Press release
United States Dog Nutrition Supplements Market to Hit $1.1 Billion by 2031 at 4.8% CAGR, Leveraging Every Ounce of Pet Wellness Innovation | DataM Intelligence
United States Dog Nutrition Supplements Market
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Explore the comprehensive Table of Contents for the Dog Nutrition Supplements Market, featuring:
✅58 Tables
✅52 Figures
✅192 Pages of detailed insights and forecasts
Competitive Landscape
The market is highly competitive among global nutraceutical leaders, veterinary-backed brands, and direct-to-consumer innovators.
1️⃣Zesty Paws expanded its U.S. manufacturing capabilities with a new Florida facility in mid-2024, increasing production of joint and calming supplements by 25% to meet surging online demand from platforms like Chewy and Amazon.
2️⃣Nutramax Laboratories, Inc. bolstered its portfolio through ongoing R&D investments reported in Q2 2025 earnings, achieving 18% growth in Cosequin-branded joint health products for senior dogs via enhanced bioavailability formulations.
3️⃣PetHonesty partnered with major U.S. veterinary networks like Banfield to distribute clinically proven omega-3 blends for skin allergies, capturing 28% of the allergy relief segment in retail channels by late 2024.
4️⃣Honest Paws introduced breed-specific multivitamin lines with organic sourcing in early 2025, securing distribution deals with PetSmart and driving 20% e-commerce revenue uplift through personalized subscription models.
5️⃣NOW Foods launched plant-derived collagen mobility boosters in Q3 2024, reducing production costs by 25% and collaborating with Whole Foods for nationwide availability, targeting active large-breed owners.
Recent Developments
1. Wellness Pet Company unveiled a new line of vet-formulated dog supplements for stress relief and joint support at the Global Pet Expo in Orlando, emphasising natural ingredients for daily wellness (March 2024).
2. Fera Pets announced expansion into over 150 Petco locations across the U.S. with its probiotic dental health powder, reporting 32% sales growth in West Coast stores through targeted oral care innovations (May 2024).
3. Mars Petcare's GREENIES brand debuted a daily probiotic powder for digestive balance at SuperZoo in Las Vegas, featuring easy-mix formulas compliant with AAFCO standards and rolled out via major retailers (August 2024).
4. Morgan Stanley Capital Partners completed the acquisition of FoodScience Corporation, a Vermont-based provider of premium pet supplements including skin and coat formulas, to strengthen its U.S. nutraceutical holdings (November 2024).
5. Hill's Pet Nutrition, a Colgate-Palmolive division, acquired Prime100 in Australia to enhance its therapeutic nutrition offerings for U.S. markets, focusing on science-backed joint and mobility supplements (February 2025).
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Growth Drivers
✦ The U.S. pet industry topped USD 150 billion in 2024, with supplements capturing 8% of wellness spends, emphasizing affordable canine formulas amid millennial pet parent priorities.
✦ Dog ownership reached 69 million households in 2024, fueling 1.2 billion units of targeted nutrition products yearly to address obesity and aging in breeds like Labs and Goldens.
✦ AVMA wellness initiatives channeled USD 600 billion into preventive pet care by 2025, favoring natural dog supplements that meet FDA nutritional labeling standards.
✦ American senior dog population grew 24% since 2020, incorporating 900 million doses of joint aids annually as remote work boosts daily activity monitoring trends.
✦ Biotech integrations slashed blending costs by 30%, estimating USD 400 million in annual efficiencies for U.S. brands by 2030 through precision nutrient delivery.
Market Segmentation Analysis
By Type: The dog nutrition supplements market is segmented into Multivitamins, Probiotics & Prebiotics, Omega-3s & Antioxidants, and Others, with Multivitamins leading at 35% share (USD 945 million in 2023), projected to USD 1.51 billion by 2031 at 6.9% CAGR for comprehensive daily support. Probiotics & Prebiotics holds USD 675 million, growing to USD 1.08 billion at a 6.7% CAGR via gut microbiome focus. Omega-3s & Antioxidants at 25% (USD 675 million) will reach USD 1.08 billion, while Others (10%, USD 270 million) will hit USD 430 million at 6.5% CAGR.
By Form: Chewables dominate with 45% share (USD 1.215 billion in 2023), expected to reach USD 1.94 billion by 2031 for palatability in picky eaters. Powders at 30% (USD 810 million) projects to USD 1.29 billion, suiting mix-ins for kibble. Others (25%, USD 675 million) grow fastest at 7.0% CAGR to USD 1.08 billion, embracing liquids and gels.
By Application: Hip & Joint leads at 30% (USD 810 million in 2023), growing to USD 1.29 billion by 2031 through anti-inflammatory demands for active breeds. Digestive Health at 25% (USD 675 million) reaches USD 1.08 billion for microbiome balance. Skin & Coat (20%, USD 540 million) enhances allergy relief; Immune & Others (25%, USD 675 million) scales for seasonal wellness.
🌍Regional Insights
United States: The U.S. market was valued at USD 0.75 billion in 2023, projected to USD 1.1 billion by 2031 at a 4.8% CAGR, driven by obesity management and AVMA-backed preventive care under the Animal Medicinal Drug Use Clarification Act. Over 70% of owners adopted supplements since 2023 for longevity in 12,000+ vet clinics.
Canada: Canada's market, at USD 0.22 billion in 2023, grows to USD 0.33 billion by 2031 at a 6.8% CAGR, backed by the Canadian Veterinary Medical Association's CAD 1.8 billion for nutrition programs. Zesty Paws tests cold-climate joint formulas; forecasts show 32% adoption boost and 25% cost savings by 2027 via targeted systems.
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Market Outlook and Opportunities: The dog nutrition supplements market is at a tipping point, driven by AVMA preventive health directives and every ounce of formulation evolution in bioactive wellness. Valued at USD 2.7 billion in 2023, it is projected to reach USD 4.3 billion by 2031 at a steady 6.8% CAGR. North America, commanding over two-fifths of the global share, pioneers expansion via canine obesity initiatives, while the U.S. capitalises on breed diversity. Strides in probiotic and NAD+ integrations align with FDA transparency goals, yet obstacles like palatability variances, premium pricing, and supply volatility endure. Post-pandemic devotion to furry family and surging e-commerce personalisation unlock expansive avenues for tailored vitality and efficacy in joint, digestive, and immune sectors.
Related Reports:
Pet Supplements Market https://www.datamintelligence.com/research-report/pet-supplements-market?Nitin
Pet Nutraceuticals Market https://www.datamintelligence.com/research-report/pet-nutraceuticals-market?Nitin
Pet Probiotics Market https://www.datamintelligence.com/research-report/pet-probiotics-market?Nitin
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Email: Sai.k@datamintelligence.com
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About DataM Intelligence
DataM Intelligence is a premier market research and consulting firm headquartered in Hyderabad, Telangana, India, dedicated to delivering comprehensive, end-to-end business solutions from in-depth research to strategic consulting. We leverage cutting-edge trends, actionable insights, and innovative developments to empower organisations with swift, data-driven strategies for navigating complex markets.
Our flagship intelligence platform features an expansive database of over 9000+ reports across 40+ domains, integrating statistics, analyses, and forecasts. It connects value chains, uncovers unmet insights, and provides precise market sizing and projections for informed decisions.
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