Ken Research Stated Vietnam OTT Video & Streaming Platforms Market to Reach USD 1.0 Billion

Comprehensive market analysis maps the shift from linear TV to OTT, monetization white spaces, and strategic imperatives for platforms, telcos, and investors in Vietnam's rapidly evolving streaming ecosystem.

Delhi, India - October 2025 - Ken Research released its strategic market analysis titled "Vietnam OTT Video & Streaming Platforms Market, 2019-2030," revealing that the current market size is valued at USD 1.0 billion, based on a five-year historical analysis. This mandate shows how rising internet and smartphone penetration, rapid urbanization, and changing viewing habits-especially among younger, digitally native users-are accelerating the migration from traditional TV to subscription- and ad-supported streaming services across Vietnam.

The 87-page report provides decision-makers with critical intelligence on market dynamics, regulatory inflection points, competitive positioning, and investment opportunities across Vietnam's OTT video ecosystem. With internet penetration at around 78% (roughly 77 million users) and more than 67 million smartphone users, the market is entering a phase where OTT platforms increasingly become the default screen for entertainment and information.

"Vietnam is at a structural inflection point in its streaming journey," said Namit Goel, Research Director at Ken Research. "Our analysis shows that platforms capable of balancing SVOD, AVOD and hybrid models-while investing in local content and regulatory readiness-will capture disproportionate value in the next growth cycle."

Download the free sample report:

https://www.kenresearch.com/sample-report/vietnam-ott-video-streaming-platforms-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Key Market Dynamics Reshaping the Vietnam OTT Video & Streaming Landscape

The report identifies four key growth drivers that will define market development:

Internet- and Smartphone-Led Consumption Shift

The Vietnam OTT Video & Streaming Platforms Market is valued at USD 1.0 billion, underpinned by rising broadband and mobile data accessibility. Government-backed digital infrastructure programs and affordable smartphones (often near the USD 100 price point) have made streaming an everyday habit, driving growth in subscriptions, watch time, and concurrent viewing across mobile, smart TV, and connected devices.

Urban Growth Hubs and Local Content Demand

Key cities such as Ho Chi Minh City and Hanoi dominate market activity due to high population density, advanced internet networks, and clusters of young, digitally engaged consumers. Around 65% of viewers prefer domestic films and series, reinforcing the importance of Vietnamese-language originals and co-productions as core differentiators for platforms seeking stickiness and premium pricing.

Regulatory Reset Through Decree No. 71/2022/ND-CP

The Vietnamese government has strengthened oversight of OTT video through Decree No. 71/2022/ND-CP, which formalizes rules on content licensing, distribution, and local content prioritization, while tightening IP protection and operational standards. Platforms must obtain licenses, comply with classification rules, and ensure transparency in content distribution, creating both compliance challenges and a more predictable environment for serious, long-term players.

Intensifying Competition and Emerging Monetization Models

Vietnam's OTT market already hosts more than 30 platforms, including local leaders such as Viettel Media, FPT Play, Zalo TV, VTV Go, Galaxy Play, VieON, MyTV, K+ and VTVcab ON, alongside global giants like Netflix and iQIYI. This competition is pushing experimentation with SVOD, AVOD, hybrid tiers, telecom bundles, and freemium models, while also pressuring platforms to invest in originals, user experience, and device coverage to maintain ARPU and control churn.

Critical Strategic Questions Addressed

For executives navigating this market transformation, the report addresses four pivotal questions:

Market Entry Timing

With the streaming market already at USD 1.0 billion and viewing steadily shifting away from linear TV, timing of entry and scale-up become critical. The analysis contrasts mature segments such as mass-market entertainment with emerging white spaces across niche genres, kids' edutainment, regional language content, and CTV/Smart TV-first propositions, helping stakeholders identify when and where to deploy capital.

Regulatory Navigation

The mandate provides detailed mapping of the content licensing journey, data privacy expectations, taxation rules, and local content quota requirements that directly impact strategic planning. This regulatory roadmap helps organizations anticipate how Decree 71 and associated guidelines will influence catalog strategy, partnership structures, advertising models, and cross-border operations over the next 3-5 years.

Get the complete report here:

https://www.kenresearch.com/vietnam-ott-video-streaming-platforms-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Competitive Positioning

The analysis benchmarks leading regional and international platforms on MAU, ARPU, CAC, churn, content library size, pricing strategies, content mix, and device compatibility. This competitive intelligence enables executives to identify defensible positions-whether through local originals, sports and live events, differentiated ad-tech, super-app integration, or telecom- and device-led bundles.

