openPR Logo
Press release

ADTRAN Announces New Opportunities for SMB Resellers

04-24-2008 03:05 PM CET | IT, New Media & Software

Press release from: ADTRAN

IP Telephony and Internetworking Specializations Offer Greater Revenue Incentives and New Product Solutions for Mid-Tier ADvantage Partners

HUNTSVILLE, Ala.--(April 23, 2008)--ADTRAN, Inc. (NASDAQ: ADTN), a leading supplier of networking and communications solutions, announced today that the company has enhanced its ADTRAN ADvantage Partner Program. The changes are designed to strengthen relationships with mid-tier ADvantage partners. Through these program enhancements, partners will benefit from access to additional product lines, increased revenue incentives and certification training programs for ADTRAN’s award-winning family of NetVanta routers, switches and IP Telephony (IPT) solutions.

The ADTRAN ADvantage Partner Program is a three-tier program (ADvantage Plus, ADvantage and Registered) with two main goals – to increase partners’ ability to win in the Small and Mid-size Business (SMB) segment and to increase their profitability when doing so. The combination of NetVanta solutions that are specifically geared to solve critical SMB challenges and a strong channel support program allow resellers and solution providers to satisfy customers and to find new opportunities to grow their businesses.

The program enhancements target ADvantage partners. These partners can now, for the first time, obtain technical specializations for IP Telephony and Internetworking products. Specializations allow partners to expand their product portfolio and earn access to a higher discount structure. Those partners obtaining IPT specialization will also benefit from the ability to sell ADTRAN’s NetVanta 7000 Series IPT products. This opportunity will allow these partners to expand their businesses into the IP Telephony market. These enhancements are in addition to a wealth of other benefits including: certification training, priority access to pre-and post-sales support, participation in beta programs, being featured in the partner locator, the ability to receive discounted demo units, and access to sales leads. In addition, these partners have the ability to receive advance product information and have the opportunity to be selected to serve on the ADTRAN Partner Council.

“We have spent the last year strengthening our partner relationships and learning how we can best assist our partners as they sell ADTRAN products into the SMB and mid-size enterprise markets,” said Ted Cole, vice president of channel sales, ADTRAN Enterprise Networks Division. “Our research shows that partners who take advantage of training and certification programs grow their businesses much faster than those who do not. The changes to the ADvantage level of our program come in response to partner feedback and will allow the program to better fit the business models of these solution providers as well as provide them with access to the tools to both grow their businesses and expand into new markets.”

Other program enhancements include lowering the threshold for deal registration, thus making it easier for more partners to take advantage of these opportunities. Online technical and business skills training options are being expanded and both ADvantage and ADvantage Plus partners are now entitled to a special 75 percent discount on demo equipment.

“Partnering with ADTRAN has been a profitable experience,” said Joel Kappes, Milestone Networks, Inc. “The program enhancements will provide me with the skills and products I need to grow my business even faster. These changes are a testament to ADTRAN’s commitment to its channel partners and I am proud to be an ADTRAN partner.”

About ADTRAN’s ADvantage Partner Program

The ADTRAN ADvantage Partner Program offers strong channel support for ADTRAN products and solutions, including online training modules, dedicated pre- and post- sales support and technical assistance, lead referrals, rebates, promotions and easy access to demo programs. In addition to mid-tier ADvantage partners, there are two other levels of participation.

Registered Partners gain access to the sales, marketing, and technical resources they need to begin selling ADTRAN solutions. This entry-level partnership provides a clear growth path toward building a stronger relationship with ADTRAN.

ADvantage Plus Partners participate at the highest level of the program through a minimum annual revenue commitment. These partners commit to an ongoing relationship with ADTRAN and are recognized and rewarded for that commitment. ADvantage Plus Partners are required to obtain product specialization in either Internetworking or IP telephony. These specializations are designed to equip partners with the market and technical knowledge required to excel in selling and supporting ADTRAN solutions. In some cases, specialization is required for partners to have access to the product family, thus insuring a level of exclusivity to specialized ADvantage Plus Partners. ADvantage Plus Partners are also entitled to an automated deal registration program, a wealth of field sales and marketing support, access to sales leads, representation on ADTRAN’s partner locator site, and priority access to pre- and post-sales technical support.

ADTRAN is actively recruiting partners at all levels of participation. For more information on the ADTRAN ADvantage Partner Program visit www.adtran.com/partner or call 1.800.9ADTRAN and ask for a Channel Support Representative.

Contact: Tammie Dodson
ADTRAN, Inc.
256.963.6739
press@adtran.com

About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,700 solutions for use in the last mile of today's telecommunications networks. Widely deployed by carriers and enterprises alike, ADTRAN solutions enable voice, data, video, and Internet communications across copper, fiber, and wireless network infrastructures. ADTRAN solutions are currently in use by every major U.S. service provider and many global ones, as well as by thousands of public, private and governmental organizations worldwide.

For more information, contact the company at 800 9ADTRAN (800 923-8726) or via email at info@adtran.com. On the Web, visit www.adtran.com.

