Press release
United States Alternative Proteins Market to Hit $27.57 Billion by 2031, Driven by Sustainable Food Demand, Plant-Based Innovation & Health Awareness
Leander, Texas, United States - Nov.20.2025As per DataM intelligence research report"The Global Alternative Proteins Market Size was valued at US$ 25.7 Billion in 2022 and is expected to reach USD 81.9 Billion by 2031, exhibiting a CAGR of 15.6% during the forecast period (2025-2032)". Rising consumer demand for sustainable and plant-based diets is driving growth in alternative protein sources.
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United States: Recent Industry Developments
✅ In November 2025, Nature's Fynd expanded its microbe-based protein offerings by scaling production of its fungus-derived protein, targeting meat and dairy alternative markets. The move boosts capacity and supports growing demand for sustainable protein solutions. This development reinforces Nature's Fynd's leadership in U.S. alt-protein innovation.
✅ In October 2025, The EVERY Company launched a new yeast-derived animal-free egg protein ingredient produced via precision fermentation, enabling clean-label applications in bakery and dairy. The technology reduces resource use and aligns with sustainability goals. This strengthens The EVERY Company's presence in the U.S. food-tech sector.
✅ In September 2025, Calysta announced progress in its fermentation-based single-cell protein platform, using methanotrophic bacteria to convert methane into sustainable protein for feed and food. The solution offers an eco-efficient alternative to traditional protein sources. This positions Calysta as a key innovator in U.S. alternative protein production.
✅ In August 2025, several U.S. firms boosted investment into pilot-scale bioreactors for precision fermentation, as demand for microbial and cell-based proteins surges. The initiatives aim to bring down cost and scale production. This development strengthens the broader U.S. alt-protein ecosystem.
Japan: Recent Industry Developments
✅ In November 2025, ImpacFat, a cell-cultivated omega-3 fat innovator, announced a major strategic investment to establish an R&D hub in Tokyo, backed by Toyo Seikan and Leave a Nest. The move accelerates Japan's development of sustainable fat and alternative protein technologies.
✅ In October 2025, GFI Japan (Good Food Institute) continued to scale its efforts to support policy, R&D, and investment in alternative proteins across Japan, strengthening the country's bioeconomy strategy. This fosters collaboration and accelerates food innovation.
✅ In September 2025, Japanese engineering firm Hitachi Zosen revealed a breakthrough process for lab-grown meat proteins that reduces production cost by nearly 90%, leveraging mRNA and wheat germ fermentation. This dramatic cost drop could accelerate cultivated meat adoption in Japan.
✅ In August 2025, Japanese plant-protein startups expanded capacity amid growing consumer demand, with investment focused on scalable, soy-free meat analogs and textured plant proteins. This reinforces Japan's commitment to developing a robust alt-protein market.
Alternative Proteins Market: Drivers
The alternative proteins market is witnessing rapid growth as consumers and industries shift toward sustainable, plant-based, and cultured food sources to meet rising global protein demand. These proteins, derived from plants, algae, insects, or lab-grown cell cultures, offer environmentally friendly and health-conscious alternatives to traditional animal-based products. Growing awareness of the environmental impact of livestock farming, including greenhouse gas emissions and resource consumption, is driving adoption. Increasing consumer preference for vegan, vegetarian, and flexitarian diets is further fueling demand. Additionally, innovations in taste, texture, and nutritional profile are enhancing product appeal across meat, dairy, and snack segments.
Technological advancements in fermentation, precision fermentation, and cell-culturing techniques are enabling scalable and cost-effective production of high-quality alternative proteins. Collaborations between food tech startups, traditional food manufacturers, and research institutions are accelerating product development and market penetration. Rising investments in sustainable food systems, government support, and favorable regulatory frameworks are encouraging industry expansion. The growth of retail, e-commerce, and direct-to-consumer channels is improving accessibility and consumer awareness. With sustainability, health, and innovation driving adoption, the alternative proteins market is poised for significant global growth in the coming years.
