United States Postbiotic Pet Food Market is to reach USD 1,323.1 million by 2030- Driven by Rising Awareness of Gut Health, Pet Humanization, and Demand for Functional Nutrition Solutions | DataM Intelligence

Leander, Texas- Global Postbiotic Pet Food Market reached USD 823.9 million in 2022 and is expected to reach USD 1,323.1 million by 2030 growing with a CAGR of 6.1% during the forecast period 2024-2031.

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Recent Industry Development in U.S market:

✅ The U.S. postbiotic pet food market is expected to be USD 290.0 million in 2025, growing to USD 467.7 million by 2035, at a projected CAGR of 4.9%.

✅ There is a strong push toward veterinary-endorsed or clinical-grade postbiotic formulations in the U.S., especially for digestive disorders and immune support.

✅ Major pet‐food players are innovating: for example, Hill's Pet Nutrition reportedly launched a postbiotic-enriched dog food formula in 2025 aimed at gut health and immune support.

✅ Strategic partnerships and investments are fueling development: Mars Petcare has collaborated with biotech firms to build proprietary postbiotic formulations.

✅ There is growing demand for clean-label, heat-stable postbiotic ingredients: because postbiotics don't require refrigeration (unlike live probiotics), they are easier to incorporate into dry kibble, treats, and other stable formats.

Recent Industry Development in Japan market:

✅ Japanese companies are reportedly developing postbiotic + probiotic blends: As per industry commentary, a Japanese pet health firm in early 2025 announced a dual-action blend targeted at elderly cats to support digestion and cognitive clarity.

✅ Research & development is growing: There are collaborative efforts between Japanese veterinary schools and nutraceutical companies to explore postbiotic applications for chronic inflammatory gut disorders in dogs.

✅ Traditional fermentation techniques are being leveraged: Some Japanese pet food innovators are combining fermented rice-based postbiotics (drawing on traditional Japanese fermentation) with modern formulations, appealing to both health-conscious and culturally rooted consumers.

✅ The overall Japanese pet food market continues to grow and premiumize: The pet food market in Japan is projected to grow from USD 4.20 billion (2024) to around USD 7.13 billion by 2030, driven by increasing demand for specialized and premium pet nutrition.

Key Investment

➠ Cargill, Inc. (U.S.): Launched TruPet / TruMune, an ultra‐concentrated postbiotic ingredient designed for incorporation in pet food; awarded the Pet Food Innovation Award in 2024 for TruPet.

➠ Nestlé Purina (Switzerland / U.S.): Completed an acquisition in January 2025 of PostBiotics Innovations Ltd, aiming to build its postbiotic ingredient sourcing and accelerate product development in gut‐health-focused pet nutrition.

➠ Mars Petcare (U.S.): Formed a strategic partnership in March 2025 with PostBiotics Labs to co‐develop postbiotic-enriched pet food products.

➠ Kingdom Supercultures: Reported clinical data (June 2025) showing its Superculture Pet Oral postbiotic significantly reduced dogs' bad breath by 27% in seven days, suggesting potential for treatment / supplement‐style postbiotic applications.

➠ ADM (Archer Daniels Midland, U.S.): Opened a dedicated animal microbiome R&D centre in June 2025 to advance postbiotic applications in pet nutrition focusing on digestive, immune, and oral health.

Benefits of AI for the Postbiotic Pet Food Market

➠Optimized pet nutrition through AI-driven formulation based on animal health data.

➠Predictive demand forecasting to reduce overproduction and waste.

➠Enhanced quality control via AI-powered detection of contamination or ingredient inconsistencies.

➠Automation of production processes for consistent and scalable output.

➠Personalized diet recommendations using AI analysis of pet health, breed, and age.

➠Supply chain optimization, improving inventory management and timely delivery.

➠Faster product development through AI simulation of pet health outcomes.

➠Improved compliance with food safety regulations via AI monitoring systems.

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Segmentation Analysis :

➠By Pet Type:
Dog food dominates the market due to higher global dog ownership and rising awareness of gut health in dogs. Cat food is witnessing steady growth, driven by premiumization and specialized postbiotic formulations. Other pets, including birds and small mammals, occupy a smaller but growing niche, with demand for tailored digestive health products.

➠By Form:
Dry postbiotic pet food holds the largest market share, favored for convenience, shelf life, and ease of portioning. Liquid formulations are gaining traction for supplementation and functional additives. Capsules are emerging as specialized products for targeted health benefits. Other forms, including treats and chews, are expanding as pet owners seek functional snacking options.

Regional Insights:

➠ North America: Largest market, accounting for 39.2% of global sales in 2023. Growth in this region is driven by high pet‐ownership rates, pet humanization trends, advanced veterinary and pet‐care infrastructure, and rising consumer awareness of functional nutrition for gut health in pets.

➠ Asia‐Pacific: Fastest-growing region. According to Verified Market Reports, the region held 30% of the market in 2023. Growth is fueled by increasing pet adoption in China, India, Japan, and Southeast Asia; rising disposable incomes; urbanization; and growing awareness around gut‐health benefits from postbiotics.

➠ Europe: A mature but steadily growing market (20% share in 2023 per Verified Market Reports). Growth is supported by strong regulatory frameworks, a well-established veterinary and pet‐care network, and high demand for clean-label, scientifically-backed pet nutrition products.

Growth drivers:

Pet humanization and premium spending on pet health.

Rising focus on gut health and immunity in pets.

Demand for science-backed, stable functional ingredients.

Shift toward preventive pet healthcare via nutrition.

Growth of premium and therapeutic pet food segments.

Expansion of online pet food retail and D2C brands.

Preference for natural, clean-label, and microbiome-focused diets.

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Key players:

Royal Canin, Nestle Purina Pet Care Company, Mars Inc., Chr. Hansen, Kinglike DSM N.V., DowDuPont, Evonik Industries, Land O'Lakes, Lallemand and Bluestar Adisseo Co

Key highlights:

➠Royal Canin
A global leader in pet nutrition, Royal Canin emphasizes research-driven postbiotic formulations tailored for digestive health and immunity. Its strong brand presence and extensive veterinary partnerships contribute significantly to North American and European markets.

➠Nestlé Purina Pet Care Company
Known for high-quality pet food innovation, Purina focuses on incorporating postbiotics to enhance gut health and overall wellbeing in pets. Their strong R&D capabilities and widespread distribution channels strengthen their position in the U.S., Europe, and Asia-Pacific markets.

➠Mars Inc.
Mars leverages its large-scale manufacturing and global supply chain to integrate postbiotic ingredients into its pet food portfolio. Its focus on scientific-backed nutrition and sustainability initiatives drives growth in North America and emerging markets.

➠Chr. Hansen
Specializes in microbial solutions, including postbiotics for pet food applications. The company's expertise in strain development and fermentation technology provides a competitive edge in functional pet nutrition, particularly in Europe and Asia-Pacific markets.

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