Press release
Vietnam Non-alcoholic Beverage Market Outlook: Trends, Growth, and Future Opportunities 2026-2034
Market OverviewThe Vietnam non-alcoholic beverage market reached USD 4,047.79 Million in 2025 and is forecasted to grow to USD 5,835.07 Million by 2034, at a CAGR of 4.15%. Growth is driven by consumer shifts to healthier drinks, urbanization, and expanding retail networks. Rising demand for functional beverages, natural ingredients, and convenient packaging, along with increased investments, are enhancing product innovation and distribution efficiency.
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Study Assumption Years
Base Year: 2025
Historical Year/Period: 2020-2025
Forecast Year/Period: 2026-2034
Vietnam Non-alcoholic Beverage Market Key Takeaways
Current Market Size: USD 4,047.79 Million in 2025
CAGR: 4.15% (2026-2034)
Forecast Period: 2026-2034
Consumers are increasingly health-conscious, seeking lower-sugar and natural ingredient beverages.
The Vietnamese Government introduced an excise tax on sugar-sweetened beverages starting January 2027 to reduce obesity and encourage product reformulation.
E-commerce channels have rapidly expanded, with platforms like Shopee, TikTok Shop, Lazada, and Tiki enhancing cold-chain delivery.
Major international and domestic players are investing in production capacity, sustainability, and R&D tailored to Vietnamese tastes.
Sustainability and corporate responsibility in packaging and supply chain practices are key market differentiators.
Market Growth Factors
In Vietnam, increasing health awareness among consumers is emerging as a key driver of growth in the non-alcoholic drink (NABD) market. Consumption of excess sugar is considered to be one of the causes of major diseases in Vietnam, such as obesity, diabetes, and heart-related diseases, which have contributed to the rising demand for low sugar and natural ingredients with functional benefits. In June 2025, the government enacted an 8 percent tax on soft drinks containing 5g or more sugars/100 mL, to be implemented in January 2027, and to increase to 10 percent in 2028 as part of its revised Excise Tax Law. The government plans to use the law to help reduce problems caused by the beverage while assisting factories in producing new and reformulated beverages per the National Nutrition Strategy 2021-2030.
Growth in e-commerce and online retail in Vietnam is driven by a boom in smartphone usage, increasing internet coverage, and expanding middle-class income. There have been massive investments in logistics and delivery in Vietnam's e-commerce sector from several online marketplaces, including Shopee, TikTok Shop, Lazada, and Tiki, leading to a logistics system with cold chain delivery and quick fulfillment. This has allowed upstart and incumbent beverage brands to reach younger, digitally focused consumers in a manner that has greatly accelerated market growth.
Meaningful capital investments in infrastructure and product innovations are being made by the large enterprises which are geared to meet the changing tastes of the consumer. Domestic and foreign players scale and modernize their plants. They invest in upgrading their manufacturing processes. They utilize renewable energy. They carry out R&D focusing on innovations tailored to the tastes of Vietnamese consumers. Vietnamese shoppers are ever more concerned about sustainable packaging regarding lower carbon footprints. Establishing supply chains to Vietnamese farmers increases rural economies while promoting corporate accountability and product quality.
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Market Segmentation
Product Type Insights:
Carbonated Soft Drinks: Including fizzy drinks with carbonation widely consumed for refreshment.
Juices: Natural and processed fruit and vegetable juices catering to health-conscious consumers.
Bottled Water: Packaged drinking water available in various bottle sizes.
Sports and Energy Drinks: Beverages formulated to enhance physical performance and energy.
RTD Tea and Coffee: Ready-to-drink tea and coffee variants offering convenience.
Others: Additional non-alcoholic beverage categories not classified above.
Packaging Type Insights:
Bottles: Plastic or glass containers used for storing beverages.
Cans: Metal containers typically used for carbonated and energy drinks.
Cartons: Paper-based packaging used mainly for juices and liquid refreshments.
Others: Various other packaging types utilized in the market.
Distribution Channel Insights:
Retail: Independent retailers and smaller outlets selling non-alcoholic beverages.
Food Service: Beverage sales through restaurants, cafes, and catering services.
Supermarkets and Hypermarkets: Large retail chains offering a broad assortment of beverage products.
Online Stores: E-commerce platforms facilitating direct-to-consumer sales with home delivery.
Others: Additional distribution channels not otherwise specified.
Regional Insights
Northern Vietnam, Central Vietnam, and Southern Vietnam are the three major regional markets analyzed. The report does not provide explicit dominant region statistics or specific market share data among these regions. Thus, regional insights summarize the segmented presence of the market without quantitative dominance. These regions collectively contribute to shaping consumption trends and offer diverse growth opportunities aligned with urbanization and retail expansion.
Key Players
Not provided in source.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Recent Developments & News
Not provided in source.
Customization Note:
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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