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Alternative Proteins Market: Major Players
Koninklijke DSM N.V, Kerry Group, DuPont, Cargill, Incorporated, Ÿnsect, Ingredion Incorporated, Emsland Group, Cosucra Group and Batory Foods Chapul.
Segment Covered in the Alternative Proteins Market:
By Type
Organic protein alternatives hold 57% share, driven by rising demand for clean-label, sustainable protein in food, beverages, and supplements. Consumers prefer chemical-free, non-GMO protein sources, boosting adoption across Europe and North America. Inorganic alternatives account for 43% share, mainly used in processed food formulations. Their stable functional properties and cost-effectiveness support steady usage in mass-market applications.
By Source
Plant protein leads with 44% share, supported by soy, pea, wheat, and rice proteins used widely in meat analogs, snacks, and beverages. Mycoprotein holds 17% share, gaining traction due to its high fiber, neutral taste, and meat-like structure. Insect and algal proteins together contribute 23%, driven by sustainability and nutritional density. Cultured meat and other emerging sources hold 16%, supported by R&D investment and regulatory progress.
By Form
Dry protein formats dominate with 68% share, favored for their long shelf life, high stability, and suitability for powders, snacks, bakery, and functional blends. They are widely used by manufacturers for cost-efficient transportation and easier formulation. Liquid protein alternatives account for 32%, mainly used in ready-to-drink beverages, dairy alternatives, and clinical nutrition. Their faster absorption and smooth integration boost adoption in beverages and fortified foods.
By Application
Food & beverages lead with 52% share, driven by alternative meat, dairy substitutes, bakery, functional drinks, and protein bars. Animal feed & pet food account for 21%, supported by demand for sustainable and high-amino-acid proteins. Personal care and cosmetics hold 14% share, leveraging protein ingredients for skin repair, hair strengthening, and anti-aging formulations. Pharmaceuticals and others collectively represent 13%, used in clinical nutrition and therapeutic formulations.
Regional Analysis
North America - 34% Share
North America leads with 34%, driven by strong adoption of plant-based foods, alternative meat startups, and investment in precision fermentation. U.S. consumers increasingly shift toward high-protein, sustainable diets. Regulatory support accelerates innovation in cultured and algal proteins. Retail expansion of vegan and clean-label products sustains market growth.
Europe - 28% Share
Europe holds 28% share, supported by stringent sustainability regulations and high preference for organic protein ingredients. Growth is driven by demand for plant-based dairy, meat analogs, and insect protein innovations. The U.K., Germany, and Netherlands lead in fermentation-based protein R&D. Strong retail penetration and eco-conscious consumers fuel continued adoption.
Asia Pacific - 30% Share
Asia Pacific accounts for 30%, driven by expanding middle-class demand for healthier diets and protein-rich foods. China and India lead in plant-protein consumption, while Japan and South Korea advance in cultured and fermentation-derived proteins. Growing vegan population and food innovation hubs support rapid adoption. Government push for sustainable food sources strengthens market acceleration.
Latin America - 4% Share
Latin America holds 4%, with Brazil and Mexico showing rising interest in plant proteins for snacks, beverages, and sports nutrition. Cost-effective sourcing of soy and other crops supports regional supply. Awareness of sustainability and health benefits is increasing slowly. Adoption in animal feed and pet food also contributes to steady demand.
Middle East - 2% Share
The Middle East accounts for 2%, driven by increasing health-conscious consumers in the UAE, Saudi Arabia, and Israel. Plant-based meat and dairy alternatives are expanding in retail and foodservice. Israel leads innovation with startups in cultured meat and fermentation-derived proteins. Reliance on imports supports market expansion.
Africa - 2% Share
Africa holds 2%, where growth is driven by affordability and availability of plant proteins such as soy and legumes. Adoption remains low but rising in urban centers. Insect protein shows growing acceptance for affordable nutrition. Government nutrition programs and local cultivation support gradual market development.
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