2025-2034 Gift Cards Market Roadmap: Insights for Competitive Advantage

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How Large Will the Gift Cards Market Size By 2025?
The market size of gift cards has seen significant expansion in the past few years. The market's progression from $1296.06 billion in 2024 to $1535.6 billion in 2025, with a compound annual growth rate (CAGR) of 18.5%, attests to this fact. This upward trend in the historical period can be credited to a few key factors. These include the burgeoning growth of e-commerce, an upswing in consumer disposable income, a surge in the uptake of mobile payments, a heightened consumer preference for personalized gifting solutions, and a rising need for contactless payment methods.

How Big Is the Gift Cards Market Size Expected to Grow by 2029?
The forecasted rapid expansion of the gift cards market is expected to reach a size of $3039.93 billion by 2029, with a compound annual growth rate (CAGR) of 18.6%. Factors contributing to this growth within the forecast period include the rising popularity of digital wallets, the expansion of mobile commerce, the evolution of corporate rewards programs, the growing trend in e-gifting, and the increased access to the internet and smartphones. Key trends expected during the forecast period are the incorporation of blockchain technology, the application of artificial intelligence for personalised experiences, a growing emphasis on sustainable and eco-friendly alternatives, collaborations between retailers and fintech companies, and the heightened use of social media for promoting gift cards.

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Which Key Market Drivers Powering Gift Cards Market Expansion and Growth?
The growth of the gift cards market is anticipated to be fueled by the burgeoning food service sector. This includes entities that serve and prepare meals and beverages such as restaurants, catering services, cafeterias, and food trucks. The escalating food service sector can be attributed to the growing consumer demand for accessible dining options, a shift towards healthier and more varied cuisines, and urbanization's expansion. The food service sector benefits from gift cards as they boost customer loyalty, lure new clients, improve cash flow, and advertise the brand. For instance, the U.S. retail and food services sales hit $704.3 billion in June 2024, as reported by the United States Census Bureau, a federal statistical agency based in the US. This reflects a 2.3% growth compared to June 2023. Consequently, the progressive ascent of the food service sector is fueling the gift cards market's expansion.

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Which Fast-Growing Trends Are Poised to Disrupt the Gift Cards Market?
Notable corporations within the gift cards market are devoting more attention to creating groundbreaking solutions like customizable and animated e-gift cards to enhance the online gift card experience and meet changing consumer tastes. These innovative digital gift cards can be altered to include personalized messages, images, and dynamic visuals, therefore giving a more immersive and unique gifting process. Givex Corp., a fintech firm based in Canada, exemplified this in October 2023 when they introduced their Animated and Customizable E-Gift Cards feature. It permits clients to augment their e-gift cards by incorporating personalized pictures, video messages, and theme-based designs, changing these digital gift cards into precious keepsakes. Plus, these e-gift cards can now be further enhanced with intriguing animations which give a sense of thrill and happiness when they reach the recipient's email. This advanced feature perfectly embodies Givex's dedication to continual innovation and offering retailers the most modern technology to improve their customer's experience.

What Are the Emerging Segments in the Gift Cards Market?
The gift cardsmarket covered in this report is segmented -

1) By Type: Universal Accepted Open Loop, Sports Gift Card, E-Gifting, Restaurant Closed Loop, Retail Closed Loop, Miscellaneous Closed Loop
2) By Price Range: Low (0-200 US$), Medium (200-400 US$), High (Above 400 US$)
3) By Application: Personal Finance, Marketing And Promotions, Hospitality And Travel, Education, Non-Profit And Charity, Other Applications
4) By End User: Retail Establishment, Corporate Institutions

Subsegments:
1) By Universal Accepted Open Loop: Bank-Issued Gift Cards, Prepaid Credit Cards
2) By Sports Gift Card: Team Merchandise Gift Cards, Sports Event Gift Cards
3) By E-Gifting: Digital Gift Codes, Virtual Gift Cards
4) By Restaurant Closed Loop: Fast Food Gift Cards, Fine Dining Gift Cards, Coffee Shop Gift Cards
5) By Retail Closed Loop: Apparel Gift Cards, Electronics Gift Cards, Grocery Store Gift Cards
6) By Miscellaneous Closed Loop: Entertainment Gift Cards, Spa and Wellness Gift Cards, Travel Gift Cards

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Who Are the Global Leaders in the Gift Cards Market?
Major companies operating in the gift cards market are Amazon.com Inc., Apple Inc., Target Corporation, American Express, Best Buy Co. Inc., Starbucks Coffee Company, PayPal Inc., Fiserv Inc., Block Inc., Worldpay Inc., Corpay Inc., Blackhawk Network, InComm Payments, QwikCilver Solutions Pvt. Ltd., Pine Labs Pvt Ltd, Givex Corp., Paytronix Systems Inc., Plastek Card Solutions Inc., Tendercrop Farms, National Gift Card Corp, Card USA Inc., Tele-Pak Inc., Yiftee Inc., JIFITI, Village Roadshow Ltd., TransGate Solutions, Duracard Plastic Cards, Kindcard Inc.

Which are the Top Profitable Regional Markets for the Gift Cards Industry?
North America was the largest region in the gift cards market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the gift cards market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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