Grapes Market Size to Reach USD 135.0 Billion by 2030 | Growth Driven by Premium Varieties, Functional Ingredients, and Expanding Cold-Chain Infrastructure

Introduction: Expanding Global Demand for Fresh and Processed Grapes

According to the latest grapes market analysis by Mordor Intelligence, the global grapes market size is projected to grow from USD 104.0 billion in 2025 to USD 135.0 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.36% during the forecast period. This steady expansion is primarily fueled by the rising consumption of premium seedless grape varieties, growing adoption of organic and sustainable farming practices, and robust development in cold-chain logistics across emerging economies.

Consumer preferences are shifting toward fresh, high-quality, and nutrient-dense fruits, while processed grape products such as raisins, wines, juices, and nutraceuticals are witnessing rising popularity. Moreover, the integration of smart viticulture technologies, climate-resilient grape varieties, and efficient post-harvest management systems is transforming global grape production into a more sustainable and profitable sector.

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Key Trends Influencing the Global Grapes Market

1. Premiumization of Table-Grape Varieties

A major trend reshaping the grapes industry is the premiumization of table grapes. Global consumers increasingly prefer seedless, crisp, and flavorful varieties that offer superior sweetness, texture, and visual appeal. Retailers and exporters are emphasizing high-value proprietary cultivars, enhanced by advanced packaging solutions such as modified-atmosphere containers and tamper-evident punnets. These innovations extend shelf life, reduce waste, and drive higher price realization, particularly across supermarkets and e-commerce channels in developed and emerging economies.

2. Rising Popularity of Functional Grape-Based Nutraceuticals

The health and wellness trend has spurred demand for grape-derived nutraceuticals rich in polyphenols, antioxidants, and resveratrol. Grape extracts are increasingly incorporated into dietary supplements, functional beverages, and skincare formulations. This convergence of food, health, and cosmetics industries is expanding the market's value chain. Producers are investing in eco-friendly extraction technologies to preserve nutrient integrity, ensuring high-quality, clean-label ingredients that appeal to health-conscious consumers worldwide.

3. Strengthening Cold-Chain Infrastructure Boosts Global Trade

The expansion of cold-chain networks is transforming grape export dynamics, particularly in the Asia-Pacific, Latin America, and Africa. New investments in pre-cooling units, reefer transport, and temperature-controlled warehouses are enabling producers to reach distant markets while maintaining product freshness. For instance, exporters from Chile, South Africa, and Egypt now ship premium-grade grapes to European and Middle Eastern markets with reduced spoilage and improved quality. This infrastructure modernization supports efficient trade flows and enhances competitiveness for developing regions in the global grapes market.

4. Growth of Organic and Sustainable Grape Farming

The demand for organic grapes continues to surge as consumers increasingly prioritize pesticide-free, environmentally responsible products. Vineyards across Europe, India, and Australia are adopting organic fertilizers, biological pest management, and regenerative agriculture practices to meet certification standards. The financial benefits of organic certification, such as premium pricing and access to sustainability-linked financing, further incentivize farmers. Retail chains and wine producers are also expanding partnerships with certified growers to meet sustainability targets.

Grapes Market Segmentation: By Geography

By Geography

(Production Analysis - Volume | Consumption Analysis - Volume & Value | Import & Export Analysis - Volume & Value | Price Trend Analysis)

North America

- United States
- Canada
- Mexico

Europe

- Germany
- France
- Italy
- United Kingdom

Asia-Pacific

- China
- India
- Japan
- Australia

South America

- Brazil
- Argentina
- Chile
- Peru

Middle East

- Turkey
- Saudi Arabia

Africa

- South Africa
- Egypt

This segmentation highlights the diversified consumption base and regional strengths that collectively reinforce the grapes market's global growth trajectory.

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Conclusion: Positive Outlook for the Global Grapes Market

The global grapes market outlook remains strong, supported by health-driven consumer demand, the rise of premium varieties, and expanding cold-chain capabilities. As organic production and sustainable vineyard management gain traction, both fresh and processed grape segments will continue to thrive through 2030.

Countries investing in research, export standards, and infrastructure modernization are expected to maintain a competitive advantage. The alignment of agriculture with food processing and wellness industries ensures a promising future for the grapes market, where innovation, collaboration, and sustainability will define the next decade of growth.

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