United States Packaging Wrap Market Growth Projected at 3.9% CAGR, Boosted by E-commerce and Key Players Berry Global, Amcor.

The global packaging wrap market reached US$10.6 billion in 2023, rising to US$11.0 billion in 2024 and is expected to reach US$14.4 billion by 2031, growing at a CAGR of 3.9% from 2025 to 2031., according to DataM Intelligence.

United States: Recent Industry Developments

✅ In October 2025, Sigma Plastics Group expanded its stretch film production capacity by 20% across U.S. facilities, enhancing supply for e-commerce logistics amid rising online retail demands.

✅ In September 2025, Berry Global Inc. launched a new line of recyclable cling wrap for food packaging, certified for post-consumer recycled content to meet EPA sustainability guidelines.

✅ In August 2025, Sealed Air Corporation introduced antimicrobial shrink films for pharmaceutical exports, reducing contamination risks by 30% through innovative polymer additives.

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Japan: Recent Industry Developments

✅ In October 2025, Toray Plastics (America), Inc. partnered with Japanese firms to adopt bio-based polyethylene wraps, boosting yield efficiency by 15% for electronics packaging.

✅ In September 2025, UFLEX Ltd. collaborated with Tokyo-based retailers to develop compostable stretch films for fresh produce, targeting zero-waste supermarket initiatives.

✅ In August 2025, Japan's Ministry of Economy, Trade and Industry subsidized nanotechnology-infused packaging wraps for 10,000 tons of annual production to enhance food shelf life.

Asia-Pacific: Recent Industry Developments

✅ In October 2025, Dow Inc. opened a dedicated facility in Malaysia for bio-PE stretch wraps, supplying B2B clients in food and beverage sectors with low-carbon alternatives.

✅ In September 2025, China's packaging giants imported record 500,000 MT of sustainable shrink films from India, driven by e-commerce boom during Singles' Day promotions.

✅ In August 2025, India's Manohar Packaging launched smart wrap solutions with QR codes for traceability in logistics, blending traditional films with IoT for retail applications.

Market Trends & Drivers
The Global Packaging Wrap Market is thriving due to surging demand for sustainable, eco-friendly materials in e-commerce and food sectors, expanding applications in protective logistics, pharmaceuticals, and retail, and rising awareness around waste reduction and recyclability. Key trends include innovation in bio-based and active packaging (e.g., antimicrobial coatings, nanotechnology), growth in compostable and post-consumer recycled formats (shrink films, stretch wraps), and increasing adoption in smart solutions (traceable, extended shelf-life wraps). The rise of online retail, premiumization in emerging markets, and regulatory pushes for circular economy practices (recyclable polymers, reduced virgin plastic) are significantly accelerating market expansion amid shifting consumer preferences for convenient, green, and durable packaging.

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Competitive Landscape

The market is highly consolidated among North American, European, and Asia-Pacific producers, with intense competition in sustainability, material innovation, and supply chain efficiency.

» Berry Global Inc. dominates North America with innovative recyclable films and vertically integrated production for food and retail applications.

» Dow Inc. leads in bio-based solutions, supplying high-performance polyethylene wraps for global e-commerce and logistics.

» Amcor plc excels in comprehensive flexible packaging, focusing on pharmaceuticals and consumer goods with barrier technology.

» Sealed Air Corporation specializes in protective shrink and stretch films, partnering with retailers for antimicrobial variants.

» Sigma Plastics Group drives U.S. growth with expanded manufacturing for stretch wraps in transportation sectors.

» Intertape Polymer Group innovates in polymer-based wraps for industrial and food packaging, emphasizing durability.

» Knoll Packaging targets B2B logistics with customized aluminum foil and paperboard wraps for secure shipping.

» Bemis Company, Inc. strengthens European presence with flexible film innovations for bakery and confectionery.

» UFLEX Ltd. pioneers compostable options in Asia-Pacific for fresh produce and export-grade applications.

» Toray Plastics (America), Inc. focuses on nanotechnology-enhanced wraps for electronics and high-value goods.

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Segmentation

☛ By Material
The packaging wrap market is segmented into Plastic Film, Paper & Paperboard, Aluminum Foil, and Others. Plastic Film leads due to its flexibility, durability, and cost efficiency across stretch and shrink applications. Paper & Paperboard is rapidly gaining momentum as brands shift toward sustainable and biodegradable packaging solutions.

☛ By Product
Key product types include Stretch Films, Shrink Films, and Others. Stretch Films dominate global usage owing to their strong load stability, high tensile strength, and suitability for pallet wrapping in logistics. Shrink Films continue to grow in demand for retail-ready packaging, offering enhanced visibility and product protection.

☛ By End-User
Major end users are Food and Beverages, Pharmaceuticals & Healthcare, Logistics & Transportation, Retail & Consumer Goods, and Others. Logistics & Transportation leads due to the rise of e-commerce and the need for secure, damage-free shipping. The Food and Beverages segment is also expanding with increased adoption of functional wraps that improve shelf life and maintain product freshness.

Regional Analysis

» North America leads the global packaging wrap market, with the U.S. as the largest consumer driven by booming e-commerce operations and strict recycling standards. Growing production capacities strengthen regional supply for logistics and retail sectors.

» Europe shows strong demand supported by sustainability regulations and advancements in biodegradable and compostable materials. Germany, the UK, and France remain major markets adopting eco-friendly wraps in food, pharmaceutical, and consumer goods packaging.

» South America is emerging as a growing market, driven by rising imports of protective packaging for consumer goods and expanding retail infrastructure. Brazil leads the region's adoption of flexible and cost-efficient wrap solutions.

» Asia Pacific is set for rapid expansion, fueled by urbanization, rising disposable incomes, and the explosive growth of e-commerce. India and China dominate with increasing investments in sustainable films and high-volume logistics packaging.

» The Middle East and Africa present significant potential, supported by supply chain diversification and the need for durable wraps in transportation and industrial applications. Growing trade activities are further boosting regional demand.

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