Press release
Japan Beard Oil Market Booms as Organic Grooming Demand Surges | DataM Intelligence Forecast 2032.
Beard Oil Market | DataM Intelligence
he growth is fueled by rising male grooming awareness, premiumization in personal care, influence of beard-care trends among Japanese millennials, and the increasing penetration of organic grooming oils infused with argan, jojoba, and tea-tree extracts.
With the shift toward natural formulations, sulphate-free and silicone-free grooming products, and the rapid adoption of e-commerce channels, beard oil consumption in Japan is witnessing unprecedented scale. Additionally, strong brand activity from domestic manufacturers and K-beauty/J-beauty grooming formats is accelerating the market's evolution.
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Growth Drivers
The number of male grooming product users in Japan surpassed 38 million in 2024, with beard-related grooming accounting for 12%-expected to reach 22% by 2032.
Premium men's grooming brands in Japan registered USD 1.1 billion in sales during 2024, of which beard-care oils represented USD 68 million, driven by organic and dermatologically tested products.
Japan imported over 1,500 metric tons of natural plant oils (argan, almond, jojoba) in 2024 for cosmetic formulations, supporting beard oil production.
E-commerce platforms such as Rakuten, Amazon Japan, and Yahoo Shopping saw a 41% YoY surge in beard oil sales in 2024.
Beard-grooming salon chains expanded by 18% in 2023-2024, boosting demand for professional-grade beard oils used for styling and nourishment.
Browse in-depth TOC on "Japan Beard Oil Market"
58 - Tables
62 - Figures
168 - Pages
Market Segmentation Analysis
By Type
The Japan beard oil market is segmented into Conventional and Organic/Natural beard oils.
Organic/Natural Oils - 62% share
Valued at USD 44 million in 2024, expected to reach USD 168 million by 2032, growing at a 17.8% CAGR, driven by chemical-free grooming trends.
Conventional Oils - 38% share
Worth USD 28 million in 2024, projected to reach USD 80 million by 2032 at a 14% CAGR, supported by mass-market demand and competitive pricing.
By Distribution Channel
E-Commerce - 48% share (USD 34 million in 2024)
Expected to hit USD 132 million by 2032 due to influencer-driven purchases and subscription grooming kits.
Specialty Stores - 32% (USD 23 million)
Strong presence in urban centers like Tokyo, Osaka, Yokohama.
Supermarkets/Hypermarkets - 15%
Growing adoption of premium SKUs in Aeon, Don Quijote, Ito Yokado.
Barber Shops/Salons - 5%
Increasing use of argan and sandalwood-infused oils in professional grooming.
By Ingredient
Argan Oil - Leading with 40% share
Jojoba Oil - 22%
Coconut Oil - 18%
Sweet Almond Oil - 12%
Others (grape seed, tea tree, vitamin E) - 8%
By Application
Softening & Nourishment - 45% share
Beard Growth Enhancement - 35%
Styling & Shine - 20%
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Regional Insights (Japan)
The Japan Beard Oil Market was valued at USD 72 million in 2024 and is projected to reach USD 248 million by 2032, at a 16.5% CAGR.
Key Factors Influencing Growth:
Increase in professional men's grooming salons across Tokyo, Osaka, Yokohama, Sapporo, and Fukuoka.
Japan's cosmetic safety regulations (under PMD Act) driving demand for premium, certified beard oils.
Domestic brands like Shiseido Men, Gatsby, BULK HOMME introducing natural grooming formulations.
K-beauty influence and Asian beard-grooming aesthetics accelerating adoption among men aged 18-45.
Competitive Landscape
According to DataM Intelligence, the Japan Beard Oil Market is moderately fragmented, with global and domestic brands competing through ingredient innovation, scent profiles, and targeted marketing for men's grooming.
Key Players
BULK HOMME - Leading Japanese men's grooming brand offering premium beard-care oils.
Shiseido Men - Expanding into natural, skin-friendly beard oils for sensitive skin types.
GATSBY (Mandom Corp.) - Strong presence in mass-market grooming oils and styling products.
Beard Tokyo - Popular Japanese brand known for beard-growth and nourishing formulations.
Uevo - Offers salon-grade grooming oils used widely in professional barber shops.
Key Highlights
BULK HOMME introduced a multi-functional beard oil with hyaluronic infusion in early 2024.
Shiseido Men launched a 100% natural, lightweight beard oil targeting dry-skin users.
Beard Tokyo reported a 60% jump in online subscriptions for grooming kits.
Mandom Corp. (GATSBY) expanded its premium grooming line with sandalwood and citrus variants.
L'Oréal Men Expert recorded 22% YoY growth in Japan's men's grooming oil segment.
Recent Developments
2025 (Jan): Shiseido Men introduced a plant-based beard serum designed for sensitive Japanese skin.
2024 (Dec): BULK HOMME launched a refillable beard oil line to support Japan's sustainability initiatives.
2024 (Nov): Mandom Corporation partnered with 20+ salon chains to distribute professional-grade beard oils.
2024 (Aug): Beard Tokyo introduced beard oils with Japanese yuzu essential oil, enhancing domestic ingredient sourcing.
2024 (May): International brand Seven Potions expanded retail presence in Japanese e-commerce channels.
Market Outlook & Opportunities
The Japan Beard Oil Market is positioned for strong growth due to evolving grooming norms, rising disposable income, and high demand for natural cosmetic solutions.
Key Forecast Indicators
Organic beard oils to contribute over 68% of revenue by 2032.
E-commerce sales to surpass USD 130 million by 2032.
Tokyo and Osaka to drive over 55% of total market consumption.
Beard-growth oils (biotin-infused) to record the fastest CAGR at 18.9%.
Japan's aging population adopting beard-care products due to dryness and hair-thinning concerns.
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Conclusion
The Japan Beard Oil Market is experiencing significant growth driven by rising male grooming consciousness, the shift toward natural ingredients, and strong e-commerce adoption. Expanding from USD 72 million in 2024 to USD 248 million by 2032 at a 16.5% CAGR, the market is transforming into one of Asia's most dynamic men's grooming categories.
Domestic players like Shiseido Men, BULK HOMME, and GATSBY, alongside global brands, are fueling innovation through natural formulations, scalp-safe oils, and grooming solutions tailored to Japanese consumers. With evolving lifestyle trends and the influence of K-beauty/J-beauty grooming cultures, beard oil demand in Japan is set for sustained acceleration through 2032.
Related Reports
Men's Grooming Products Market Size Outlook 2025-2032
Organic Hair Oil Market Forecast - DataM Intelligence
Japan Men's Skincare Market Share & Growth Analysis
Asia-Pacific Beard Care Market Trends 2024-2032
Premium Grooming Oil Market - Global Insights
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DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
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