Japan Food Supplement Market to Hit $23,486.73 Million by 2031, Driven by Health Consciousness & Nutraceutical Innovation

Tokyo, Japan - Nov.20.2025
As per DataM intelligence research report"Japan Food Supplement Market reached US$ 17,121.79 million in 2023 and is expected to reach US$ 23,486.73 million by 2031, growing with a CAGR of 8.49% during the forecast period 2024-2031.". Health-conscious trends and nutraceutical demand are increasing consumption of food supplements in Japan.

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Japan Food Supplement Market: Recent Industry Developments

Japan: Recent Industry Developments

✅ In November 2025, Yakult Honsha launched a new probiotic supplement line targeting gut health and immunity, combining traditional Lactobacillus strains with vitamin-enriched formulations. The products cater to the increasing health-conscious Japanese population. This reinforces Yakult's leadership in functional foods and dietary supplements.

✅ In October 2025, Ajinomoto expanded its amino acid-based supplement portfolio for muscle health and anti-fatigue support, investing ¥1.2 billion in R&D and production scale-up. The initiative addresses the growing demand among aging adults and fitness enthusiasts. This investment strengthens Ajinomoto's position in Japan's nutritional supplement market.

✅ In September 2025, Daiichi Sankyo introduced plant-based antioxidant supplements enriched with polyphenols and vitamins, focusing on cardiovascular and metabolic health. The new products target preventive care and lifestyle-oriented consumers. This highlights Daiichi Sankyo's innovation in functional dietary solutions.

✅ In August 2025, Meiji Holdings launched fortified dairy-based supplements combining probiotics, vitamins, and minerals designed for immunity and bone health. The products leverage Meiji's food expertise to deliver scientifically backed nutrition. This development strengthens Meiji's presence in Japan's functional supplement market.

Japan Food Supplement Market: Drivers

The Japan food supplement market is witnessing steady growth as consumers increasingly prioritize health, wellness, and preventive nutrition. Food supplements, including vitamins, minerals, probiotics, herbal extracts, and functional nutraceuticals, are widely used to support immunity, digestive health, cognitive function, and overall well-being. Rising awareness of lifestyle-related health issues, an aging population, and a growing focus on personalized nutrition are driving adoption. Technological advancements in formulation, bioavailability enhancement, and delivery systems, such as gummy, powders, and effervescent tablets, are improving efficacy and consumer convenience.

Additionally, the expansion of e-commerce channels and direct-to-consumer platforms is increasing accessibility and awareness of food supplements. Government initiatives, regulatory support, and stringent quality standards are fostering trust and adoption in the Japanese market. Collaborations between supplement manufacturers, research institutions, and healthcare providers are accelerating product innovation and validation. Increasing interest in functional foods, immunity-boosting products, and preventive healthcare solutions is further driving demand. Marketing strategies focused on wellness, longevity, and evidence-based benefits are enhancing consumer engagement and confidence. With rising health consciousness, technological advancements, and supportive regulatory frameworks, the Japan food supplement market is poised for sustained growth in the coming years.

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Japan Food Supplement Market: Major Players

Yotsuba Japan, DHC Corporation, Yazuya Co. Ltd., Asahi Group Foods, Ltd., FANCL Corporation, YUWA CO., LTD., Meiji Holdings Co., Ltd., MORINAGA MILK INDUSTRY CO., LTD., Nihon kefir Co., Ltd., ORIHIRO Co., Ltd. and among others.

Segment Covered in the Japan Food Supplement Market:

By Ingredient
Vitamins lead with 28% share, driven by strong consumer demand for immunity, energy, and overall wellness support. Botanicals hold 22%, supported by Japan's preference for herbal and traditional plant-based remedies. Probiotics account for 18%, fueled by the country's long-standing digestive health culture. Minerals, proteins & amino acids, omega fatty acids, and others collectively hold 32%, reflecting broad adoption across lifestyle and age groups.

By Dosage
Tablets dominate with 34% share, preferred for convenience, shelf stability, and accurate dosing. Capsules hold 27%, driven by demand for premium formulations and easy swallowing. Liquid supplements account for 18%, appealing to seniors and consumers seeking fast absorption. Powders and other formats collectively hold 21%, popular for functional beverages and customizable nutrition.

By Application
Gastrointestinal health leads with 26% share, driven by Japan's high probiotic usage and digestive wellness focus. Anti/healthy ageing holds 21%, supported by an aging population seeking longevity and vitality solutions. Bone & joint health and brain/mental health together capture 28%, reflecting rising mobility and cognitive health needs. Vaginal health, oral health, allergies/asthma, urinary tract health, and others account for 25%, representing diverse wellness demands.

By Age Group
Adults dominate with 46% share, driven by lifestyle supplements, workplace wellness focus, and preventive health trends. Seniors hold 29%, supported by Japan's large elderly population and demand for bone, cognitive, and immunity-boosting products. Children account for 15%, driven by nutritional gummy and fortified supplements. Infants represent 10%, focused mainly on digestive and immunity support recommended by pediatricians.

By Distribution Channel
Pharmacies and drug stores lead with 38% share, supported by consumer trust, pharmacist recommendations, and wide access to premium brands. Supermarkets and hypermarkets hold 27%, offering mass-market supplements and convenient shopping. Online retailers account for 24%, driven by e-commerce expansion and subscription-based wellness products. Convenience stores and other outlets make up 11%, reflecting impulse and on-the-go supplement purchases.

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