In-App Advertising Market Expected to Achieve 20.2% CAGR by 2029: Growth Forecast Insights

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How Large Will the In-App Advertising Market Size By 2025?
The size of the in-app advertising market has expanded swiftly in recent years. Its growth is projected to escalate from $144.55 billion in 2024 to $173.35 billion in 2025, with a compound annual growth rate (CAGR) of 19.9%. The historic period's growth is fueled by the proliferation of mobile devices, changes in user behavior, revenue generation opportunities for app developers, the progression of the app store, and expanding app ecosystems.

How Big Is the In-App Advertising Market Size Expected to Grow by 2029?
The market size for in-app advertising is projected to experience a tremendous increase in the coming years, ballooning to $361.66 billion by 2029, with a compound annual growth rate (CAGR) of 20.2%. Several factors are anticipated to contribute to the growth of this sector during the forecast period, including an expanding global app market, measures to combat ad fraud, improvements in user experience, growth of new app categories, and effective use of data in targeting and analytics. Key trends expected to characterize this period include a shift towards mobile, strategies for app revenue generation, automated or programmatic advertising, innovative ad formats and creativity, along with data analysis and precision targeting.

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Which Key Market Drivers Powering In-App Advertising Market Expansion and Growth?
The rise in the use of smartphones and tablets is propelling the growth of the in-app advertising market. Smartphones are versatile mobile devices that serve more functions than just phone calls and text messaging. Tablets are larger touchscreen devices compared to smartphones. The surge in usage of these devices enhances the usage of mobile applications that accommodate in-app ads. Advertisers are leveraging in-app mobile advertising to create highly targeted and personalized ads, increasing the chances of audience engagement and ad clicks. For example, as per the International Telecommunication Union (ITU), a United Nations specialized agency located in Switzerland that focuses on information and communication technologies, there were over 8.58 billion mobile subscriptions globally in 2022, growing to 8.9 billion in April 2023, in a global population of 7.95 billion mid-year. Consequently, the diffusion of mobile devices and connectivity is fostering the expansion of the field service management market.

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Which Fast-Growing Trends Are Poised to Disrupt the In-App Advertising Market?
Leading corporations in the in-app advertisement sector are leveraging cutting-edge data analytics and personalized marketing strategies to increase user interaction and optimize ad effectiveness, thus transforming the mobile app landscape into a profitable platform for advertisers. Adobe's artificial intelligence (AI) driven application, Adobe Express, serves as a innovative tool aimed at simplifying the process of content creation by providing features specifically essential for creation of social media content, videos, flyers, and logos, underpinned by Adobe Firefly - Adobe's generative AI solution. As an exemplification, in April 2024, US-based software giant Adobe Inc. introduced an AI-based mobile application, Adobe Express, integrated with Adobe Firefly, a generative AI tool. This application aspires to simplify content creation, offering functionalities that enable users to generate social media content, videos, flyers, logos and so forth, thereby democratizing access to high-quality content.

What Are the Emerging Segments in the In-App Advertising Market?
The in-app advertising market covered in this report is segmented -

1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
2) By Platform: IOS, Android
3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing

Subsegments:
1) By Banner Ads: Static Banner Ads, Animated Banner Ads, Responsive Banner Ads
2) By Interstitial Ads: Full-Screen Interstitials, Video Interstitials, Image Interstitials
3) By Rich Media Ads: Expandable Ads, Interactive Ads, 3D Ads
4) By Video Ads: In-Stream Video Ads, Out-Stream Video Ads, Rewarded Video Ads
5) By Native Ads: In-Feed Ads, Sponsored Content, Recommendation Widgets

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Who Are the Global Leaders in the In-App Advertising Market?
Major companies operating in the in-app advertising market include Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., Tapjoy Inc., Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Liftoff, Mintegral

Which are the Top Profitable Regional Markets for the In-App Advertising Industry?
North America was the largest region in the in-app advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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