Harunamu Reinforces Its Commitment to Quality Solid Wood Craft

Harunamu, a leader in Japandi and minimalist home furnishings, today announced a renewed and public commitment to the core principles of authentic solid wood craftsmanship. This move directly addresses the growing consumer confusion and dissatisfaction arising from the prevalence of "fast furniture" and misleading "wood-look" materials.

SINGAPORE - [14 Nov 25] - In an era defined by rapid trends and disposable goods, the furniture market has been flooded with "fast furniture"-pieces made from low-grade particleboard and paper-thin laminates that promise style but fail on durability. Harunamu is taking a definitive stand, reinforcing its foundational commitment to "slow furniture": the practice of creating timeless, high-quality pieces built on a foundation of genuine solid wood.

This commitment is not just a marketing slogan; it is a public declaration of the company's entire production philosophy. As consumers become more discerning, demanding both sustainability and long-term value, Harunamu is pulling back the curtain to showcase what true craftsmanship looks like and why it matters more than ever.

"The term 'wood' is used far too loosely today," said a spokesperson for Harunamu. "A consumer might buy a 'wood' desk, only to find it's a hollow-core honeycomb of cardboard wrapped in a paper-thin laminate. That's not furniture; it's a temporary prop. Our commitment is to reinforce the trust that has been broken. We focus on using premium solid woods like Oak, Ash, and Walnut for the most critical parts of a piece-the frame, the legs, the tabletop. It's about honesty in material and creating value that lasts."

The "Fast Furniture" Problem: Why This Commitment Matters

The challenge for the modern consumer is one of transparency. A booming market for home goods has led to sophisticated manufacturing shortcuts designed to simulate quality, not provide it.

This "fast furniture" economy, built on hollow-core construction and low-density particleboard, creates a cycle of waste and dissatisfaction. Consumers are often forced to repurchase the same items every few years as joints loosen and surfaces peel. This not only costs more in the long run but also contributes to growing landfill waste.

Harunamu's reinforced commitment is a direct response to this, built on tangible pillars that define true quality and lasting value.

Pillar 1: A "Solid Wood First" Philosophy

The foundation of all craft is the raw material. Harunamu's "Solid Wood First" commitment means prioritizing premium, solid hardwoods like Oak, Walnut, and Ash for the primary structural and tactile components of its furniture.
This commitment is visible in three key areas:

Structural Integrity: Using solid wood for all frames, legs, and primary supports ensures the piece is stable, robust, and capable of handling decades of use.

Tactile Quality: The main surfaces you see and touch, like tabletops and armrests, are crafted from solid wood, providing the unmistakable touch, weight, and natural character that only real wood can offer.

Intelligent Material Blending: Harunamu's craft is also about smart, durable design. Where appropriate-such as in non-structural drawer bottoms or cabinet back panels-high-grade engineered woods are used for their superior stability and resistance to warping in humid climates. This intelligent combination ensures both durability and longevity, delivering a high-performance product built for the real world.

This honest, "Solid Wood First" philosophy is the difference between a temporary item and true Solid wood furniture.

[https://harunamu.sg/collections/solid-wood-furniture]

This philosophy ensures that the piece you buy has the weight, the feel, and the natural, premium character that consumers expect from a high-quality "forever" piece.

Pillar 2: The Art of Joinery - Built for Generations

A pile of solid wood is not furniture. What turns it into a functional, durable piece is the "craft" itself-specifically, the joinery.

This is where Harunamu's commitment to traditional craftsmanship truly shines. While fast furniture is often held together by staples, glue, and cam-lock screws that loosen over time, Harunamu's pieces employ age-old woodworking techniques where they matter most.

Dovetail Joints: On many high-quality Harunamu dressers and desks, a look at the side of a drawer will often reveal dovetail joinery. This interlocking "pin and tail" design is incredibly strong, resists being pulled apart, and is a hallmark of high-end, bench-made furniture.

Mortise and Tenon: For structural joints, such as where a chair leg meets the seat, the company employs techniques like the mortise and tenon. This method, which involves fitting a projecting "tenon" into a "mortise" hole, creates a powerful, rigid bond that can withstand decades of daily use.

This focus on joinery is the difference between a wooden table that wobbles after six months and one that remains stable and strong for sixty years.

[https://harunamu.sg/collections/solid-wood-tables]

It is a time-consuming, skill-intensive process that is invisible to the casual observer, but it is the secret to furniture that can be passed down through generations.

