United States Diet Soft Drinks Market Outlook 2024-2031: Industry Share, Regional Insights, and Future Opportunities

Market Size and Growth

The Global Diet Soft Drinks Market was valued at USD 5.8 billion in 2022 and is projected to reach approximately USD 9.3 billion by 2030, growing at a CAGR of 6.2% during the forecast period (2024-2031).

Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):- https://www.datamintelligence.com/download-sample/diet-soft-drinks-market?Juli

Recent Industry Developments

✅ In March 2025, PepsiCo announced the acquisition of Poppi, a leading prebiotic and low-calorie soda brand, for nearly US$1.95 billion. The move strengthens PepsiCo's position in the "better-for-you" beverage category and expands its portfolio of functional diet sodas.

✅ In February 2025, Coca-Cola launched a new zero-sugar cola line in the U.S., featuring indulgent flavours such as "Vanilla Cream" and "Caramel Twist," reflecting rising consumer demand for low-calorie yet flavour-rich soft drinks.

✅ In January 2025, Keurig Dr Pepper introduced two new Zero Sugar variants "Strawberries 'N' Cream" and "Cream Soda" targeting younger demographics seeking healthier, nostalgic beverage experiences.

✅ In April 2025, U.S. startups like OLIPOP and Culture Pop Soda expanded nationwide distribution through major retailers such as Walmart and Target, accelerating the shift toward low-calorie, functional sodas with prebiotic benefits.

✅ In June 2025, beverage companies in the U.S. began reformulating diet soda recipes using natural sweeteners like stevia and allulose to address taste perception issues and maintain calorie-free claims under FDA guidance.

Japan: Recent Diet & Functional Soft Drink Developments (2025)

✅ In September 2025, Coca-Cola Japan expanded its Coca-Cola Plus lineup a zero-calorie, fiber-infused functional cola positioning it as a "Tokuho" (Food for Specified Health Uses) beverage that aids fat metabolism.

✅ In July 2025, Suntory Beverage & Food launched its Boss Zero Sugar Cola, blending caffeine and amino acids for a functional, energizing diet drink tailored to office workers and commuters.

✅ In June 2025, Asahi Soft Drinks introduced a new Mitsuya Zero Lemon Sparkling, a naturally flavoured, calorie-free soda formulated with erythritol to appeal to health-conscious consumers.

✅ In May 2025, Kirin Holdings announced plans to enhance its low-calorie functional beverage line, integrating amino acids and plant-based sweeteners to meet Japan's growing demand for wellness-oriented drinks.

✅ In April 2025, Japan's Ministry of Health, Labour and Welfare strengthened guidelines for "functional claim beverages," encouraging manufacturers to label scientifically backed health benefits boosting innovation in low- and zero-sugar sodas.

Buy Now & Unlock 360° Market Intelligence: https://www.datamintelligence.com/buy-now-page?report=diet-soft-drinks-market?Juli

Market Segmentation

➥By Product Type:
Zero Calorie: Fastest-growing category, propelled by sugar-free innovations and clean-label product launches by Coca-Cola, PepsiCo, and Keurig Dr Pepper.
Low Calorie: Steady growth due to reformulations using natural sweeteners such as stevia, sucralose, and allulose to maintain taste and reduce calories.

➥By End Users:
Teenagers: Increasing adoption influenced by celebrity endorsements and appealing flavour innovations. Young Adults: The largest consumer base, driven by fitness trends, functional beverages, and prebiotic-infused sodas. Middle-Aged Adults: Growing preference for diet and zero-sugar alternatives to manage calorie intake and lifestyle diseases.

➥By Distribution Channel:
Supermarkets & Hypermarkets: Continue to dominate due to strong brand visibility and impulse purchases. Specialty Stores: Expanding footprint through premium wellness drink offerings and niche diet soda brands. Online Sales: Fastest-growing channel, supported by direct-to-consumer strategies, subscription models, and digital promotions by emerging brands.

Key Market Players

The Coca-Cola Company
PepsiCo, Inc.
Nestlé S.A.
Unilever plc
Cott Corporation
Polar Beverages, Inc.
Sam's Choice (Walmart, Inc.)
Hamoud Boualem
Buffalo Rock Company
Keurig Dr Pepper, Inc.

Get Customized Report as per your Business Requirements: https://www.datamintelligence.com/customize/diet-soft-drinks-market?Juli

Regional Insights

⇥North America: Leads the global market, supported by product innovation, flavour diversification, and the rising preference for functional, zero-sugar beverages.

⇥Asia-Pacific (Japan Focus): Experiences steady growth driven by government health initiatives and consumer adoption of functional, low-calorie drinks.

⇥Europe: Growth supported by sugar-tax implementation and reformulation of beverages using natural and low-calorie sweeteners.

Conclusion
The global diet soft drinks market is evolving from traditional low-sugar sodas to multifunctional, health-centric beverages. Strategic acquisitions, natural ingredient innovations, and digital retail expansion are expected to redefine market dynamics. As consumer demand for "guilt-free indulgence" rises, brands integrating wellness and flavour innovation will continue to lead growth globally.

📌 Request for 2 Days FREE Trial Access: https://www.datamintelligence.com/reports-subscription

☛ Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.

✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
✅ Quarterly Industry Report Updated
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring

☛ Have a look at our Subscription Dashboard: https://www.youtube.com/watch?v=x5oEiqEqTWg?Juli

Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.