Advanced Driver Assistance Market - lucrative demand for comfort driving that employs the ADAS

Advance driving assistance system (ADAS) is an overall system which helps driver in driving process and ensures safety at higher level. Some of the most common ADAS features are adaptive cruise control (ACC)

Blind spot detection (BSD), park assist, lane departure warning system (LDWS), tyre pressure monitoring system (TPMS), drowsiness monitor and others (night vision, driver monitoring system, forward collision warning, heads up display) provides convenience and safety.

Currently, the market of advanced driving assistance system is expected to have a decent growth. The growth of this segment is mainly driven by the rise in safety regulations in developed countries such as Japan, China, and U.S., in past few years.

Moreover, increasing focus on consumer safety and deployment of ADAS in low cost cars is also fuelling the growth of this market. However, complexity and cost pressure and environmental factors affecting the system’s performance hindering the growth of ADAS market.

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North America is dominating the market attributed to stringent safety and environmental regulations. North America is closely followed by Europe, owing to mandatory application of tyre pressure monitoring system (TPMS) in passenger cars, driver comfort and safety legislations.

ADAS over the forecast period is expected to take the centre stage for safety and chassis systems in an automobile which aims to channelize research and development in various safety applications.

Improving lifestyles, vehicle demand and changing buyer’s preferences are the most important drivers for the growth of ADAS market in Asia Pacific region. In rest of the world, the growth of ADAS market is largely driven by favorable policies in developing countries such as Brazil, UAE and Russia.

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