Connected Motorcycle Market Growth, Trends, Key Drivers and Strategic Insights - 2035

Market Outlook and Forecast

The connected motorcycle market is entering a transformative decade as digitalization, safety technologies, and mobility innovation converge. In 2025, the market is expected to be valued at USD 325.72 million, but by 2035 it is projected to expand significantly, reaching USD 6.17 billion, supported by a strong 34.2% CAGR between 2026 and 2035. This rapid expansion reflects growing adoption of smart communication technologies, advanced rider-assist systems, and cloud-connected features enhancing both safety and performance.

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Regional Performance Highlights

North America continues to be one of the most technologically mature geographies for the connected motorcycle industry. The region benefits from strong OEM investments, early consumer adoption of infotainment and telematics systems, and government-backed initiatives promoting vehicle-to-everything (V2X) communication for road safety. Growing integration of advanced rider-assistance systems (ARAS) is further strengthening the market's presence.

Europe is expected to hold the largest market share by 2035, driven by stringent safety regulations, high motorcycle density, and leadership in mobility innovation. Regulatory frameworks promoting intelligent transport systems (ITS) across Germany, France, Italy, and the U.K. are accelerating OEM adoption of embedded connectivity platforms. European consumers are also more inclined toward premium motorcycles, which typically integrate connected features as standard.

The Asia Pacific region is set to exhibit rapid growth between 2026 and 2035, supported by expanding motorcycle sales, rising preference for digitally enabled two-wheelers, and government emphasis on road safety. Markets such as India, China, Indonesia, and Vietnam are experiencing increasing penetration of telematics and navigation applications, especially in urban mobility and delivery fleets. OEMs in the region are also leveraging affordability-driven innovation to introduce connected features in mid-range motorcycle models.

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Market Segmentation

Among product types, the roadster segment is expected to capture the largest revenue share by 2035. Roadsters are becoming central to smart mobility ecosystems as consumers demand enhanced rider experience, real-time diagnostics, navigation, infotainment, and safety alerts. Their popularity among younger riders also makes them a key candidate for connectivity-first innovation.

On the technology front, the embedded connectivity segment is poised to grow at a rapid pace during the forecast period. Embedded systems offer higher reliability, seamless data transmission, and integration with cloud platforms, making them essential for ARAS, predictive maintenance, and V2X communication. As OEMs shift away from tethered smartphone-based solutions, embedded modules are becoming standard across premium and mid-range motorcycles.

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Top Market Trends

1. Integration of AI-Driven Safety Systems
Artificial intelligence is increasingly embedded in motorcycle safety architecture. OEMs are deploying AI-enabled ARAS platforms that analyze vehicle behavior, rider patterns, and surrounding conditions in real time. Recent developments include machine learning models predicting collision risk and optimizing braking power distribution. For example, leading motorcycle brands have launched models featuring adaptive cruise control and radar-based safety systems, setting new benchmarks for rider protection.

2. Shift Toward Cloud-Based Ecosystems
Cloud connectivity is becoming a backbone of the connected motorcycle market, enabling manufacturers to offer continuous over-the-air updates, digital service packages, and real-time rider analytics. As riders seek more personalized experiences, cloud platforms are powering smart navigation, ride history analytics, and dynamic vehicle-to-infrastructure communication. Several OEMs recently enhanced their cloud-based subscription services, adding performance tuning features and cross-device app integration.

3. Growing Adoption of V2X Communication
Vehicle-to-Everything (V2X) technology is emerging as a major catalyst for the next wave of motorcycle safety innovation. By enabling motorcycles to communicate with cars, infrastructure, and pedestrians, V2X reduces accident risks and enhances situational awareness. Governments in Europe and North America have initiated pilot projects for motorcycle-specific V2X protocols. In 2024-2025, several companies announced partnerships with telecom operators to test 5G-enabled V2X modules customized for two-wheelers.

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Recent Company Developments

Leading companies and emerging players are accelerating innovation through partnerships, acquisitions, and technology launches. Below are notable updates from the past 12 months:

BMW Motorrad advanced its connected ecosystem with new upgrades to its Motorrad Connected App, integrating enhanced navigation features and advanced vehicle diagnostics.

Harley-Davidson introduced next-gen infotainment and telematics updates across its touring lineup, focusing on rider safety alerts and OTA software improvements.

Honda Motor Co. launched a suite of connected services leveraging telematics control units (TCUs) aimed at predictive maintenance and emergency response features.

KTM AG expanded its collaboration with technology providers to integrate more advanced ARAS capabilities, including real-time warning systems and adaptive cruise functions.

Yamaha Motor Corporation invested in IoT mobility platforms to strengthen cloud-based monitoring for its sport and commuter motorcycle segments.

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