Brown Paper Market to Reach US$4.1 Billion by 2030 | International Paper, WestRock, Mondi Group Lead Market | Sustainable Packaging and E-commerce Demand Drive Growth | DataM Intelligence

Leander, Texas and Tokyo, Japan - Nov 20, 2025
According to DataM Intelligence, the global brown paper market reached US$3.2 billion in 2022 and is expected to reach US$4.1 billion by 2030, growing with a CAGR of 3.2% during the forecast period 2023-2030. This steady growth is propelled by increasing demand for sustainable packaging solutions, rising e-commerce activities requiring corrugated boxes, growing environmental awareness driving paper-based packaging adoption, expanding food and beverage industry requirements, and continuous innovations in paper manufacturing technologies that enhance strength and durability.

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Browse in-depth TOC on "Brown Paper Market"
• 71 - Tables
• 67 - Figures
• 105 - Pages

Recent Developments (November 2025)

✅ International Paper Company (USA) launched a new reinforced sack kraft paper with 30% higher tear strength in North American markets, specifically targeting agricultural and construction industries for heavy-duty packaging applications.

✅ Mondi Group (UK) developed a water-resistant coated brown paper for European food packaging, achieving 50% better moisture resistance while maintaining full recyclability for grocery and carryout bags.

✅ WestRock Company (USA) expanded production of unbleached brown paper in Brazilian facilities, increasing capacity by 25% to meet growing demand from Latin American e-commerce and retail sectors.

✅ DS Smith Plc (UK) introduced a lightweight specialty brown paper with enhanced printability for European cosmetics and electronics packaging, reducing material usage by 20% while maintaining protection standards.

✅ Georgia-Pacific LLC (USA) launched a recycled-content brown paper line with 80% post-consumer waste for North American markets, receiving environmental certifications for circular economy compliance.

Market Trends & Drivers

The Brown Paper Market is experiencing consistent growth driven by the global sustainability movement, e-commerce expansion, and regulatory pressure against plastic packaging. Key trends include the development of high-performance specialty grades, advancement of recycled content papers, expansion of water-resistant coatings, and growing focus on lightweighting and material efficiency. The circular economy initiatives, plastic substitution mandates, and increasing consumer preference for eco-friendly packaging are significantly accelerating market transformation.

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Competitive Landscape

The market features strong competition between global paper manufacturers, integrated packaging companies, and specialized paper producers.

1. International Paper Company maintained market leadership with 22% global share, expanding their sack kraft paper portfolio and reporting 8% revenue growth in 2024-2025 through strategic packaging partnerships.

2. Mondi Group captured 18% market share in specialty brown papers, securing long-term contracts with retail chains in Europe for sustainable shopping bag solutions.

3. WestRock Company dominated the corrugated box segment with 20% market share, achieving 10% growth through e-commerce packaging demand in North America and Asia-Pacific.

4. DS Smith Plc led the recycled brown paper segment with 16% market share, reporting 12% growth in European markets through circular economy initiatives.

5. Georgia-Pacific LLC expanded their unbleached brown paper offerings with 14% market share, focusing on food packaging applications with 9% revenue growth.

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Segmentation Analysis

By Product
• Sack paper dominates the market with USD 2.1 billion in 2024, projected to grow at 3.4% CAGR, valued for high strength, durability, and versatility in industrial, agricultural, and construction packaging applications.
• Specialty brown paper shows accelerated growth with USD 1.2 billion in 2024, expected to grow at 3.8% CAGR, preferred for high-value applications requiring enhanced printability, barrier properties, or specific performance characteristics.

By Application
• Corrugated Boxes represents the largest segment with USD 1.8 billion in 2024, growing at 3.5% CAGR, driven by e-commerce growth, logistics requirements, and product protection needs across multiple industries.
• Grocery and Shopping Bags shows strong growth with USD 950 million in 2024, expanding at 3.6% CAGR, supported by plastic bag bans and consumer preference for paper carriers.
• Multiwall Sacks maintains important position with USD 650 million in 2024, growing at 3.0% CAGR for bulk packaging in industrial and agricultural sectors.
• Carryout Bags demonstrates steady demand from food service and retail applications.

By Grades
• Unbleached brown paper leads the market with USD 2.4 billion in 2024, growing at 3.3% CAGR, valued for natural appearance, cost-effectiveness, and environmental benefits without chemical bleaching.
• Uncoated grades show strong presence with USD 1.9 billion in 2024, expanding at 3.1% CAGR, preferred for recyclability and compostability in sustainable packaging.
• Coated and Bleached grades demonstrate specialized applications requiring enhanced performance or aesthetic properties.

By End-User
• Food and Beverages dominates the market with USD 1.7 billion in 2024, growing at 3.7% CAGR, driven by packaging requirements for dry foods, beverages, and fresh produce.
• Electronics shows robust growth with USD 550 million in 2024, expanding at 4.2% CAGR, for protective packaging and retail boxes.
• Construction maintains steady demand with USD 450 million in 2024, growing at 2.8% CAGR for cement, chemical, and building material packaging.
• Cosmetics and Personal Care demonstrates growing adoption with brand preference for sustainable packaging.

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Key Growth Drivers:

1. Sustainability Imperative: Growing regulatory and consumer pressure against single-use plastics driving paper packaging adoption
2. E-commerce Expansion: Rapid growth in online retail increasing demand for corrugated boxes and shipping materials
3. Environmental Awareness: Rising consumer preference for recyclable, biodegradable, and compostable packaging solutions
4. Circular Economy Focus: Increasing emphasis on recycled content and closed-loop packaging systems
5. Cost-Effectiveness: Brown paper offering competitive pricing compared to alternative packaging materials
6. Versatility and Performance: Continuous improvements in paper strength, printability, and functional properties

Regional Analysis:

Asia-Pacific leads the brown paper market with USD 1.8 billion in 2024, driven by massive e-commerce growth, expanding manufacturing, and packaging industry development in China, India, and Southeast Asia. North America shows steady growth with USD 1.1 billion in 2024, supported by sustainable packaging initiatives and retail requirements. Europe demonstrates consistent expansion with USD 950 million in 2024, focusing on circular economy and environmental standards. Latin America and Middle East & Africa exhibit emerging potential with growing packaging industries and increasing environmental awareness.

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