India Sportswear Market Surpasses INR 6000 Cr Milestone - Latest Insights by Ken Research

Comprehensive market analysis reveals accelerating consumer demand, evolving lifestyle patterns, digital commerce dominance, and multi-brand expansion shaping India's fast-growing sportswear industry.

Delhi, India - October 15, 2025 - Ken Research released its strategic market analysis titled "India Sportswear Market Outlook to 2030," revealing that the current market size is valued at INR 6000 Cr, based on a five-year historical analysis. The detailed study outlines how the market is poised to expand, driven by India's rising fitness and wellness culture, accelerating adoption of athleisure as everyday wear, growing consumer preference for performance-driven and lifestyle-oriented apparel, and technological innovations enabling personalized shopping experiences, digital-first retail models, and next-generation fabric engineering across the country.

The 120+ page report delivers a granular view of consumption patterns, distribution shifts, competitive strategy, and demand evolution across Tier-1 to Tier-3 cities. The study identifies that with sportswear penetration rising rapidly across urban and semi-urban India, the market is entering a high-growth phase driven by lifestyle transformation, celebrity influence, and brand innovation.

"India's sportswear ecosystem is witnessing unprecedented momentum," said Namit Goel, Research Director at Ken Research. "Consumers across age groups are adopting performance gear and athleisure as everyday wear, influenced by fitness trends, social media, and broader health awareness."

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Key Market Dynamics Reshaping India's Sportswear Industry

The report identifies four major drivers that will shape the industry's evolution and long-term profitability:

Fitness & Lifestyle Transformation

India's growing fitness culture-spanning gym memberships, running communities, home workouts, and sports clubs-is increasing per-capita spending on apparel and footwear. Younger consumers are actively seeking performance-enhancing fabrics, comfort-fit silhouettes, and branded footwear, driving premium category growth. Rising workplace wellness programs and fitness influencers further accelerate adoption.

Explosive Growth of Athleisure

Athleisure has transitioned from a trend to an everyday category. Consumers increasingly prefer stylish but performance-oriented outfits for casual, travel, work-from-home, and social settings. This trend has pushed brands to diversify product lines, introduce hybrid collections, and expand women's wear, which is currently the fastest-growing sub-segment. Celebrity collaborations and social media styling continue to be key demand catalysts.

Digital Commerce Acceleration

E-commerce and D2C channels are transforming category reach and accessibility. Platforms like Myntra, Amazon, Ajio, and brand-owned stores provide vast assortments, fast delivery, and value pricing. D2C brands are leveraging data analytics, Instagram-first merchandising, and influencer-led campaigns to capture younger audiences. Online sales already contribute over 35% to overall category growth.

Rising Sports Participation & Government Push

Government initiatives under Khelo India, structured talent development programs, and the rising popularity of cricket, badminton, football, and running events are fueling category penetration. The expansion of sports infrastructures such as stadiums, coaching centers, and training academies generates recurring demand for sports apparel, footwear, and accessories. Tier-2 and Tier-3 cities are increasingly becoming high-potential consumption clusters.

Critical Strategic Questions Addressed

To guide executives, investors, and category leaders, the report addresses four pivotal strategic questions:

Market Entry & Timing

The analysis maps demand hotspots, emerging consumer cohorts, and growth pockets across athletic footwear, performance apparel, and athleisure. With premiumization rising and youth-driven demand accelerating, brands entering between 2025-2027 will benefit from a maturing sports culture and digital commerce scale.

Regulatory & Sourcing Navigation

The mandate outlines the import duties, quality compliance norms, textile guidelines, and sustainability standards affecting sourcing, pricing, and go-to-market strategy. The report identifies key regulatory shifts that may influence manufacturing localization, raw material cost structures, and environmental compliance.

Competitive Strategy & Positioning

The report benchmarks over 20 leading players, including global giants, homegrown D2C brands, and emerging regional manufacturers. It analyzes market share distribution, price-point segmentation, retail expansion plans, influencer partnerships, and omnichannel strategies shaping the competitive landscape.

Investment Prioritization & White-Space Opportunities

The study provides white-space opportunities across women's activewear, athleisure footwear, sports accessories, mass-market performance gear, and Tier-2 expansion. Capital allocation models highlight scalable opportunities across manufacturing, digital-first retailing, and product line diversification.

Get the complete report here:

https://www.kenresearch.com/india-sportswear-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=Vijay

Infrastructure, Retail, and Policy Developments Shaping Future Growth

The report highlights key developments that will significantly influence category expansion:

Omnichannel Retail Expansion

The study maps store expansion strategies across malls, high streets, exclusive brand outlets (EBOs), and multi-brand outlets (MBOs). Brands are increasingly investing in experiential retail formats featuring gait analysis for footwear, 3D trial rooms, and personalized styling to enhance consumer engagement.

Manufacturing & Supply Chain Localization

To reduce dependency on imports, India is strengthening sportswear manufacturing capabilities via technical textile clusters, export-oriented zones, and Make-in-India incentives. This shift presents opportunities for raw material suppliers, fabric innovators, and regional manufacturers.

Sustainability Integration

Brands are adopting recycled polyester, bio-based fabrics, and low-impact dyes to meet consumer expectations for sustainable apparel. The report outlines sustainability-driven product opportunities and compliance requirements.

Women's Sportswear & Youth Segments Driving Volume

Increasing female participation in fitness activities and rising fashion awareness among teenagers are reshaping product design, color palettes, and retail assortment. The report quantifies segment-level growth and long-term opportunity magnitude.

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Strategic Value for Decision-Makers

"The uniqueness of this analysis lies in its actionable insights for brands, retailers, and investors," said Mr. Harsh Saxena, Principal at Ken Research. "We offer a full strategic toolkit covering demand patterns, manufacturing potential, brand positioning, and future shifts in consumer behavior."

The comprehensive mandate covers:

Detailed segmentation by product type (athletic footwear, performance apparel, athleisure), gender, price points, and sales channels

Five-year and ten-year market forecasts with demand and revenue projections from 2024-2029

Competitive benchmarking of 20+ international and domestic players, including D2C disruptors

White-space analysis across women's activewear, sports accessories, digital-first retail expansion, and Tier-2/Tier-3 penetration

Mapping of government programs, import duties, sustainability requirements, and policy changes impacting the industry

"As India's fitness culture and athleisure movement continue to accelerate, the sportswear market represents one of the most lucrative consumer categories in the country," added Mr. Harsh Saxena, Principal at Ken Research. "Our report provides the data-backed insights required to make informed strategic decisions in a rapidly evolving marketplace."

Executives seeking access to the full mandate can contact Ken Research or visit:

https://www.kenresearch.com/india-sportswear-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=Vijay

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Contact:
Ankur Gupta
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Ken Research delivers strategic market intelligence that drives confident decision-making for industry leaders. With specialized expertise in high-growth markets across emerging economies, the firm provides data-driven insights that translate into competitive advantage for global organizations and investors.

This release was published on openPR.