Soft Drink Market in India: Industry Trends & Growth Forecast by 2033

IMARC Group's latest research publication "India Soft Drinks Market Size, Share, Trends and Forecast by Product, Distribution Channel, and Region, 2025-2033" the India soft drinks market size reached USD 20.7 Billion in 2024. The market is expected to reach USD 32.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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What are Soft Drinks?

Soft drinks, or non-alcoholic beverages, are popularly enjoyed for their sweet taste and refreshing attributes. This category encompasses both carbonated and non-carbonated drinks, crafted from a combination of water, artificial flavors, high-fructose syrup, natural extracts, carbon dioxide (CO2) gas, caffeine, and preservatives. These beverages are known for their richness in calories, carbohydrates, and sodium, while also containing modest amounts of calcium, vitamins, and minerals. Widely consumed across various settings such as sporting events, movie theaters, restaurants, hotels, bars, parties, and social gatherings, soft drinks offer a convenient, cost-effective, and easily accessible option for maintaining hydration, boosting energy levels, uplifting mood, and providing a momentary sense of enjoyment.

Key Market Trends and Drivers:

The India soft drinks market is witnessing strong momentum driven by rising disposable incomes, rapid urbanization, and changing consumer preferences. The country's young demographic is embracing ready-to-drink (RTD) beverages with increasing enthusiasm, particularly in urban centers where convenience and accessibility drive consumption patterns. What's especially interesting is how the market is evolving beyond traditional carbonated drinks-there's a noticeable shift toward healthier alternatives, with low-sugar and no-added-sugar variants gaining traction among health-conscious consumers.

Major players are investing heavily in the Indian market. PepsiCo has committed to doubling its revenue over the next five years and has invested close to Rs 3,500-4,000 crore in the last three years. Their bottling partner, Varun Beverages Ltd, operates 41 plants and recently increased capacity by 25 percent. Similarly, Coca-Cola and its bottlers have signed MoUs worth Rs 25,760 crore with the Ministry of Food Processing Industries for expansion across nine states, including Uttar Pradesh, Bihar, Karnataka, and Telangana. The Coca-Cola Company also announced a strategic partnership with the Jubilant Bhartia Group, which acquired a 40% stake in Hindustan Coca-Cola Holdings Pvt Ltd, signaling long-term commitment to the market.

Recent News and Developments in India Soft Drinks Market

➤ March 2025: PepsiCo announced plans to double its India revenue over the next five years, positioning the country as one of its 13 "anchor markets" globally. The company is experiencing double-digit growth in India and has invested Rs 1,266 crore to build a new flavor manufacturing plant in Ujjain, Madhya Pradesh, scheduled to start operations in early 2026.

➤ December 2024: The Coca-Cola Company reached an agreement with the Jubilant Bhartia Group to acquire a 40% stake in Hindustan Coca-Cola Holdings Pvt Ltd, the parent company of the largest Coca-Cola bottler in India, demonstrating continued confidence in India's growth potential.

➤ September 2025: Coca-Cola bottlers in India signed MoUs worth Rs 25,760 crore with the Ministry of Food Processing Industries for greenfield and brownfield projects across nine states, representing significant expansion in food processing infrastructure.

➤ February 2025: Reliance Consumer Products Ltd launched Campa Cola in the UAE during Gulfood, marking its international expansion. The brand has been disrupting the Indian beverage market with competitive pricing and higher distributor margins.

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Leading Companies Operating in the India Soft Drinks Market:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Some of the major players operating in India soft drinks market include:

➤ PepsiCo, Inc.
➤ The Coca-Cola Company
➤ Red Bull GmbH
➤ Monster Beverage Corporation
➤ Nestlé S.A.
➤ PRIME Hydration, LLC
➤ Reliance Industries Limited
➤ Parle Agro Pvt. Ltd.

India Soft Drinks Market Report Segmentation:

Analysis by Product:
➤ Carbonated
➤ Non-Carbonated

Analysis by Distribution Channel:
➤ Hypermarkets and Supermarkets
➤ Convenience Store
➤ Online
➤ Others

Regional Analysis:
➤ North India
➤ West and Central India
➤ South India
➤ East and Northeast India

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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