Saudi Arabia Beauty and Personal Care Market Size to Reach USD 6.4 Billion by 2033 | With a 3.7% CAGR

Saudi Arabia Beauty and Personal Care Market Overview

Market Size in 2024: USD 4.6 Billion

Market Size in 2033: USD 6.4 Billion

Market Growth Rate 2025-2033: 3.7%

According to IMARC Group's latest research publication, "Saudi Arabia Beauty and Personal Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia beauty and personal care market size was valued at USD 4.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Beauty and Personal Care Market

● Hyper-Personalized Product Recommendations and Virtual Try-On: AI-powered beauty platforms are revolutionizing the consumer shopping experience by analyzing individual skin types, tone, concerns, and preferences to deliver customized product recommendations, while augmented reality technology enables virtual makeup trials and skin analysis, reducing product returns and increasing customer satisfaction across Saudi Arabia's rapidly expanding e-commerce channels that now account for nearly half of total beauty sales.

● Smart Inventory Management and Demand Forecasting: AI-driven analytics systems are transforming retail operations by predicting consumer purchasing patterns, optimizing stock levels across multiple distribution channels including specialist retailers, hypermarkets, and online platforms, and minimizing waste of time-sensitive beauty products, supporting both international brands and emerging Saudi beauty companies in efficiently serving the Kingdom's diverse regional markets from Riyadh to Jeddah.

● Intelligent Skincare Diagnostics and Formulation Optimization: AI algorithms integrated with smartphone cameras and IoT-enabled devices are enabling real-time skin condition analysis, detecting concerns such as dehydration, aging signs, and pigmentation issues exacerbated by Saudi Arabia's harsh desert climate, while machine learning systems help cosmetic manufacturers develop targeted formulations that address specific needs of Middle Eastern skin types and local climate conditions.

● Automated Customer Service and Beauty Consultation Chatbots: AI-powered conversational systems are providing round-the-clock personalized beauty advice, answering product queries in Arabic and English, guiding customers through skincare routines, and recommending complementary products based on purchase history and preferences, enhancing the shopping experience for Saudi Arabia's predominantly young, digitally-native population where social media users constitute over 94% of the total population.

● Predictive Trend Analysis and Influencer Marketing Optimization: AI tools are analyzing millions of social media posts, Instagram stories, TikTok videos, and beauty tutorials to identify emerging trends, predict viral products, and optimize influencer partnerships, enabling both premium international brands like L'Oréal and Estée Lauder and local Saudi beauty companies to stay ahead of rapidly evolving consumer preferences while supporting Vision 2030's goals of fostering innovation and entrepreneurship in the Kingdom's thriving beauty ecosystem.

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How Vision 2030 is Transforming Saudi Arabia Beauty and Personal Care Industry

Saudi Arabia's Vision 2030 is transforming the beauty and personal care industry by expanding the consumer base, boosting local brands, and accelerating digital growth. Rising female workforce participation is increasing demand for premium cosmetics and skincare products, while strong support for entrepreneurship has enabled homegrown brands like Moonglaze and Asteri to flourish. Investments in digital infrastructure have fueled rapid e-commerce growth, highlighted by platforms like Nice One Beauty achieving unicorn status. Tourism megaprojects such as NEOM and The Red Sea Project are driving demand for halal, premium, and luxury beauty offerings. Regulatory improvements by the SFDA have streamlined product approvals, encouraging global and local companies to invest in domestic manufacturing. Overall, Vision 2030 is shifting the Kingdom from a consumption-focused beauty market to an innovation-driven hub with growing exports and a thriving ecosystem of brands, creators, and entrepreneurs.

Saudi Arabia Beauty and Personal Care Market Trends & Drivers:

Saudi Arabia's beauty and personal care market is experiencing robust growth driven by the Kingdom's predominantly young population, with over 60% of consumers under age 30 who are highly connected to social media platforms including Instagram, TikTok, and Snapchat, where beauty-focused content generates billions of views and shapes purchasing decisions. The market is propelled by rising disposable incomes resulting from Vision 2030's economic diversification initiatives, with the middle and upper-middle classes increasingly investing in premium, luxury, and niche beauty brands that offer organic, natural, and halal-certified formulations aligned with Islamic values and environmental consciousness. Internet penetration reaching 99% and social media usage accounting for 94.3% of the population creates unprecedented opportunities for beauty brands to engage directly with consumers through digital marketing, influencer collaborations, and social commerce, bypassing traditional retail distribution channels.

The expansion of women's participation in the workforce and public life is significantly boosting demand for professional grooming products, color cosmetics, and skincare solutions as changing cultural norms and beauty standards encourage self-expression and personal care routines among both women and increasingly men. The rapid growth of e-commerce platforms and online retail channels driven by convenience, wider product selection, competitive pricing, and seamless digital payment systems is transforming the retail landscape, with online sales projected to contribute nearly half of total beauty revenues. The male grooming segment is emerging as a high-growth category as Saudi men embrace specialized skincare, beard care, haircare, and fragrances, supported by changing attitudes toward personal appearance and wellness that align with global grooming trends while respecting cultural traditions and preferences unique to the Kingdom's diverse consumer base.

Saudi Arabia Beauty and Personal Care Market Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

● Personal Care
● Cosmetics and Make-Up

Category Insights:

● Premium Products
● Mass Products

Distribution Channel Insights:

● Specialist Retailers
● Hypermarkets/Supermarkets
● Online Retailing
● Others

Breakup by Region:

● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Recent News and Developments in Saudi Arabia Beauty and Personal Care Market

● January 2025: Nice One Beauty Digital Marketing Company successfully completed its initial public offering on the Saudi Exchange (Tadawul) Main Market, with shares surging on debut following overwhelming investor demand, marking a significant milestone as Saudi Arabia's first beauty e-commerce platform to achieve public listing and demonstrating strong market confidence in the Kingdom's digital beauty retail sector.

● March 2025: Major international beauty brands accelerated their expansion strategies across Saudi Arabia's key cities including Riyadh, Jeddah, and Dammam, establishing flagship boutiques, specialty concept stores, and experiential retail spaces in premium shopping destinations to capture the Kingdom's affluent consumer base and capitalize on increasing demand for luxury cosmetics and personalized beauty services.

● April 2025: Beautyworld Saudi Arabia, the Kingdom's largest international trade fair for beauty, cosmetics, spa, and wellness industries, attracted hundreds of exhibitors from multiple countries and thousands of trade visitors at the Riyadh International Convention and Exhibition Center, showcasing the latest innovations in skincare, makeup, haircare, and sustainable beauty solutions while facilitating partnerships between Saudi distributors and global beauty manufacturers.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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