###

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release ADTRAN Announces New Opportunities for SMB Resellers here

News-ID: 42833 • Views:

More Releases from ADTRAN

ADTRAN Names Gary Bolton as Vice President of Global Marketing
Industry Veteran Joins ADTRAN Management Team HUNTSVILLE, Ala.--(February 23, 2009)--ADTRAN, Inc. (NASDAQ: ADTN), a leading supplier of networking and communications solutions, announced today that it has named Gary Bolton as vice president of Global Marketing. Bolton brings more than 20 years experience in telecom having helped large, industry-leading companies and growing innovative start-ups build brand, develop product positioning, communicate key messaging and establish leadership positions throughout the world. He joins ADTRAN
ADTRAN Simplifies Remote Management of VoIP Networks with n-Command MSP
New Network Management Platform Offers Increased Efficiency and Lower Operational Costs for Managed Service Provider, Carrier and Enterprise Customers HUNTSVILLE, Ala.--(December 15, 2008)--ADTRAN, Inc. (NASDAQ: ADTN), a leading supplier of voice and data networking solutions, today announced n-Command MSP, a powerful, easy-to-use network management platform for remote monitoring and management of ADTRAN NetVanta or Total Access converged networking solutions. This Web-based platform simplifies new device deployment and enables Managed Service Providers
ADTRAN Expands Reach to SMB VARs Through Value-Added Distribution Program
Program Designed to Grow Partner Base and Increase Availability of NetVanta Products HUNTSVILLE, Ala.—(December 8, 2008)—ADTRAN, Inc. (NASDAQ: ADTN), a leading supplier of next-generation network solutions, today announced that it is expanding its reach to resellers targeting Small and Medium Businesses (SMB) through a new program. Under this Value–Added Distribution (VAD) program, specialty distributors will be aligned with resellers to deliver fully-supported solutions to their end-user customers. This is especially beneficial
ADTRAN Announces New IP PBX All-In-One Solution for SMBs
New NetVanta 7060 Lowers Total Cost of Ownership for VoIP Implementations HUNTSVILLE, Ala.--(April 29, 2008)--ADTRAN, Inc. (NASDAQ: ADTN), a leading supplier of IP-based networking solutions, today announced that it is expanding its NetVanta 7000 Series of IP Telephony products with the introduction of the NetVanta 7060 Modular IP PBX. The NetVanta 7060 is an integrated IP telephony solution that provides business-class IP PBX features such as voice mail and auto

All 5 Releases


More Releases for ADvantage

Medicare Advantage: Market 2022 Growing Popularity and Emerging Trends by Top Ke …
The technique applied to derive the market share of the Medicare Advantage Market 2022 built on the end-user sector and market area is bottom-up forecasting. The key sources of information consist of several Medicare Advantage industry professionals, suppliers, manufacturers, associations along with business distributions. The research report defines exclusive benefits of the various market size, shares, and the patent industry. The key aim of the Medicare Advantage research report is
Medicare Advantage: Market 2022 to Witness Astonishing Growth with Key Players | …
Qurate's most recent research report on Medicare Advantage was performed by extremely qualified research professionals and business experts in order to provide an in-depth assessment on the market. The study on Medicare Advantage is extensive and consist of over 120 pages. The research analysis on Medicare Advantage is the proper mix of qualitative and quantitative information with an emphasis on crucial characteristics of the Medicare Advantage. These involve - - Significant
The Mindfulness Advantage Workshop
As part of the Black Country Business Festival, we are now able to bring you this workshop, online and free. We are slowly navigating our way through the COVID-19 pandemic, our world and our working lives have changed substantially. A move towards a ‘new normal’ comes with additional responsibilities and pressures for leaders. So, how can you keep performing at your peak and avoid burnout during tough times?
The Distributor Advantage by GD Rectifiers
Today, design engineers are becoming increasingly demanding of distributors. They require instant sample quantities, quality field application engineer (FAE), support flexible production logistics and competitive pricing. We explore the wide range of advantages that using distributors provide… Design and Technical Support The best distributors proactively encourage innovation and drive forward thinking. FAE’s use distributors technical expertise to identify new products that fill a niche in a project. The distributor is always at hand
Sapphire: Number One Professional Advantage Partner
Sapphire Systems maintains position as the number one partner for Professional Advantage for 2011 Sapphire is pleased to announce that it has been awarded the Professional Advantage Reseller of the Year 2011 accolade, maintaining the pole position for the third consecutive year. Professional Advantage develops software products that enhance the value of leading international software solutions including the Infor FMS SunSystems range – for which Sapphire is also the global number one
The Berrscott, Elliott & Associates Advantage
Our primary strength is our ability to maximize the value you receive. We seek to thoroughly understand your objectives and then develop a strategy to achieve them by providing: Professional Representation Berrscott, Elliott & Associates can conduct and manage the transaction process more aggressively and discreetly than most clients can do themselves. That can mean attracting a more select and better-qualified buyer. Objective Viewpoint By working with Berrscott, Elliott & Associates, you gain