US Mobile Threat Defense Market Growth Forecast 2024-2030: AI and Machine Learning Empower Advanced Cybersecurity Solutions

Leander, Texas - The U.S. Mobile Threat Defense (MTD) Market was valued at US$ 829.8 million in 2023 and is projected to reach US$ 3,518.8 million by 2030, expanding at a CAGR of 22.9% during 2024-2030. This growth is fueled by rising mobile-based cyberattacks, stricter enterprise security mandates, and the widespread adoption of BYOD and remote-work practices across organizations.

The market holds a strong position as enterprises increasingly integrate MTD into their core cybersecurity frameworks. With growing demand for real-time threat detection, behavioral analytics, device-level protection, and advanced remediation capabilities, MTD solutions are becoming essential for safeguarding corporate data. The U.S. continues to lead in adoption due to its mature cybersecurity landscape, high mobile penetration, and strong regulatory focus on data protection.

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The Mobile Threat Defense (MTD) Market involves cybersecurity solutions that protect mobile devices (like smartphones and tablets) from malware, phishing, network attacks, and configuration vulnerabilities by continuously monitoring behavior, apps, and network traffic.

Key Developments

✅ July 2025: MetTel formed a strategic partnership with Check Point to deliver comprehensive mobile threat defense solutions across enterprise environments, helping to protect mobile devices from sophisticated threats.

✅ June 2025: Cisco announced a major collaboration with Zimperium to integrate advanced mobile threat defense capabilities into its Secure portfolio, improving protection for mobile endpoints.

✅ May 2025: Check Point's "Harmony Mobile" solution earned top ratings in the 2025 Miercom Mobile Threat Defense report, highlighting its effectiveness across malware, network, and application risks.

Mergers & Acquisitions

✅ August 2025: F5 acquired MantisNet, a company focused on real-time network telemetry and observability using eBPF technology, strengthening F5's ability to detect and respond to encrypted traffic-related mobile threats.

✅ June 2025: F5 acquired Fletch, a cybersecurity startup that develops AI-based threat detection tools to analyze large volumes of threat intelligence, enhancing F5's mobile security and threat analysis capabilities.

Key Players:

Cisco Systems | SAP SE | Broadcom Inc. | VMware | Citrix Systems | Kaspersky Labs | Ivanti | Micro Focus | ZOHO | SolarWinds

Key Highlights :

• Cisco Systems - Reported USD 53.0 billion in FY 2024 revenue, strengthening its global position in networking, cybersecurity, and unified IT management platforms.

• SAP SE - Achieved €31.2 billion in 2024 revenue, driven by strong growth in cloud ERP, enterprise management software, and security-integrated IT solutions.

• Broadcom Inc. - Delivered USD 35.8 billion in 2024 revenue, supported by expanding software infrastructure, cybersecurity solutions, and enterprise virtualization technologies.

• VMware - Generated USD 13.7 billion in FY 2024, maintaining leadership in virtualization, multi-cloud management, and digital workspace technologies following its integration under Broadcom.

• Citrix Systems - A major player in secure access, virtualization, and digital workspace solutions; now part of Cloud Software Group, contributing multi-billion-dollar recurring revenue streams (specific FY financials not publicly broken out).

• Kaspersky Labs - One of the leading global cybersecurity vendors, recognized for enterprise-grade threat intelligence and endpoint protection, with strong revenue contributions from Europe and emerging markets (exact figures not publicly disclosed).

• Ivanti - A key provider of unified endpoint management and IT service management, expanding rapidly across automation and security solutions (operates privately, financials undisclosed).

• Micro Focus - A major enterprise software vendor; prior to its acquisition by OpenText, the company reported USD 2.7 billion in annual revenue, driven by IT operations, security, and application modernization.

• ZOHO - A fast-growing global SaaS provider with a comprehensive IT management and business software suite; reported over USD 1 billion in revenue, driven by strong cloud adoption and global SMB penetration.

• SolarWinds - Reported USD 761 million in 2024 revenue, maintaining a strong presence in IT infrastructure monitoring, network performance management, and observability solutions.

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Market Drivers & Growth

Rapid increase in mobile device usage and widespread BYOD policies is expanding the enterprise attack surface.

Growth of remote and hybrid workforces is pushing organizations to strengthen mobile endpoint security.

Rising sophistication of mobile cyberattacks - including phishing, malware, and zero-day exploits - is driving demand for advanced threat detection.

Adoption of AI- and behavior-based analytics is improving real-time detection and response capabilities.

Strict regulatory requirements and data protection standards are encouraging enterprises to deploy robust mobile security solutions.

Industrial Advances & Developments

Expanding use of cloud-based MTD platforms for scalable and centralized mobile security management.

Integration of zero-trust architecture within MTD solutions to ensure continuous device and identity verification.

Advancements in AI-driven behavioral and anomaly detection for predictive threat identification.

Enhanced cross-platform support for iOS and Android, addressing diverse enterprise environments.

Broader adoption of hybrid deployment models combining cloud and on-premise security for compliance-sensitive industries.

Regional Insights

North America: Largest market due to strong enterprise security investments, advanced IT infrastructure, and high mobile workforce penetration.

Europe: Steady adoption driven by strict data protection regulations and increased emphasis on secure enterprise mobility.

Asia-Pacific: Fastest-growing region, supported by rapid digital transformation, rising mobile usage, and increasing security awareness across enterprises.

Latin America & Middle East/Africa: Gradual growth driven by expanding mobile-first business operations and rising cybersecurity initiatives.

Key Segments:
➥ By Deployment Type
On-Premise | Cloud
Cloud deployment dominates due to scalability, lower maintenance costs, and faster updates, while On-Premise remains preferred by highly regulated industries requiring tighter data control.
Market Attractiveness: Cloud - High | On-Premise - Moderate

➥ By Platform
iOS | Android
Android leads due to its larger global user base and higher vulnerability exposure, driving stronger adoption of cybersecurity solutions. iOS grows steadily with increasing enterprise integration and enhanced security needs.
Market Attractiveness: Android - High | iOS - Moderate

➥ By Enterprise Size
Small & Medium-Sized Enterprises (SMEs) | Large Enterprises
Large Enterprises lead the market owing to higher cybersecurity budgets and sophisticated threat prevention requirements. SMEs are growing fast due to rising cyberattacks and affordable cloud-based security tools.
Market Attractiveness: Large Enterprises - High | SMEs - Moderate

➥ By Application
Phishing | Ransomware | Malware
Phishing protection dominates as email-based attacks surge globally. Ransomware security solutions grow rapidly due to increasing high-profile breaches. Malware protection remains fundamental across all user segments.
Market Attractiveness: Phishing - High | Ransomware - High | Malware - Moderate

➥ By End-User
BFSI | Healthcare & Pharmaceuticals | Retail | Public Sector | Others
BFSI leads due to stringent compliance requirements and high-value data. Healthcare & Pharmaceuticals grow rapidly amid rising medical data breaches. Public Sector and Retail adopt solutions to counter increasing attack surfaces.
Market Attractiveness: BFSI - High | Healthcare - High | Public Sector - Moderate | Retail - Moderate

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