Press release
Pet Dietary Supplements Market Size Expected to Expand at 6.6% CAGR, Hitting US$ 7.4 Billion by 2035 | Affinity Petcare SA (Advance), Elanco, FoodScience, LLC (VetriScience) and more
Pet Dietary Supplements Market
The global pet dietary supplements market was valued at US$ 3.7 Bn in 2024 and is projected to reach US$ 7.4 Bn by 2035, expanding at a CAGR of 6.6% from 2025 to 2035. Demand for pet supplements continues to surge as pet owners increasingly prioritize preventive healthcare, longevity, immunity, and overall wellness for their pets. Rising pet humanization, premiumization in pet care, and growing awareness about nutritional deficiencies are further fueling market expansion worldwide.
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Market Overview
Pet dietary supplements include vitamins, minerals, probiotics, omega fatty acids, herbal extracts, and functional nutrients designed to support pet health. As pets become more integrated into the family circle, owners are investing heavily in preventive nutrition, joint health, digestion, skin & coat nourishment, and aging support.
Key Market Growth Drivers
• Rising pet humanization trend globally
• Growing awareness of preventive healthcare for pets
• Increasing pet ownership in urban regions
• Expansion of premium natural and organic supplements
• Rising incidence of obesity, allergies, and chronic conditions in pets
• Growth in e-commerce pet health platforms
Manufacturers are responding with targeted, science-backed formulations that support long-term vitality and disease prevention.
Market Description
Pet dietary supplements are available in various forms such as chewables, capsules, powders, tablets, and liquid formulations. These supplements focus on holistic health management, enhancing pets' immunity, mobility, digestive function, skin & coat appearance, and cognitive health.
Major Application Areas
• Joint & Bone Health
• Skin & Coat Nourishment
• Digestive Health & Probiotics
• Heart & Kidney Support
• Immunity Boosters
• Senior Pet Supplements
• Weight Management
Formulation innovation-including probiotic blends, botanicals, collagen peptides, supplements, and species-specific nutrients-is helping companies cater to the diverse needs of dogs, cats, birds, and small mammals.
Analysis of Key Players in the Pet Dietary Supplements Market
Key manufacturers are focusing on clean-label ingredients, veterinary-backed research, and product diversification to meet rising consumer expectations. Partnerships with veterinary clinics, online platforms, and pet supply chains are expanding market reach.
Prominent Market Players
• Affinity Petcare SA (Advance)
• Elanco
• FoodScience, LLC (VetriScience)
• General mills Inc. (Fera Pets Inc.)
• H&h Group (Zesty Paws)
• Mars, Incorporated (Pedigree)
• Nestle (Purina)
• Nordic Naturals.
• Now health Group, Inc.
• Nutramax Laboratories, Inc.
• Swedencare AB (Naturvet)
• Thorne Vet
• Virbac Corporation
• Wellness Pet, LLC
• Zoetis Services LLC
• Other Players
Companies are evaluated based on innovation pipelines, ingredient quality, brand trust, and distribution strength.
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Key Developments in the Market
• In September 2025, K9 Natural and Feline Natural expanded their presence in Canada by joining Pet Valu's retail network, allowing the New Zealand-based pet food brands to reach a broader consumer base through the specialty pet retailer's nationwide stores.
• In August 2025, Native Pet introduced its Gutwell supplement line for dogs, focusing on gut microbiome health with cold-pressed pellets, targeting digestive, metabolic, oral, skin, and stress support. The products were vet-formulated and expanded retail presence in major pet chains.
• In February 2025, Elanco introduced Pet Protect, a veterinarian-formulated supplement line designed for supporting comprehensive pet wellness, thereby expanding its product portfolio that already includes Advantage, according to an official release from the company.
Key Player Strategies
• Veterinary Collaboration: Co-developing supplements backed by clinical studies
• Natural & Organic Formulations: Free from artificial preservatives, allergens, and fillers
• Omnichannel Expansion: Growing presence across e-commerce, vet clinics, and pet stores
• Personalized Pet Nutrition: Breed-specific and age-specific supplement solutions
• Product Premiumization: Using premium ingredients such as omega oils, collagen, and plant-based extracts
Market Challenges
• High product costs in premium categories
• Regulatory complexities in pet supplements labeling
• Misconceptions about supplement safety and overdosing
• Lack of standardized dosage guidelines across regions
Market Opportunities
• Rising demand for based pet supplements
• Growth in senior pet population, driving mobility and cognitive health supplements
• Increasing popularity of probiotics and gut health formulations
• Personalized subscription nutrition services
• Expansion into emerging economies with rising pet adoption rates
Market Segmentations
By Pet Type
• Dogs
• Cats
• Birds
• Small Mammals
By Supplement Type
• Vitamins & Minerals
• Probiotics
• Omega Fatty Acids
• Herbal & Botanical Extracts
• Joint Health Supplements
• Skin & Coat Supplements
• Others
By Form
• Chewables
• Tablets/Capsules
• Powders
• Liquids
• Gels/Pastes
By Distribution Channel
• Veterinary Clinics
• Online Retail & E-commerce
• Specialty Pet Stores
• Supermarkets & Hypermarkets
• Pharmacy Stores
By Region
• North America: Largest market driven by high pet spending
• Europe: Strong demand for science-backed and organic supplements
• Asia-Pacific: Fastest-growing due to rising pet ownership in China & India
• Latin America: Increasing adoption of preventive pet care
• Middle East & Africa: Emerging demand with growing urbanization
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Why Buy This Report?
• Comprehensive analysis of current and future market trends
• Detailed segmentation covering pet types, supplement types, and regions
• Competitive landscape insights for key and emerging players
• Long-term forecasting for strategic planning and investment decisions
• Coverage of nutritional innovations and pet wellness trends
Conclusion
The pet dietary supplements market is set for strong and sustained growth through 2035, supported by rising pet humanization, increased focus on preventive health, and growing interest in natural, science-backed formulations. As manufacturers innovate with personalized nutrition, clean-label ingredients, and digital distribution strategies, the industry is expected to expand rapidly across both developed and emerging markets.
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