Press release
Steel City Underground: The Black and Gold Standard for Steelers Fans
Steel City Underground (SCU) has grown from a passion project into a full-scale multimedia hub that meets Pittsburgh Steelers fans wherever they are-on the site, in podcast apps, and across social channels. Founded by longtime fan and digital producer Joe Kuzma, SCU blends timely news, film-informed analysis, and fan-first commentary with a steady cadence that makes it a daily stop during the season and a reliable guide in the offseason.Site: https://www.steelcityunderground.com/
What sets SCU apart is its commitment to accessibility. Every week, the Pittsburgh Steelers Podcast delivers smart, no-nonsense conversations with rotating voices from the SCU team, plus interviews with current and former players, beat writers, and Pittsburgh personalities. Listeners can tune in on Apple Podcasts, Spotify, iHeartRadio, YouTube, and more-making it easy to catch episodes on the commute, at the gym, or while setting the game-day spread.
SCU's editorial backbone is a staff steeped in the team's history and trends. Alongside Kuzma, Managing and contributing editors bring balanced takes and a clear point of view-firm when it needs to be, optimistic when the tape supports it. That combination is reflected on the site's "About" page and in contributor bios, underscoring SCU's open-door ethos and its track record of cultivating writers who live and breathe the Black and Gold.
The coverage model is simple: serve fans with consistent reporting, contextual analysis, and formats that respect their time. During the week, readers find quick-hit news, matchup previews, and data-driven insights. On game day, SCU's content functions like a companion broadcast-what to watch, why it matters, and how the Steelers can exploit edges. Postgame, the podcast and site wrap it up with levelheaded breakdowns that parse what's signal and what's noise. Recent headlines on the homepage show that rhythm in action, mixing pregame storylines with sober postgame assessments.
Community is a core pillar. SCU invites fans into the conversation through a dedicated hotline-(203) 900-4SCU-where the best questions get played and answered on air. For deeper engagement, the team maintains active presences on YouTube, X, Facebook, Instagram, and TikTok, meeting fans on their preferred platform with highlight clips, live chats, and short takes that extend the dialogue beyond the written word.
SCU also offers an ad-light experience for supporters. The SCU Gold Membership removes most ads and provides priority support, a small but noticeable upgrade for readers who depend on the site's daily cadence and want to directly back independent coverage. It's a practical option that aligns with SCU's mission: keep the content accessible while giving superfans a way to invest in it.
On video, SCU's YouTube channel expands the brand's reach with livestreams, film-room segments, and recurring features-"Weekly WTF," deep-dive previews, and postgame reactions-delivered with the same clear, conversational tone that defines the podcast. The channel's growing library makes it easy to catch up on storylines or scout the next opponent in under 15 minutes. https://www.youtube.com/steelcityunderground
In a media landscape that can skew hot-take heavy, Steel City Underground earns its credibility the straightforward way: by showing up, doing the homework, and staying fan-centered. For Steelers diehards, it's a one-stop shop-news you can trust, analysis that respects your intelligence, and a podcast you'll actually finish. For newcomers, it's an easy on-ramp to the culture of Steelers Nation. If you love the Black and Gold, bookmark the site, subscribe to the podcast, and join the conversation-SCU is built to be part of your weekly routine.
Explore Steel City Underground: steelcityunderground.com
1801 VILLAGE RD PITTSBURGH PA 15205-1577 USA
david@saltseamarketing.com
David Gallego
Steel City Underground (SCU) is a dedicated media site focused on Pittsburgh Steelers news, analysis, and community.
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