Press release
India Beauty and Personal Care Market to Hit USD 48.7 Billion (5.08% CAGR) by 2034 | Get Free Sample Report
Short Summary:
The India beauty and personal care market size was valued at USD 31.2 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 48.7 Billion by 2034, exhibiting a CAGR of 5.08% during 2026-2034. West and Central India currently dominate the market. A diversified product range, rising preference for natural and organic formulations, and deeper e-commerce penetration are among the key factors boosting the India beauty and personal care market share.
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Latest News and Developments:
1. Essential Toiletries GST Rate Cut (Sep 2025): The tax rate on daily-use personal care essentials was reduced from 18% to 5% to boost mass-market affordability and consumption.
2. Cosmetics (Amendment) Rules, 2025 Notification: New MoHFW rules clarify "use before" and "date of expiry" labeling for enhanced consumer safety and market compliance.
3. Decentralized Licensing Enforcement (SLA Power): State Licensing Authorities gained new powers to swiftly suspend or cancel licenses of non-compliant manufacturers under Rule 31A.
4. Mandatory Electronic Record-Keeping (3-Year Rule): Licensees must now maintain electronic or hardcopy batch-wise records of products and raw materials for a minimum of three years for traceability.
5. Compliance Extension for Small Manufacturers: Manufacturers with turnover under ₹250 crore received an extension until December 31, 2025, to fully comply with all updated BPC regulatory requirements.
Growth is supported by:
The India Beauty and Personal Care Market continues to expand rapidly due to rising disposable incomes, urban lifestyle changes, and increasing awareness about grooming and wellness. The growing influence of global beauty standards-amplified by social media, OTT platforms, and celebrity endorsements-is encouraging consumers to experiment with new categories and premium brands. Moreover, the rapid growth of e-commerce, supported by platforms like Nykaa, Amazon, and Myntra, is enabling customers to access a wide range of products with detailed reviews, doorstep delivery, and seamless return options. Additionally, the expansion of modern retail, beauty specialty stores, and experiential outlets is boosting offline availability and enhancing discovery for new and emerging brands.
In addition, rising participation of women in the workforce is driving demand for convenient, long-lasting, and multi-functional beauty solutions. The surge in dermatology clinics, salon chains, and professional aesthetic centers is also boosting demand for advanced formulations, clinical skincare, and high-end haircare products. Furthermore, government support for domestic manufacturing and the rise of homegrown beauty startups are strengthening supply chains and encouraging product innovation. Together, these growth drivers ensure that the India Beauty and Personal Care Market remains on a strong upward trajectory-supported by digital acceleration, lifestyle upgrades, and expanding consumer interest in holistic self-care.
Key Market Trends:
The India Beauty and Personal Care Market is undergoing a dynamic shift as consumers increasingly prioritize wellness, self-care, and premium grooming experiences. Skincare, haircare, and cosmetic categories are witnessing strong demand as buyers seek products that offer visible results, clean formulations, and dermatologically backed solutions. Moreover, the rise of ingredient-conscious shopping-where consumers look for actives like retinol, niacinamide, hyaluronic acid, and salicylic acid-is reshaping product development across brands. Additionally, natural and Ayurveda-based beauty products are surging in popularity due to growing preference for toxin-free, plant-based, and holistic solutions.
In addition, male grooming is emerging as a major trend, with expanding demand for beard oils, face cleansers, and hair styling products tailored for men. The rise of beauty influencers and digital creators has also transformed product discovery, with tutorials, reviews, and live shopping sessions shaping consumer decision-making. Premiumization is gaining momentum as buyers shift toward luxury fragrances, professional haircare, and high-performance makeup. Furthermore, personalization-enabled by AI skin analysis tools, virtual try-ons, and quiz-based recommendations-is redefining how consumers interact with brands. Together, these trends indicate a market driven by innovation, digital engagement, and evolving lifestyle aspirations.
Purchase the 2025 Comprehensive Updated data: https://www.imarcgroup.com/checkout/detail?id=4210&method=1337
An In-Depth Analysis of Prominent Companies in the Industry by IMARC Group:
• Avon Products Inc. (Natura & Co Holding S.A.)
• Beiersdorf AG
• Colgate-Palmolive Company
• Coty Inc.
• Hindustan Unilever Limited
• Kao Corporation
• L'occitane India
• L'Oréal S.A
• Revlon Inc.
• The Estée Lauder Companies Inc.
• The Procter & Gamble Company
Comprehensive Market Report Highlights & Segmentation Analysis:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India beauty and personal care market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Analysis by Type:
• Vegan
• Organic
• Inorganic
Analysis by Product:
• Skincare/Sun Care
• Hair Care
• Makeup and Color Cosmetic Products
• Deodorants/Fragrances
• Others
Analysis by Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Stores
• Others
Regional Analysis:
• North India
• West and Central India
• South India
• East India
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/india-beauty-personal-care-market
Other key areas covered in the report:
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development
Frequently Asked Questions:
Q1. What is the current size of the India beauty and personal care market?
The market was valued at USD 31.2 Billion in 2025, according to IMARC Group.
Q2. What is the forecasted market size by 2034?
The market is expected to reach USD 48.7 Billion by 2034.
Q3. Which regions dominate the India beauty and personal care market?
West and Central India currently hold the largest market share.
Q4. What factors are driving market growth in India?
Demand for natural products, rising e-commerce adoption, premiumization, social media influence, and expansion of male grooming are key growth drivers.
Q5. Which product categories are gaining popularity?
Skincare, organic beauty, premium haircare, male grooming, and hybrid beauty products are witnessing strong growth.
Q6. How is e-commerce influencing the market?
E-commerce provides wider brand access, convenience, better discovery, and personalized recommendations-boosting overall category penetration.
Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=4210&flag=E
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Also Browse Related Links:
• https://www.linkedin.com/pulse/india-femtech-market-2026-size-hit-usd-551858mn-2034-1570-agarwal-tay5c/
• https://www.linkedin.com/pulse/india-makeup-tools-market-2026-size-hit-usd-86217mn-2034-agarwal-gvyec
• https://www.linkedin.com/pulse/india-instant-noodles-market-2026-size-hit-usd-280484mn-agarwal-tmruc/
• https://www.linkedin.com/pulse/india-hardware-market-2026-size-hit-usd-887926mn-2034-vihaan-agarwal-glorc/
• https://www.linkedin.com/pulse/india-airless-tires-market-2026-size-hit-usd-6929mn-2034-agarwal-ri8bc/
Updated Date: 21-Nov-2025
Author: Tarang Chauhan
Sources: IMARC Group
IMARC Group
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Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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