Rising Demand For Video On Demand (VOD) Streaming To Fuel Video Streaming Software Market Driving Market Acceleration in the Video Streaming Software Industry, 2025

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How Large Will the Video Streaming Software Market Size By 2025?
The market size of video streaming software has seen a swift expansion in the recent years. It is projected to grow from the current value of $10.73 billion in 2024, reaching $12.43 billion in 2025 with a compound annual growth rate (CAGR) of 15.8%. The increase in the historical period is due to factors such as high-speed internet accessibility, the emergence and growth of over-the-top (OTT) platforms, the rise in smartphone use, digital transformation of content, and the worldwide expansion of streaming services.

How Big Is the Video Streaming Software Market Size Expected to Grow by 2029?
Expectations are high for a significant expansion in the video streaming software market in the coming years. The market is projected to surge to $27.59 billion by 2029, propelled by a compound annual growth rate (CAGR) of 22.1%. This growth expected in the forecast period can be linked to factors such as immersive and interactive content, the global growth of regional platforms, dynamic advertisement placement, increasing monetization strategies, enhanced social integration and interactive features. Emerging trends during this forecast period also include advancements in cloud-based streaming solutions, multi-platform streaming, innovations in subscription models, remote production and collaboration mechanisms, and the incorporation of artificial intelligence (AI).

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Which Key Market Drivers Powering Video Streaming Software Market Expansion and Growth?
The acceleration in the video streaming software market is expected to be fueled by the increasing popularity of video-on-demand (VoD) streaming. Drivers for this growth include the advent of VoD services like Netflix, video conferencing tools such as Zoom, social platforms like TikTok, esports, and live stream broadcasts. For example, Exploding Topics, a U.S-based software employing artificial intelligence, reported in September 2023 that video streaming subscriptions in the U.S have been steadily increasing, with a rise to 83% in 2023 from 78% in 2021. Hence, the surge in VoD streaming demand will catalyze the expansion of the video streaming software market.

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Which Fast-Growing Trends Are Poised to Disrupt the Video Streaming Software Market?
The rise in technological progress is taking the video streaming software market by storm. To enhance user experiences, video streaming software companies are incorporating innovative technology into their products. For instance, Brightcove, an American streaming technology company, rolled out the Brightcove Communications Studio in February 2023. This solution, geared towards strengthening internal communication within companies, empowers HR and communication teams to leverage video-first tactics to foster stronger connections with employees. By providing features like video carousels to provide a captivating exploration experience and custom content collections for targeted engagement, the platform addresses the growing need for businesses to enhance employee engagement with dynamic and interactive content.

What Are the Emerging Segments in the Video Streaming Software Market?
The video streaming software market covered in this report is segmented -

1) By Streaming Type: Live Streaming, Video-On-Demand Streaming
2) By Component: Solutions, Services
3) By Deployment: Cloud, On-Premise
4) By Vertical: Media And Entertainment, BFSI, Academia And Education, Healthcare, Government, Other Verticals

Subsegments:
1) By Live Streaming: Event Streaming, Live Sports Streaming, Live Broadcast Streaming
2) By Video-On-Demand Streaming: Subscription-Based Video-On-Demand (SVOD), Advertising-Based Video-On-Demand (AVOD), Transactional Video-On-Demand (TVOD)

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Who Are the Global Leaders in the Video Streaming Software Market?
Major companies operating in the video streaming software market include Apple Inc., Agile Content, International Business Machines Corporation (IBM), Akamai Technologies Inc., Polycom Inc., Ramp Holdings Inc., Vimeo Livestream, Southern Cross Media Group Limited, Uscreen Inc., Brightcove Inc., Kaltura Inc., Haivision Systems Inc., JW Player, Ooyala Inc., Vidyard Inc., Qumu Inc., Panopto, Bitmovin AG, NCH Software Inc., Streamroot, Cincopa LLC, Livestream Inc., Resi, Wowza Media Systems LLC, TikTok Live, Mirillis Ltd., StreamShark, Zixi Software Inc., Limelight Networks Inc., 24live, Cloudinary Inc., Dacast, Dailymotion SAS, Flowplayer AB, GUDSHO, Instagram Live, MediaPlatform Inc., Muvi LLC, Mux Inc., Prismplus, Sonic Foundry, StreamForge Inc., Telestream LLC, Vbrick Rev, VideoHelix, Vidizmo Inc., VPlayed Inc., YouTube LLC

Which are the Top Profitable Regional Markets for the Video Streaming Software Industry?
North America was the largest region in the video streaming software market share in 2024. The regions covered in the video streaming software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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