Press release
Infant and Kids Probiotics Market to Reach USD 3.5 Million by 2031, Fueled by Rising Awareness of Early Gut Health
Infant and Kids Probiotics
The market is strengthening its position as a key segment within pediatric nutrition, driven by increasing adoption of probiotic drops, fortified formula, chewables and sachets formulated specifically for infants and young children. Product innovation using clinically validated strains, clean-label formulations and allergen-free options is accelerating demand, while pediatricians' recommendations continue to improve market credibility and long-term growth.
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The Infant and Kids Probiotics Market involves dietary supplements containing beneficial bacteria tailored to support digestion, immunity, and overall health in babies and children.
Key Developments
United States
✅ July 2025: A major probiotic company introduced a chewable children's probiotic supplement combining age-specific strains that support both digestive health and immunity.
✅ June 2025: Gerber (Nestlé) expanded its probiotics-enriched baby formula lineup in the U.S., targeting digestive issues like colic while appealing to health-conscious parents.
✅ March 2025: A liquid probiotic formulation for infants under one year was launched, offering carefully measured dosing to support microbiome development and early-life immune function.
Japan
✅ July 2025: Morinaga Milk Industry released a pediatric probiotic gummy formulated with clinically tested bifidobacteria strains to boost immunity and reduce allergy risk among infants and young children.
✅ May 2025: Yakult Honsha partnered with a top pediatric research center to evaluate the long-term benefits of daily probiotic use on gut microbiome diversity in Japanese children.
✅ April 2025: Research from Kyoto University, in collaboration with a supplement manufacturer, focused on developing next-generation probiotics for infants to enhance nutrient absorption and improve gut health.
Key Players:
Culturelle | BioGaia | Gerber | Probiotic America | Renew Life | SmartyPants | Garden of Life | Nordic Naturals | Nature's Way | Jarrow Formulas
Key Highlights
• Culturelle (i-Health, a division of DSM-Firmenich) - Strengthened leadership in the global probiotics category, supported by DSM-Firmenich's USD 13.4 billion revenue in 2024 and expanding clinically validated gut-health formulations.
• BioGaia - Reported SEK 1.32 billion in 2024, driving strong international demand for patented Lactobacillus reuteri probiotic strains across infant and adult health segments.
• Gerber (Nestlé S.A.) - Supported by Nestlé's CHF 93.0 billion in 2024 revenue, expanding probiotic-enriched infant nutrition products across Europe and North America.
• Probiotic America - Known for specialized digestive health supplements, expanding distribution in online and direct-to-consumer channels across the U.S.
• Renew Life (The Clorox Company) - Backed by The Clorox Company's USD 7.4 billion in 2024 revenue, maintaining strong presence in premium gut-health supplements.
• SmartyPants (Owned by Unilever) - Leveraging Unilever's EUR 59.6 billion in 2024 revenue, expanding probiotic and multivitamin sticky targeting family health and immunity.
• Garden of Life (Nestlé Health Science) - Supported by robust growth under Nestlé Health Science, offering clinically backed probiotics across digestive, immunity, and women's health categories.
• Nordic Naturals - A leading provider of omega-3 and probiotic blends, expanding science-driven formulations across Europe and the U.S. retail channels.
• Nature's Way - A prominent brand in natural health supplements, expanding probiotic product lines across immunity and digestive health categories globally.
• Jarrow Formulas - Known for clinically supported probiotic strains, strengthening distribution across major retail and e-commerce platforms.
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Market Drivers & Growth
Growing awareness among parents about gut health, immunity, and overall well-being is driving demand for probiotic supplements for infants and children.
Rising incidence of digestive disorders, allergies, and antibiotic-associated gut imbalance is promoting early-life probiotic use.
Increasing preference for natural, preventive health solutions over conventional medications is supporting market adoption.
Expansion of pediatric nutrition products and fortification of foods with probiotics is boosting market growth.
Innovation in probiotic strains, chewables, drops, and flavored powders designed for infants and kids is enhancing product acceptance.
Industrial Advances & Developments
Introduction of clinically validated strains targeting colic, immunity, digestion, and respiratory health in infants.
Development of heat-stable and microencapsulated probiotic formulations to improve shelf life and potency.
Growing use of synbiotic combinations (probiotics + prebiotics) to enhance absorption and efficacy.
Increasing focus on allergen-free, sugar-free, and clean-label probiotic formats for sensitive age groups.
Expansion of pediatric probiotic offerings by major nutrition and supplement companies through new product lines and partnerships.
Regional Insights
North America: Strong demand driven by heightened parental awareness, premium pediatric nutrition brands, and widespread availability of probiotic supplements.
Europe: Mature market supported by strict quality standards, high pediatric healthcare awareness, and strong product innovation.
Asia-Pacific: Fastest-growing region due to rising birth rates, expanding middle class, and increased focus on child nutrition in China, India, and Southeast Asia.
Latin America: Moderate growth supported by improving healthcare access and rising interest in natural pediatric wellness products.
Middle East & Africa: Growing adoption driven by increasing infant health awareness and expansion of international supplement brands.
Key Segments:
➥ By Form
Liquid | Powder | Chewable | Others
Liquid forms dominate due to easy consumption for infants, while Powder and Chewables grow with parental preference for flexible and kid-friendly formats.
Market Attractiveness: Liquid - High | Powder - Moderate | Chewable - Moderate
➥ By Application
Immune Health | Digestive Health | General Wellness | Others
Immune and Digestive Health remain the largest application areas as parents prioritize daily protection and gut support for children.
Market Attractiveness: Immune - High | Digestive - High | Wellness - Moderate
➥ By End-User
Infants | Toddlers | Early Childhood | Others
Infants lead usage due to strong demand for early-life nutrition support, while Toddlers and Early Childhood segments expand with growing supplement adoption.
Market Attractiveness: Infants - High | Toddlers - Moderate | Early Childhood - Moderate
➥ By Distribution Channel
Online | Offline
Offline retail-including pharmacies and baby stores-dominates for trust and accessibility, while Online grows rapidly due to convenience and wider product availability.
Market Attractiveness: Offline - High | Online - High (fast growth)
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