Press release
European Automotive HVAC Blower Market Outlook 2025-2035: Key Developments and Future Scope
Automotive HVAC Blower Market
Advancements in blower design, motor efficiency, and AI-enabled airflow management are reshaping thermal comfort strategies across passenger cars, commercial fleets, and next-generation electric vehicles (EVs). Suppliers and OEMs are investing aggressively in compact, lightweight, and low-noise HVAC architectures to meet evolving global requirements.
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Breakthrough Engineering Elevates Market Momentum
In April 2025, MAHLE introduced a new bionic radial blower engineered using AI-optimized impeller geometry inspired by the hydrodynamic efficiency of penguin fins. The innovation delivers approximately 4 dB noise reduction and 15% higher airflow efficiency, supporting applications across EVs and internal combustion platforms.
"Evolution has equipped the penguin with fins that allow it to glide through the water with minimal resistance. That shape served as a model in the optimization process of our blower blades," stated Dr. Uli Christian Blessing, Vice President R&D at MAHLE.
Complementing these developments, Bosch expanded its HVAC parts portfolio in 2024 to include compressors, condensers, and cabin blowers for the European aftermarket. Bosch's new-generation blower modules, including the GBB brushless series, emphasize up to 80% motor efficiency, reduced axial length, and enhanced NVH and EMC performance, aligning with the needs of modern electric and premium vehicles.
Demand Strengthens as Comfort, Efficiency, and Regulatory Pressures Intensify
The transition to electric mobility is redefining HVAC blower requirements. EVs demand highly efficient and low-power blowers to preserve driving range, while consumers expect quieter cabins and stable thermal comfort. This is pushing OEMs to adopt variable-speed brushless motors, precision-engineered impellers, and integrated HVAC modules designed for minimum energy draw.
Aftermarket demand is also rising as vehicle lifecycles extend and cabin venting systems require replacement or upgrade. Workshops increasingly prefer plug-and-play blower modules that meet or exceed OEM standards and include clear performance and service documentation.
Centrifugal Blowers Dominate Market Share
Centrifugal blowers remain the industry's preferred technology due to their superior pressure stability, quiet operation, and compact design compatibility. They account for 67% of global market share in 2025, with a projected 4% CAGR through 2035. Automakers rely on these blowers for multi-zone ventilation, automatic climate control, and efficient duct distribution.
Passenger cars will continue to be the largest end-use segment, commanding 58% of HVAC blower demand in 2025 and expanding at a 4.1% CAGR. Growth is supported by rising manufacturing volumes in Asia-Pacific and Europe, as well as increased installation of rear-seat ventilation, air filtration, and energy-saving blower modules in compact and mid-size vehicles.
Regional Outlook: Asia-Pacific Leads, Europe Accelerates Sustainability, North
America Pushes Premium Efficiency
Asia-Pacific will maintain its leadership position, fueled by rising EV production, cost-efficient manufacturing ecosystems, and strong aftermarket activity.
North America is forecast to grow steadily, supported by CAFE standards and increasing adoption of smart, ultra-quiet blowers in premium vehicles. The presence of leading OEMs and advanced Tier-1 suppliers ensures robust investment in R&D and next-generation climate control technologies.
Europe is expected to witness elevated demand driven by sustainability mandates, recyclability requirements, and electrification targets. Germany and France, in particular, are prioritizing lightweight materials, low-carbon production, and advanced AI-powered airflow systems for EV platforms.
Country trends-such as EV-driven growth in the United Kingdom, premium vehicle demand in Italy, and strong R&D ecosystems in Japan and South Korea-reinforce the global trajectory toward high-efficiency, low-noise blower solutions.
Stakeholder Insights: Efficiency, Durability, and Cost Control Shape Investment Priorities
A global Q4 2024 survey of 450 stakeholders indicates:
• 79% identify energy efficiency as their top priority.
• 62% are investing in AI-enabled or smart HVAC blower systems.
• 69% prefer lightweight composite or metal-polymer hybrids for durability and efficiency.
• 81% cite price volatility and raw material cost fluctuations as key challenges.
Investment trends vary by region:
• North America: focus on ultra-quiet, premium blower technology.
• Europe: leadership in low-carbon, recyclable materials.
• China: emphasis on cost-effective smart blower systems.
• India: strong aftermarket demand and modular blower adoption.
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Industry Developments Strengthening Competitive Landscape
The market is witnessing strategic developments that reinforce long-term competitiveness:
• Denso Corporation partnered with a major EV manufacturer to co-develop next-generation energy-efficient blowers.
• Valeo S.A. completed an acquisition to expand its premium HVAC footprint in Europe.
• Hanon Systems formed a joint venture in China to accelerate smart climate control innovation.
Key players include Denso Corporation, Valeo, Continental AG, Mahle GmbH, Brose Fahrzeugteile, Behr Hella Services, Calsonic Kansei, Sanden Holdings, and Valeo Siemens Automotive.
Outlook Through 2035
As automotive platforms shift toward electrification and intelligent climate management, HVAC blowers will evolve into fully integrated energy-optimized subsystems. Suppliers investing in brushless motor technology, AI-controlled airflow, lightweight materials, and regionalized manufacturing strategies will be best positioned to capture long-term growth.
The decade ahead presents a clear divide: companies innovating toward high-efficiency, low-noise, and digitally integrated blower systems will advance, while legacy components and non-optimized architectures face obsolescence.
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