India Quick Service Restaurants Market Size, Share, Growth, Trends and Industry Analyisis 2025-2033

India Quick Service Restaurants Market Outlook

The India Quick Service Restaurants market was valued at USD 8.7 Billion in 2024 and is projected to reach USD 16.3 Billion by 2033. It is expected to grow at a CAGR of 7.22% during the forecast period from 2025 to 2033. This growth is driven by the increasing integration of technology such as online ordering platforms, mobile apps, and self-service kiosks that enhance customer experience and operational efficiency.

India Quick Service Restaurants Market Study Assumption Years

• Base Year : 2024
• Historical Year/Period : 2019-2024

India Quick Service Restaurants Market Key Takeaways

• Current Market Size : USD 8.7 Billion in 2024
• CAGR : 7.22%
• Forecast Period : 2025-2033
• The market is expanding with robust growth due to growing urbanization and changing consumer lifestyles in India.
• Technological adoption, including digital payment systems and smartphone penetration, facilitates seamless ordering and payment processes.
• Rising disposable incomes, especially among the young demographic, support more frequent visits and higher spending at QSRs.
• Expansion opportunities are particularly significant in untapped tier 2 and tier 3 cities.
• The rise of cloud kitchens and delivery-only models is creating new market entry avenues with lower capital investments.
• Intense competition from international and local chains challenges profit margins and market share.

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India Quick Service Restaurants Market Growth Factors

Indian consumers urbanize more and change lifestyles, which drives the quick service restaurants market. Due to a growing urban population, the demand for fast meals that take less time to prepare is increasing. This policy change has led to a rapid growth of inexpensive and easily accessible QSR outlets and future expansion.

The rise of digital payment technology and the ubiquity of smartphones have made ordering and payment easier and more efficient, improving business operation and customer satisfaction and encouraging repeat business. Technological advancements have also increased the growth of quick service restaurants in the Indian market.

Young consumers across the globe have growing disposable incomes, and hence are eating out of home and spending more at QSRs. They look for convenience, affordability, and variety when purchasing food and beverages. The rapidly growing trend of franchising, food delivery platforms and cloud kitchens is providing further penetration in tier 2 and tier 3 cities.

India Quick Service Restaurants Market Trends

The India QSR industry is shifting towards digital and contactless platforms. More QSRs are seeking to improve their mobile applications by functions such as custom ordering, loyalty programs, in-app offers, and order tracking. Restaurants use AI/ML for personalized suggestions and food ordering systems to suggest menu items based on individual preferences and past purchase behavior. Stations now include self-service kiosks to cut queues, raise accuracy and give more personalized services. Contactless payment methods including digital wallets, UPI, and QR code payments have seen a rise in adoption in the post-COVID-19 period.

Healthier menu item innovation is highly desired by consumers who want nutritious, low-calorie, functional diet food that is convenient and tastes good. As a result, QSRs are ramping up their plant-based, organic, gluten-free and high-protein items. They list nutritional information, sources of ingredients, and allergen information online to build consumer trust. The menu is developed with nutritionists to reflect professional guidelines on healthy eating trends.

Quick commerce platforms exist and offer food delivery in 15-30 minutes. This drives QSRs toward opening micro-fulfillment centers and cloud kitchens. These actions expand consumer reach and set up a hyperlocal delivery channel. The channel partners with aggregators like Swiggy, Dunzo, Zomato, and FoodPanda. Growth occurs in tier 2 and tier 3 Indian cities because disposable income increases and demand exists. Advanced logistics and real-time tracking help maintain delivery timelines and sustain food quality within these areas.

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Cuisine Insights:

• Bakeries
• Burger
• Ice Cream
• Meat-based Cuisines
• Pizza
• Others

Outlet Insights:

• Chained Outlets
• Independent Outlets

Location Insights:

• Leisure
• Lodging
• Retail
• Standalone
• Travel

Regional Insights:

• North India
• West and Central India
• South India
• East and Northeast India

India Quick Service Restaurants Market Key Players

The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

India Quick Service Restaurants Market Recent Developments & News

In September 2025, The Burger Company launched its micro-QSR franchise model, PICO, designed for affordable entry requiring only 80-100 sq ft of space and an investment of INR 7.89 Lakh plus taxes. This model covers franchise fees, kitchen equipment, software, branding, and initial marketing support, enabling quick market entry.

In July 2025, Aspect Hospitality announced plans to expand its pan-Asian QSR brand Nom Nom Express to 500 outlets within a year, with long-term goals of over 1,000 outlets, 50+ premium formats, and international expansion.

India Quick Service Restaurants Market Key Highlights of the Report

• Comprehensive quantitative analysis of market segments, historical trends, and forecasts.
• Detailed insights into market drivers, challenges, and opportunities.
• Porter's five forces analysis to assess market competition and attractiveness.
• Thorough competitive landscape analysis with company profiling.
• Segment-wise market assessment by cuisine, outlet type, location, and region.

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