Pillar 3: Durability by Design - The Finish

Craftsmanship isn't just about construction; it's about preservation. In a high-humidity environment like Singapore's, wood has a natural tendency to expand or contract. Harunamu's commitment extends to a multi-step finishing process designed to protect the wood and ensure its stability.

Each piece is treated with high-quality, low-VOC (Volatile Organic Compound) finishes that are safe for the home. This finish not only brings out the natural depth and beauty of the wood grain but also seals the wood, protecting it from moisture and daily wear.

This meticulous finishing, combined with the structural integrity of the joinery, is especially critical for high-use items like wooden chairs.
[https://harunamu.sg/collections/solid-wood-chairs]

A Harunamu chair is designed so that its solid wood legs and backrest can withstand the micro-movements and stresses of daily life without loosening, squeaking, or failing.

Pillar 4: The Japandi Philosophy - A Commitment to Timelessness
Harunamu's core aesthetic is Japandi, a blend of Japanese minimalism and Scandinavian function. This design choice is, in itself, a commitment to quality.

It Rejects Trends: Japandi is not a "fast fashion" trend. It is a timeless philosophy built on clean lines, natural materials, and an uncluttered, calming presence. By adhering to this, Harunamu ensures its furniture will not look dated in five years.

It Celebrates the Material: The minimalist design is intentionally simple to celebrate the material, not hide it. The beauty of a Harunamu piece is in the natural, flowing grain of the solid wood, which is allowed to be the star.
It Is Functional: This philosophy demands that pieces be as useful as they are beautiful. This translates to intelligent, space-saving designs perfectly suited for modern urban living, from extendable dining tables to consoles with thoughtful storage.

This guiding philosophy means Harunamu is not just making furniture; it is curating a collection of "forever pieces."

What This Means for Consumers: An Actionable Guide to Identifying Quality
Part of Harunamu's reinforced commitment is education. The company believes an informed consumer is the best customer. When shopping for any solid wood furniture, here is what to look for-a guide to spotting the difference between "craft" and "shortcut."

The Grain Test: Look at a wood surface. Do you see a pattern that repeats itself perfectly? If so, you are looking at a repeating laminate or veneer. Real solid wood has a natural, imperfect, and non-repeating grain, often with small, unique knots or color variations.

The Drawer Test: Open a drawer. First, does it glide smoothly? Quality pieces use solid wood runners or high-end metal glides. Second, look at the side of the drawer box. Do you see interlocking dovetail joints, or is it a simple, stapled-and-glued but joint? The dovetail is a mark of superior craft.
The Weight Test: Lift a corner of the piece (if you can). Genuine solid wood is heavy and dense. Pieces made with mixed materials will also feel substantial, but hollow-core furniture is shockingly light. A piece built with a solid oak or walnut frame will feel premium and "all-of-a-piece."

The Back-Panel Test: Look at the back of a bookshelf or cabinet. Is it a raw, unfinished piece of particleboard stapled on? Or is it a neatly-fitted, finished panel (whether high-grade plywood or industrial-grade MDF) that is set into a groove? The latter shows attention to detail and a commitment to sealing the entire piece from humidity.

Ask the Right Questions: Be specific. Do not ask, "Is this wood?" Ask, "What parts are solid wood, and what parts are engineered wood, and why?" A transparent company committed to craft, like Harunamu, will be able to explain their design choices-for example, "The frame and legs are solid oak for strength, and the back panel is an engineered wood for superior stability against warping."

Harunamu's process and products are designed with this transparency in mind. This renewed commitment to quality is a promise that when a customer invests in a Harunamu piece, they are investing in furniture that is built to last.

About Harunamu

Harunamu is a Singapore-based furniture brand dedicated to the principles of Japandi design and authentic craftsmanship. By focusing on a "solid wood first" philosophy and timeless joinery, Harunamu creates high-quality, minimalist furniture designed for modern living. Their curated collections of dining, living, and bedroom furniture are built to last a lifetime, offering a conscious alternative to the "fast furniture" industry.

The company's philosophy is rooted in "slow furniture"-the belief that a home should be filled with pieces that are both beautiful and durable, bringing a sense of calm, nature, and permanence to any space.

Our Address:
MAE Building, 48 MacTaggart Rd, #05-01, Singapore 368088
(By Appointment Only)

Email: admin@harunamu.sg

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This release was published on openPR.