Aloware Launches HubSpot-AVA Entity Sync: Automatic CRM Enrichment From Call Transcripts

New feature eliminates manual data entry by syncing call intelligence directly to HubSpot contact properties
Scottsdale, AZ - November 21, 2024 - Aloware, a leading AI-powered communications platform and contact center software, today announced HubSpot-AVA Entity Sync, a feature that automatically extracts entities from call transcriptions and syncs them to HubSpot CRM fields in real-time.

The capability transforms phone conversations into structured CRM data, eliminating the manual data entry that causes incomplete lead records and unreliable pipeline reporting across sales and support teams.
Addressing the CRM Data Gap
While most contact center platforms record calls, critical information shared during conversations-organizations, occupations, locations, dates, money amounts-rarely makes it into the CRM. Sales reps and support agents lack time to manually transcribe and log details after every call, resulting in empty contact fields, missed qualification signals, and reports based on incomplete data.
"Teams have great conversations but lose the intel," said Anoosh Roozrock, CEO at Aloware. "A lead might mention their organization, occupation, and budget during a call, but if that information stays buried in a recording or in someone's memory, your CRM becomes a collection of guesses instead of facts."

The Solution: Calls Become Structured Data, Automatically
HubSpot-AVA Entity Sync leverages Aloware's AloAi Voice Analytics (https://aloware.com/ai-voice-analytics) engine to detect meaningful entities in call transcripts and map them to corresponding HubSpot contact properties. When callers mention their organization, occupation, location, or other tracked information, those values are extracted and synced to the appropriate CRM fields with no manual input required.

Key capabilities include:

• Comprehensive entity detection: Automatically identifies and extracts 50+ entity types including Organization, Occupation, Location, Date, Date Interval, Duration, Money Amount, Event, Language, Nationality, Medical Condition, Drug, Healthcare Number, Injury, Medical Process, Vehicle ID, Person Age, Marital Status, and more from natural conversation

• Flexible field mapping: Administrators control which entities sync to which HubSpot properties through an intuitive configuration interface

• Timestamp tracking: Records when each entity was last detected and synced for audit visibility through Last Sync fields

• Contact-level enrichment: Updates HubSpot contact properties immediately after transcription completes

• Deal-level sync (in development): Mirrors contact property values to associated deal records automatically-currently in development and expected in Q1 2025

The system only updates existing HubSpot properties, giving businesses full control over their CRM schema while automating the population of fields that matter most for their workflows.
Real-World Applications Across Industries
The feature addresses critical use cases across multiple verticals where phone conversations drive business outcomes:
Healthcare: Medical offices and telehealth providers can automatically capture Medical Condition, Drug (medications), Healthcare Number, Date of Birth, Medical Process (treatments and procedures), Injury, and Blood Type mentioned during scheduling calls-improving care coordination and reducing intake errors.

Retail: Contact centers can automatically log Money Amount (purchase budgets), Date Interval (purchase timelines), Duration (service windows), Location (shipping addresses), and Event (seasonal preferences) from customer service calls, enabling merchandising teams to act on real-time demand signals.

Automotive Dealerships: Sales teams can automatically document Vehicle ID (VINs and license plates), Money Amount (budget ranges and trade-in values), Date (preferred delivery timeline), Location (delivery address), and Person Age from test drive bookings-ensuring followup is personalized and informed.

Law Firms: Intake coordinators can automatically capture Event (case types and legal proceedings), Date (statute deadlines and incident dates), Money Amount (case values), Location (jurisdiction information), and Occupation (client profession) from consultation calls, streamlining client onboarding and reducing manual note-taking.

Built on Aloware's AI-Powered Communications Platform
HubSpot-AVA Entity Sync is part of Aloware's broader AloAi Voice Analytics suite, which provides transcription, sentiment analysis, keyword extraction, and automated call summaries. The platform integrates natively with HubSpot and other leading CRMs, enabling businesses to layer AI-powered intelligence onto existing workflows without replacing core systems.
The feature requires both the HubSpot integration and AloAi Voice Analytics to be enabled. Setup involves creating custom contact fields in Aloware, creating matching properties in HubSpot, and mapping entities through the integration settings-a process that takes minutes and requires no developer resources.
Availability

HubSpot-AVA Entity Sync is available now to all Aloware customers with active HubSpot integrations and AloAi Voice Analytics subscriptions. Setup documentation and configuration guides are available through Aloware's knowledge base.

For more information about HubSpot-AVA Entity Sync or to schedule a demonstration, visit https://aloware.com or contact Aloware at sales@aloware.com.

Aloware Inc
5940 S RAINBOW BLVD STE 400 PMB 558986
Las Vegas, NV, US

Aloware is an AI-powered communications platform and contact center software that helps businesses optimize customer interactions through intelligent phone systems, voice agents, and conversation analytics. Trusted by companies across healthcare, retail, automotive, legal, and professional services, Aloware combines no-code implementation with universal system integration to deliver enterprise-grade capabilities accessible to businesses of all sizes. For more information, visit aloware.com.

This release was published on openPR.