Overnight Face Mask Market Through 2029?
Asia-Pacific was the largest region in the overnight face mask market in 2024.North America is expected to be the fastest-growing region in the forecast period. The regions covered in the overnight face mask market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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