Food Supplement Market is expected to reach US$ 345.13 billion by 2031 | Major key players - Amway, Abbott Laboratories, Bayer AG, Pfizer Inc.

Market Size and Growth:

The Food Supplement Market Size reached US$ 203.10 billion in 2024 and is expected to reach US$ 345.13 billion by 2031, growing with a CAGR of 8.4% during the forecast period 2025-2031. The Market is growing due to rising health awareness, increased adoption of preventive healthcare, and higher demand for personalized nutrition and immunity-boosting supplements. According to DataM Intelligence Report.

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The Food Supplement Market refers to the industry producing vitamins, minerals, proteins, herbal extracts, and other nutraceutical products that support overall health, improve nutritional intake, and address specific wellness needs. It includes dietary tablets, capsules, powders, functional foods, and beverages designed to enhance immunity, energy, digestion, and performance, driven by rising health awareness and preventive healthcare trends.

Industry Recent Developments: United States

✅ August 2025: Expansion of e-commerce and online supplement sales has increased accessibility to dietary supplements, with particular popularity growth in powdered supplements and plant-based ingredients.

✅ September 2025: There is a rising interest in personalized nutrition, including AI-powered personalized nutrition services, alongside continued growth in natural, organic, and plant-based supplements. Fortified protein and amino acid supplements designed for seniors to combat sarcopenia were introduced.

✅ October 2025: A new line of plant-based botanical supplements targeting immune health and anti-aging was launched, gaining rapid market traction. Additionally, mergers and partnerships focused on omega fatty acid extraction and fermented food supplements occurred.

Industry Recent Developments: Japan

✅ August 2025: FANCL Corporation gained marketing authorization for a new probiotic strain clinically proven to support gastrointestinal health.

✅ September 2025: Meiji Holdings introduced fortified protein and amino acid supplements specifically formulated for seniors to address sarcopenia and improve quality of life. Also, Yotsuba Japan acquired a domestic nutraceutical firm specializing in omega fatty acid extraction.

✅ October 2025: FANCL Corporation launched a new line of plant-based botanical supplements targeting immune health and anti-aging that gained rapid market traction. Asahi Group Foods entered a strategic partnership with Nihon Kefir Co., Ltd. to co-develop novel fermented food supplements for urinary and vaginal health.

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Major Key Players:

1. Amway
A global leader in nutritional supplements with strong direct-selling distribution. Its Nutrilite brand drives large-scale revenues across vitamins, minerals, and herbal products.

2. Abbott Laboratories
A diversified healthcare company offering advanced nutritional products backed by clinical research. Its strong global presence enhances trust and market penetration.

3. Bayer AG
A pharmaceutical and life sciences giant with a broad portfolio in health and nutrition. Bayer leverages innovation and R&D strength to expand its supplement offerings.

4. Pfizer Inc.
A top pharmaceutical leader providing high-quality vitamins and wellness formulations. Its trusted brand and global footprint support strong consumer adoption.

5. Glanbia Plc
A prominent nutrition company known for performance and lifestyle nutrition brands. It excels in sports nutrition and functional supplements with strong manufacturing capabilities.

6. Haleon Plc
A consumer health company with powerful brands in vitamins, minerals, and supplements. It focuses on science-backed products and strong retail reach worldwide.

Market Growth Drivers:

✅ Rising Health Awareness and Preventive Healthcare Focus: Increasing consumer consciousness about health, wellness, and preventive care has led to higher demand for supplements that support overall well-being and help manage chronic diseases such as obesity, diabetes, and heart conditions.

✅ Growing Aging Population: The aging global population drives demand for supplements targeting age-related health issues like joint health, cognitive function, and bone density, contributing significantly to market growth.

✅ Advances in Technology and Product Innovation: Technological improvements in ingredient extraction, formulation, and personalized nutrition solutions (including AI-driven personalization) enhance supplement efficacy, bioavailability, and consumer appeal, propelling market expansion.

Segments Covered in the Food Supplement Market:

By Ingredient: Vitamins, Vitamins, Botanicals, Minerals, Proteins and Amino Acids, Omega Fatty Acids, Others.

By Form: Tablet, Capsules, Soft Gels, Powders, Liquids, Others.

By Application: Energy and Weight Management, General Health, Bone and Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Others.

By End-User: Adults, Geriatric, Pregnant Women, Children, Infants.

By Distribution Channel: Offline, Online.

Regional Analysis for Food Supplement Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline:

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Food Supplement market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Food Supplement Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The global Food Supplement market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Food Supplement Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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Frequently asked questions:

➠ What is the global sales value, production value, consumption value, import and export of Food Supplement market?

➠ Who are the global key manufacturers of the Food Supplement Industry? How is their operating situation (capacity, production, sales, price, cost, gross, and revenue)?

➠ What are the Food Supplement market opportunities and threats faced by the vendors in the global Food Supplement Industry?

➠ Which application/end-user or product type may seek incremental growth prospects? What is the market share of each type and application?

➠ What focused approach and constraints are holding the Food Supplement market?

➠ What are the different sales, marketing, and distribution channels in the global industry?

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