United States Licorice Extract Market 2025: Industry Developments, Future Growth, Share & Industry Insights

Licorice Extract Market reached US$ 1.98 billion in 2022 and is expected to reach US$ 3.18 billion by 2030, growing with a CAGR of 6.1% during the forecast period 2024-2031.

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Product launches & commercial activity (2025):

✅ 2025-02-03: Beauty launches (example) - Several January-February 2025 beauty product roundups list new serums/moisturisers that include licorice extract as an active for brightening / calming skin (example: Lancôme Génifique Ultimate Serum + others named in monthly launch roundups). This shows licorice's continuing uptake as a cosmetic ingredient in new product launches during 2025.

✅ 2025-02-10: Branded ingredient evidence (GutGard® clinical publication) - GutGard (a branded, standardized licorice root extract from Natural Remedies) had clinical trial results published in 2025 (supporting marketing claims and new product formulations built on that ingredient). While GutGard is an existing branded extract, the 2025 publications strengthened its commercial position for formulators in 2025.

✅ 2025-(throughout): Wide formulation adoption - 2025 saw numerous cosmetic brands and smaller supplement/skincare launches using licorice extract (retail listings and brand pages from 2025 show many product SKUs featuring licorice as a selling ingredient). These tend to be incremental launches across many brands rather than one headline global product launch.

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Key market growth drivers:

✅ Rising demand for natural ingredients - consumers and brands prefer plant-based, "clean-label" sweeteners and functional botanicals in foods, beverages and personal care.

✅ Nutraceutical & pharmaceutical use - licorice's antiviral, anti-inflammatory and expectorant properties boost its use in supplements, cough remedies and immune-support formulations.

✅ Cosmetics & personal-care adoption - licorice-derived glabridin and related actives are used for brightening, anti-inflammatory and antioxidant claims in skincare.

✅ Product form innovation & processing - growth in powdered and liquid standardized extracts, plus improved extraction tech, raises usability across applications.

✅ Supply-chain & sustainability focus - buyers increasingly prefer traceable/sustainably sourced licorice, prompting investments in responsible sourcing and crop management.

Regional share & dynamics:

➠ Asia-Pacific - largest & fastest-growing (primary demand drivers: China, India, SE Asia): multiple reports show APAC leading demand due to traditional herbal use, expanding nutraceutical and food industries, and local cultivation. APAC is frequently cited as the region with the highest share and highest projected CAGR.

➠ Europe - strong market presence (major buyer for standardized extracts / herbal medicines): several analyses identify Europe as a dominant market (one report cites Europe holding ~30%+ share), driven by high consumption in herbal medicines, cosmetics and strict quality/standardization requirements.

➠ North America - steady growth (20%-ish share reported in some breakdowns): growing clean-label and natural-cosmetics demand supports steady expansion; specialty supplement segment is important.



Segments Covered in the Licorice Extract Market:

By Product - Glycyrrhizin, Glycyrrhizinate, Flavonoids, Others

By Form - Powder, Liquid, Block, Others

By Grade - Food Grade, Feed Grade, Pharmaceutical Grade

By Distribution Channel - Supermarket/Hypermarket, Convenience Stores, E-Commerce, Others

By Application - Food & Beverages, Pharmaceuticals, Tobacco, Cosmetics and Personal Care, Others

Regional Analysis for Licorice Extract Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Major Key Players: Norevo, Mafco Worldwide LLC, Sepidan Osareh Jonoob Co., Zagros Licorice Co., Shaanxi Fujie Pharmaceutical Co., Ltd., BGG WORLD, VPL Chemicals, Avestia Pharma, C.E. Roeper GmbH, Botanic Healthcare.

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