Japan Animal Supplement Market 2025: Industry Developments, Future Growth, Share & Industry Insights | TOEI SHINYAKU Co Ltd, AIXIA Corporation, AstaReal Co Ltd.

"Japan Animal Supplement Market reached US$ 231.49 million in 2023 and is expected to reach US$ 329.17 million by 2027, growing with a CAGR of 9.48% during the forecast period 2024-2027." As per DataM intelligence research report

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M&A / Strategic Moves:

✅ Kirin's Full Acquisition of Fancl

Kirin Holdings completed a tender offer to acquire the remaining shares of Fancl, a Japanese dietary-supplement brand, in 2024.

✅ Expansion by Animal-Healthcare Players

⇥ To­rimate (静岡県) is a company that according to its own profile sells "exotic-animal-specific" supplements, and this division is growing: their vet-designed supplement line for non-traditional pets reportedly is doing well.

⇥ Menicon, which is known for its optical business, also mentions in its 2024 report that pet medical/health business (including dog/cat supplements) is a strategic area, and they are exploring new channels.

Notable Recent Product Launches

✅ Refeelas NMN Pet

Released in 2025, this supplement is for dogs and cats and is formulated with NMN, "soy fermented material", L-citrulline, and Agaricus blazei mushroom.

✅ Pet-Human Shared Supplement

In a novel move, Sato Yakuhin (a Japanese pharma company) launched a chewable supplement in April 2025 that can be consumed both by pets and their owners.

✅ DearHug (ディアハグ)

In January 2025, Birthbank Co., Ltd. launched DearHug, a veterinarian-supervised supplement for dogs and cats, with a liver ("レバー風味") flavor to make it more palatable.

✅ Anitto Skin-Care Series for Dogs

Rohto Pharmaceutical introduced a new brand Anitto (アニット) in September 2025, including a skin-care supplement / skin treatment line for dogs.

✅ Price Adjustments on NMN-Only Pet Supplement

A Japanese pet NMN supplement (containing only NMN) reduced its price significantly in October 2024: from ~¥5,200 per pack to ~¥3,980, via cost savings in packaging and shipping.

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Key growth drivers:

✅ Pet humanization & preventative care - Japanese owners increasingly treat pets like family members and buy supplements for joint health, skin & coat, digestion, immunity and age-related conditions. Veterinary recommendations and preventive-care trends reinforce this.

✅ Demographics: aging population + more pets per household - Japan's demographic trends (older population, fewer children) have helped keep pet ownership high - driving demand for health products for aging pets. Urban elderly households often spend on pet wellness.

✅ Premiumization & willingness to pay - growth is value-led (premium functional products, tailored formulations, clean-label ingredients). This raises average selling prices and market value even if some volumes are stable.

✅ Channel shift to e-commerce & specialty retail - online marketplaces and pet-specialty retailers accelerate distribution, allow niche/functional brands to scale quickly.

✅ Livestock/food-producer demand (feed additives side) - for production animals, demand for additives (amino acids, probiotics, performance enhancers) is driven by premium meat production (e.g., Wagyu), antibiotic-replacement strategies and stricter safety/regulatory requirements. This is a larger dollar segment than pet supplements in many reports.

Market Major Players:

Manda Fermentation Co Ltd.,
DHC Corporation,
TOEI SHINYAKU Co Ltd.,
AIXIA Corporation,
AstaReal Co Ltd.

Segment Covered in the Market:

By Animal Type - Livestock Animals, Companion Animals

By Ingredient - Vitamins & Minerals, Amino Acids, Omega Fatty Acids, Probiotics & Prebiotics, Botanicals, Others

By Form - Powder, Liquid, Tablets/Capsules, Injections

By Distribution Channel - Online Retailers, Specialty Pet Stores, Veterinary Clinics, Convenience Stores, Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Other Distribution Channels

Research Process:

Both primary and secondary data sources have been used in the Japan Animal Supplement Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Japan Animal Supplement Market Research Industry:

➠ Who leads the Japan Animal Supplement industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Japan Animal Supplement market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Japan Animal Supplement market growth?
➠ What are the dominant sales and distribution strategies in the Japan Animal Supplement industry?

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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