Investment Prioritization

White-space analysis across content production, 5G-enabled experience, CTV ecosystems, ad-tech, payment integration, and regional expansion guides capital allocation decisions. The report highlights where incremental investment into local content, smart TV partnerships, and advanced personalization engines can unlock superior LTV/CAC ratios and sustainable market share.

Critical Infrastructure and Policy Developments

The report highlights several significant infrastructure and policy developments that will shape market growth:

Strategic Network and Device Ecosystem Expansion

The analysis details how growing broadband coverage, fiber rollouts, and 4G/5G upgrades are improving average streaming speeds and enabling HD/4K, multi-device, and concurrent household viewing. It also examines the rise of smart TVs, set-top boxes, and mobile super-apps as critical access points that influence acquisition funnels and user engagement.

5G Rollout and Experience Enhancement Plans

Future outlook scenarios quantify how 5G networks-with real-world speeds projected up to 1 Gbps-will reduce buffering, support interactive and live formats, and allow richer ad experiences. The report maps expected 5G coverage overlap with key urban demand centers, outlining when platforms can realistically offer premium streaming tiers that rely on low latency and high bandwidth.

Regulatory Framework Evolution and Local Content Quotas

Detailed mapping of content licensing requirements, data privacy regulations, taxation policies, and local content quotas gives organizations a clear understanding of the regulatory landscape. The report tracks policy evolution and identifies upcoming changes that will affect market access, catalog composition, ad-targeting practices, and margin structures for both domestic and foreign players.

IP Protection, Anti-Piracy, and Data Compliance

The analysis examines how enforcement against piracy, coupled with stricter requirements around data handling and user privacy, is reshaping risk profiles. Over 40% of platforms reported challenges in securing licenses and meeting compliance obligations, underscoring the need for robust legal, cybersecurity, and rights management capabilities as part of any scale-up strategy.

Book a discovery call with our experts:

https://www.kenresearch.com/book-a-discovery-call?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Strategic Value for Decision-Makers

"What distinguishes this analysis is its focus on actionable intelligence for operators and investors," noted Mr. Harsh Saxena, Principal at Ken Research. "Beyond market sizing, we map the regulatory environment, identify partnership models, and decode audience behavior to provide a full strategic toolkit for building durable OTT positions in Vietnam."

The Vietnam OTT Video & Streaming Platforms Market mandate delivers essential market intelligence for executives and investors, including:

Detailed segmentation analysis by type (SVOD, TVOD, AVOD, live streaming, hybrid, FAST), end-user (individual, commercial, education, government), content genre, subscription model, distribution channel, payment method, and region (Northern, Southern, Central Vietnam).

2019-2024 market size and structure, with value, volume, and ASP trends, supported by forecast models through 2030 and segment-level CAGR tracking.

Competitive benchmarking of leading local and global platforms, including MAU, ARPU, CAC, churn, content library size, pricing strategies, user engagement metrics, and local vs. international content ratios.

White-space analysis across local original content, niche genre plays, sports and live events, CTV ecosystems, ad-supported tiers, and telecom/device bundling opportunities.

Regulatory and policy roadmap encompassing Decree 71, content licensing, data privacy, taxation, and local content quotas, with forward-looking scenarios on compliance and market access.

"As Vietnam advances its national digital transformation agenda, OTT video is becoming a central layer of the country's media and advertising stack," added Harsh Saxena, Principal at Ken Research. "Our report provides the data-backed insights needed to align platform strategies, partnership decisions, and investment roadmaps with this next phase of consumer behavior and regulatory change."

Industry executives seeking access to the complete analysis can contact Ken Research directly or visit:

https://www.kenresearch.com/vietnam-ott-video-streaming-platforms-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Related Reports

https://www.kenresearch.com/italy-ott-video-streaming-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/poland-ott-video-and-entertainment-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/nigeria-ott-video-and-streaming-platforms-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/spain-ott-video-streaming-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/mexico-ott-video-streaming-platforms-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

https://www.kenresearch.com/south-africa-ott-video-streaming-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Contact:
Ankur Gupta
ankur.gupta@kenresearch.com
+91 9015378249

Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research delivers strategic market intelligence that drives confident decision-making for industry leaders. With specialized expertise in high-growth markets across emerging economies, the firm provides data-driven insights that translate into competitive advantage for global organizations and investors.

This release was published on openPR.