United States Women Health and Beauty Supplements Market Size, Share, Trends, Future outlook- Exclusive Report by DatamIntelligence

Leander, Texas and TOKYO, Japan - Nov.18.2025
"Women Health and Beauty Supplements Market is growing at a significant CAGR during the forecast period (2024-2031)." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In November 2025, GNC launched a new line of women-focused collagen and antioxidant supplements, supporting skin elasticity, joint health, and overall wellness. The products cater to active lifestyles while promoting natural beauty and vitality. This move strengthens GNC's position in the U.S. health and beauty sector.

✅ In October 2025, Nestlé Health Science introduced plant-based beauty supplements enriched with vitamins and minerals for hair, skin, and nails. The clean-label products target the growing consumer demand for natural wellness solutions. This expansion reinforces Nestlé's presence in the women's nutrition market.

✅ In September 2025, Amway enhanced its Nutrilite women's supplement range with formulations for hormonal balance, immunity, and skin health. The launch emphasizes holistic wellness and beauty from within. It positions Amway as a leader in personalized nutrition for women.

✅ In August 2025, Hims & Hers Health, Inc. rolled out advanced multivitamin blends designed for women's energy, mental wellness, and skin support. The products align with the trend of personalized health solutions. This development strengthens the company's footprint in the U.S. supplement market.

Japan: Recent Industry Developments

✅ In November 2025, Shiseido launched beauty supplements targeting skin hydration, anti-aging, and hair health, combining traditional Japanese ingredients with modern nutraceutical science. The products cater to Japan's premium wellness segment. This reinforces Shiseido's leadership in health and beauty innovation.

✅ In October 2025, Fancl expanded its women's supplement portfolio with collagen peptides and antioxidant blends to enhance skin elasticity and overall wellness. The launch addresses rising consumer interest in natural beauty products. It strengthens Fancl's position in Japan's beauty supplement market.

✅ In September 2025, Orihiro Co., Ltd. introduced functional supplements supporting hormonal balance, immunity, and skin health. The natural and effective formulations appeal to health-conscious women. This move boosts Orihiro's presence in the Japanese nutraceutical sector.

✅ In August 2025, Kracie Holdings rolled out multivitamins and beauty support supplements enriched with vitamins, minerals, and collagen for overall wellness. The products cater to Japan's growing demand for health and beauty-focused nutrition. This development positions Kracie as a key player in women's supplements.

Women Health and Beauty Supplements Market: Drivers

The women's health and beauty supplements market is experiencing robust growth as consumers increasingly prioritize wellness, beauty, and preventive healthcare. These supplements, enriched with vitamins, minerals, antioxidants, and plant-based bioactives, support skin health, hormonal balance, hair strength, and overall vitality. Rising awareness about the benefits of nutraceuticals and a proactive approach to maintaining health and appearance are driving demand. Social media influence and wellness trends are encouraging women to adopt daily supplementation routines for beauty and holistic health. Additionally, the growing availability of clean-label, natural, and organic formulations is further boosting consumer trust and adoption.

Advancements in nutritional science and personalized wellness solutions are enabling the development of targeted supplements tailored to specific age groups and health concerns. Increasing prevalence of lifestyle-related issues such as stress, fatigue, and nutrient deficiencies is pushing women toward dietary supplementation. The e-commerce boom and direct-to-consumer marketing strategies are expanding accessibility and convenience for consumers worldwide. Collaborations between pharmaceutical, nutraceutical, and beauty companies are fostering innovation in multifunctional products. With a combination of health-conscious lifestyles and beauty-driven self-care, the women's health and beauty supplements market is set for sustained growth globally.

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Women Health and Beauty Supplements Market: Major Players

Herbalife International of America Inc, GNC Holdings Inc, Bayer AG, The Nature's Bounty Co, Suntory Holdings Ltd, Taisho Pharmaceuticals Co Ltd, Pharmavite LLC, Blackmores, Asahi Group Holdings, Usana Health Sciences, Nu Skin Enterprises, BY-Health Co Ltd, Revital Ltd, The Himalaya Drug Company and Amway.

Segment Covered in the Women Health and Beauty Supplements Market:

By Ingredient
Key ingredients include vitamins & minerals holding 46% share due to high demand for immunity, bone, and skin support. Botanical ingredients account for 32%, driven by rising preference for herbal and clean-label formulas. Proteins & amino acids hold 22%, supported by growing fitness and nutritional needs.

By Application
Beauty applications dominate with 55% share, supported by high usage in skin, hair, and anti-aging supplements. Women's health accounts for 45%, driven by rising focus on hormonal balance, reproductive health, and nutritional deficiencies.

By Consumer Group
Prenatal & postnatal consumers represent 40% share due to strong adoption of nutritional support products. Premenstrual syndrome (PMS) users hold 34%, driven by supplements targeting mood, energy, and hormonal symptoms. Menopause-related supplements capture 26% as awareness of bone and hormonal health rises.

By Products
Capsules lead the market with 38% share, favored for ease of use and high absorption. Pills account for 22%, while creams, face wash, and serums together hold 25% due to growing topical beauty enhancement demand. Protein drinks represent the remaining 15% for fitness and nourishment support.

By End User
Hypermarkets and supermarkets lead with 33% share driven by wide product availability. Health & beauty retail stores hold 24%, while drug stores represent 18% due to medical-grade recommendations. Online pharmacies and e-

Regional Analysis

North America - 28% Share
North America holds 28% of the market, driven by strong consumer spending on wellness, preventive healthcare, and beauty enhancement supplements. High awareness and widespread retail access support market dominance.

Latin America - 7% Share
Latin America accounts for 7%, supported by rising interest in beauty supplements and increasing urban female workforce. Growth is moderate due to lower purchasing power but steadily increasing.

Europe - 24% Share
Europe holds 24%, supported by strong demand for clean-label, botanical, and dermatology-backed supplements. High regulatory standards enhance product quality and consumer trust.

Asia Pacific - 32% Share
Asia Pacific dominates with 32%, driven by large female populations, strong beauty culture, and rising disposable incomes. Japan, China, and South Korea lead consumption.

Middle East - 5% Share
The Middle East holds 5%, fueled by growing beauty consciousness and premium skincare supplement adoption. Urban centers drive most of the regional demand.

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