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Soaring Demand Set to Propel Direct Primary Care Market to $90.62 Billion by 2029

11-19-2025 07:22 AM CET | Health & Medicine

Press release from: The Business Research Company

Direct Primary Care Market

Direct Primary Care Market

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What Is the Expected CAGR for the Direct Primary Care Market Through 2025?
The financial scale of the direct primary care sector has experienced considerable expansion lately; projections indicate an increase from $65.61 billion in 2024 to reach $70.17 billion by 2025, reflecting a compound annual growth rate of 7.0%. This robust growth observed over the past period is fundamentally linked to several key elements, including the inherent drawbacks of the traditional fee-for-service framework, the scarcity of primary care personnel and the resulting professional fatigue, the rising popularity of lifestyle medicine approaches combined with comprehensive care philosophies, the enhanced accessibility and adaptability offered, along with improved clarity regarding pricing and financial management.

What's the Projected Size of the Global Direct Primary Care Market by 2029?
Anticipation surrounds the direct primary care market, projecting substantial expansion ahead, with its valuation set to reach $90.62 billion by 2029, reflecting a compound annual growth rate (CAGR) of 6.6%. This forthcoming ascent is underpinned by several factors, notably the embrace of comprehensive healthcare philosophies, a movement away from merely treating symptoms toward preventative measures, the proliferation of direct primary care facilities, the increasing acceptance of care delivery frameworks centered on outcomes, and possible regulatory amendments. Key developments influencing this sector during the projected timeframe involve the deployment of natural language processing technologies, merging genetic science with individualized treatment strategies, the creation of software solutions for managing practices hosted in the cloud, the application of forecasting techniques for data analysis, and incorporating digital health interventions.

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Top Growth Drivers in the Direct Primary Care Industry: What's Accelerating the Market?
The escalating incidence of diabetes is anticipated to fuel the expansion of the direct primary care sector in the near future. Diabetes is defined as a long-term health issue marked by elevated blood glucose concentrations. Various elements, including the growing rates of obesity, inactive habits, suboptimal nutrition, an aging demographic, and inherited risk factors, contribute to the upward trend in diabetes diagnoses. Direct primary care models furnish patients, particularly those managing diabetes, with unrestricted entry to primary healthcare services for a fixed monthly subscription, ensuring consistent oversight like routine examinations, prescription oversight, advice on healthier living, and ongoing collaboration with their main healthcare practitioners. To illustrate this trend, data released by the Australian Bureau of Statistics, the national statistical organization in Australia, indicated in December 2023 that during 2022, 1.3 million residents, representing 5.3% of the total populace, were affected by diabetes, with the occurrence being nearly identical for both genders at 5.8% for males versus 4.9% for females. Furthermore, in that same year, diabetes constituted the seventh primary cause of mortality in Australia, resulting in 6,050 fatalities, and Type 2 diabetes accounted for the twelfth largest portion (4.8%) of the nation's overall disease burden, demonstrating why the increasing numbers of diabetes cases are acting as a catalyst for the direct primary care market's upward trajectory.

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What Trends Will Shape the Direct Primary Care Market Through 2029 and Beyond?
Leading firms within the direct primary care sector are concentrating efforts on creating novel service packages, including direct-to-consumer options, as a means to secure an advantage over rivals. Direct-to-consumer (DTC) describes operations where goods or services are sold straight to individuals, eliminating the need for conventional retail routes or middlemen. As an illustration of this trend, in the opening month of 2022, MedLion Management Inc., a healthcare entity situated in the United States, introduced Online Medical Service, which was a DTC proposition intended to elevate both patient accessibility and their overall experience in receiving care. This distinctive offering facilitates efficient booking of appointments, remote consultations, encrypted exchange of messages with medical professionals, and the ability to review digital medical histories.

What Are the Main Segments in the Direct Primary Care Market?
The direct primary caremarket covered in this report is segmented -

1) By Type: Clinical Services; Laboratory Services; Consultative Services; Care Coordination; Comprehensive Care Management
2) By Practice Setting: Solo Practices; Group Practices; Other Practice Settings
3) By Application: Cardiology; Internal Medicine; Primary Care; Osteopathy; Psychiatry; Pediatrics

Subsegments:
1) By Clinical Services: Preventive Care; Chronic Disease Management; Acute Care; Pediatric Care; Geriatric Care
2) By Laboratory Services: Diagnostic Testing; Blood Tests; Imaging Services; Genetic Testing
3) By Consultative Services: Telemedicine Consultations; Health Coaching; Wellness Consultations; Second Opinion Services
4) By Care Coordination: Referral Management; Patient Navigation Services; Medication Management; Care Plan Development
5) By Comprehensive Care Management: Case Management; Disease Management Programs; Care Transitions Management; Patient Education And Support

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Which Top Companies are Driving Growth in the Direct Primary Care Market?
Major companies operating in the direct primary care market are Oak Street Health Inc., Prestige Consumer Healthcare Inc., One Medical Group, RubiconMD, Aledade Inc., Crossover Health Medical Group APC, Everside Health Inc., Elation Health, Paladina Health, SignatureMD, PeakMed, DPC Frontier, MedLion, Salud Healthcare LLC, Turntable Health, Atlas.md, Freedom Healthworks LLC, R-Health, EverMed DPC, Boston Direct Health, Nextera Healthcare, CareClix, Forward Family Healthcare, Hint Health, Qliance Medical Management

Which Regions Will Dominate the Direct Primary Care Market Through 2029?
North America was the largest region in the direct primary care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct primary care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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With over 17500+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.Our flagship product, the Global Market Model (GMM), is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.

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