GCC Toys Market Size is Expected to Reach USD 3.9 Billion By 2033 | CAGR: 11.1%

GCC Toys Market Overview

Market Size in 2024: USD 1.4 Billion

Market Size in 2033: USD 3.9 Billion

Market Growth Rate 2025-2033: 11.1%

According to IMARC Group's latest research publication, "GCC Toys Market Size, Share, Trends and Forecast by Components, Material Used, End User, and Region, 2025-2033," the GCC toys market size reached USD 1.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.9 Billion by 2033, exhibiting a growth rate (CAGR) of 11.1% during 2025-2033.

How AI is Reshaping the Future of GCC Toys Market

● Personalized Learning Experiences: AI algorithms in smart toys adapt to children's progress, customizing STEM challenges in Arabic for GCC users. In UAE and Saudi hubs, this boosts cognitive development by 25%, aligning with Vision 2030/2031's education focus and projecting 15% adoption growth by 2030 for interactive play.

● Interactive Engagement Optimization: Machine learning enables voice-activated robots to respond in real-time, enhancing social skills amid GCC's youthful demographics. This reduces screen time alternatives, with 30% sales uplift in educational robotics, supporting regional innovation and family bonding in urban settings like Dubai.

● Supply Chain and Trend Prediction: AI forecasts demand for eco-friendly toys using regional data, optimizing imports in Riyadh and Doha. This cuts logistics costs by 20%, fostering sustainable manufacturing and aligning with GCC's green agendas for resilient retail growth.

● Quality Assurance and Safety Enhancements: AI computer vision inspects toys for defects, ensuring halal-compliant designs. In GCC factories, this improves compliance by 35%, building parental trust and accelerating market entry for AI-integrated plush and puzzles by 2033.

Download a sample copy of the Report: https://www.imarcgroup.com/gcc-toys-market/requestsample

How Vision 2030/2031 is Revolutionizing GCC Toys Industry

GCC's Vision 2030 (Saudi Arabia) and Vision 2031 (UAE) are revolutionizing the toys industry by integrating it into economic diversification, youth empowerment, and sustainable development frameworks, targeting non-oil GDP growth to USD 1 trillion and AED 3 trillion respectively. Saudi Vision 2030 invests USD 20 billion in entertainment and education, subsidizing STEM toy production in giga-projects like NEOM, reducing import dependency from 80% to 50% by 2030 and creating 100,000 jobs in local manufacturing. This fosters culturally adapted toys blending Arabian motifs with tech, enhancing early childhood skills amid 40% youth population.

UAE's Vision 2031 emphasizes innovation ecosystems with AED 100 billion in tourism and digital hubs, positioning Dubai as a global toy expo center via events like Kids & Toys Expo extensions. Reforms streamline e-commerce regulations and green certifications, attracting FDI for AI-smart factories that produce recyclable building sets. Regionally, these visions drive licensing partnerships with global brands, boosting exports to MENA and aligning with millennial parents' preferences for educational play. By promoting inclusivity through gender-neutral designs, they project an 11.1% CAGR to USD 3.9 billion by 2033, transforming toys from imports to a vibrant, tech-savvy sector that nurtures future innovators and bolsters family-centric economies.

GCC Toys Market Trends & Drivers:

The GCC toys market, valued at USD 1.4 billion in 2024, is set to reach USD 3.9 billion by 2033 at an 11.1% CAGR, propelled by tech-infused innovations and demographic shifts. Educational and STEM toys dominate 45% share, with AI-powered interactive sets growing 15% annually via voice recognition and AR features tailored for Arabic learners. Sustainability trends surge with eco-materials in 30% of new launches, appealing to eco-aware parents, while licensed character toys from global franchises capture 25% via e-commerce platforms like Noon. Plush and building sets thrive in urban malls, with online sales rising 20% amid 90% smartphone penetration, as Qatar and Kuwait emphasize therapeutic play for child development.

Key drivers include Vision 2030/2031's USD 50 billion youth investments, elevating disposable incomes over USD 30,000 and fostering 35% population under 15 for premium toy demand. Urbanization in Saudi and UAE cities boosts specialty retail, supported by FDI in smart manufacturing that cuts costs by 15%. Rising health focus post-pandemic amplifies educational variants, while tourism influxes of 100 million visitors annually heighten gifting, positioning GCC at 18% MENA share with robust 5G enabling phygital experiences.

Access the Latest 2026 Data & Forecasts: https://www.imarcgroup.com/checkout?id=9018&method=940

GCC Toys Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

● Action Figures
● Building Sets
● Dolls
● Games and Puzzles
● Sports and Outdoor Toys
● Plush
● Others

Age Group Insights:

● Up to 5 years
● 5 to 10 years
● Above 10 years

Sales Channel Insights:

● Supermarkets and Hypermarkets
● Specialty Stores
● Department Stores
● Online Stores
● Others

Country Insights:

● Saudi Arabia
● UAE
● Qatar
● Oman
● Kuwait
● Bahrain

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in GCC Toys Market

● August 2025: Kids & Toys Expo announced for Saudi Arabia (September 16-18 at Riyadh Front), expected to boost brand visibility and networking, underscoring the GCC market's 4.34% annual growth trajectory through 2028.

● September 2025: Licensed toys capture 34% of the global market with 8% sales increase, as GCC consumers embrace film-inspired products like action figures, reflecting nostalgia and cross-generational appeal.

● October 2025: Educational toy demand spikes 280% over five years in GCC, with STEM kits from brands like Thames & Kosmos seeing 80% sales growth, driven by parental focus on child development.

● November 2025: Smart toys market in GCC grows at 14.4% CAGR, led by AI-powered dolls and robots; regional revenue hits USD 4.8 billion, with e-commerce platforms like Teela accounting for 30% of sales.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.