United States Decorative Coatings Market | Expanding Applications & Rapid Industry Growth - Axalta Coating Systems., Kansai Paint Co. Ltd., Asian Paints Ltd

WILMINGTON, DE, UNITED STATES: According to DataM Intelligence, the United States Decorative Coatings Market was a major contributor in the North American decorative coatings market; U.S. revenue of US$ 15.3 B in 2022.

According to DataM Intelligence Japan Decorative Coatings Market size in 2024: (4.43 B) is Projected size in 2030: US$ ( 6.21 B) with CAGR 5.8% (2025-2030)

United States: Recent Industry Developments
✅ October 2025: Sherwin-Williams introduced innovative eco-friendly decorative coatings with improved durability and weather resistance.
✅ September 2025: PPG Industries expanded its portfolio with UV-resistant coatings for residential and commercial applications.
✅ August 2025: Rising demand for antimicrobial decorative coatings spurred R&D investments in advanced formulations.

Japan: Recent Industry Developments
✅ October 2025: Kansai Paint launched sustainable decorative coatings integrating nanotechnology for enhanced finish and longevity.
✅ September 2025: Nippon Paint expanded its eco-conscious product lines targeting urban housing and commercial interiors.
✅ August 2025: Collaborative efforts focused on biodegradable decorative coatings supporting Japan's green building initiatives.

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Recent M&A Activity

AkzoNobel completed its acquisition of Sherwin-Williams' decorative paint business in China, consolidating its presence and strengthening its high-end market position with annual sales around €100 million and 300 employees integrated from Sherwin-Williams.​

Beijing New Building Paints acquired a 51% stake in Tianjin Beacon Coatings Industry Development, aiming for full ownership to expand its decorative coatings portfolio for the Chinese market.

Top Industry Players:

✅ The Sherwin‐Williams Co.
- One of the top global decorative-coatings players, Sherwin‐Williams contributes significantly to the consolidated ~50% market share held by the leading firms.

✅ AkzoNobel
- A major European coatings company, AkzoNobel is consistently listed among the top global decorative coatings producers.

✅ PPG Industries
- PPG is a top player and one of the "big 6" globally, contributing to nearly half of the decorative paints & coatings market.

✅ RPM International Inc.
- RPM is recognized among the key decorative coatings players, especially in specialty and architectural coatings.

✅ Nippon Paint Holdings Co.
- Nippon Paint is a significant Asian player in decorative coatings and is named among the key leaders in global market‐share reports.

✅ Axalta Coating Systems
- Axalta is present in the decorative space, and it's listed among the major companies in market‐size and forecast reports.

✅ Kansai Paint Co. Ltd.
- Kansai Paint is named as one of the world's top decorative coatings companies, contributing to the concentrated market.

✅ Asian Paints Ltd.
- A leading decorative paint firm in Asia, and among the global top‐10 decorative coatings companies - part of the ~50% market share bloc.

✅ BASF SE
- BASF is a major global chemical company with a decorative coatings business, featured among the key players in global market reports.

✅ Masco Corporation
- Masco (which owns paint brands) is also noted in decorative coatings market analyses, though with a smaller share compared to the top MNCs.

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Key Segments:

By Resin: (Alkyds, Acrylics, Polyurethanes, Others)

By Usage Type: (Exterior, Interior)

By Application: (Metal, Wood, Concrete, Others)

By Solvent Type: (Water-based, Solvent-based)

Regional Analysis for Market:

✅ North America - 25%

✅ Europe - 28%

✅ Asia-Pacific - 40% (largest and fastest-growing region)

Remaining regions (Latin America, Middle East & Africa) make up the rest.

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Product Launches and Innovations

AkzoNobel introduced a new thermal insulation decorative coating system in China combining radiative cooling and thermal radiation barrier technology for energy-efficient buildings.​

Kapci Coatings launched water-based decorative products under its Earth Friendly initiative focusing on quick-dry formulas and sustainable applications.​

PPG showcased innovations focusing on productivity improvement and environmentally friendly formulations at its Coatings Innovation Center, highlighting sustainable chemistry and process applications

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