Japan's low-calorie food market is to reach USD 23 billion by 2030- Fueled by Rising Health Awareness and Innovation in Natural Sweeteners | DataM Intelligence 2025

Leander, Texas and TOKYO, Japan - The Japan's low-calorie food market was valued at USD 15 billion in 2022 and is expected to grow to USD 23 billion by 2030 at a CAGR of 6.0%.

The market is driven by rising health awareness, an aging population, increasing lifestyle diseases, demand for convenient healthy foods, and strong product innovation supported by government nutrition initiatives.

Download Free sample report:- https://www.datamintelligence.com/download-sample/low-calorie-food-market?pratik

Industry Latest News 2025:

✅ AI drives product innovation, enabling rapid adjustments to health trends and consumer taste preferences for low-calorie food products.​

✅ Leading firms use AI for market analytics, boosting innovation pace and consumer targeting in Japan's competitive sector.​

✅ AI-powered compliance solutions track regulatory changes, helping Japanese brands quickly adapt labels and ingredient disclosures.​

✅ Q1 2025: New low-calorie sandwiches launched, featuring whole-grain breads and lean protein options by major chains.​

✅ Q3 2025: Delivery networks expand, pairing with more low-calorie food outlets for wider consumer reach.​

✅ Health-conscious youth drive demand for transparent, customized, and innovative low-calorie product lines.

Recent Mergers & Acquisitions

November 2025: Moderate mergers and acquisitions occurred among food and beverage companies acquiring specialized natural and low-calorie sweetener technology firms, expanding product portfolios in response to growing health demands.​

2025: Focused acquisitions in companies innovating in plant-based proteins and natural ingredient sectors, strengthening market presence in functional low-calorie products.​

Early 2025: Food tech startups focusing on AI-driven product formulation attracted investment and acquisition interest from established Japanese and multinational firms

Market Segmentation Analysis

By Type

-Stevia leads with 35% market share (USD 550 million in 2024), driven by natural, zero-calorie sweetening and regulatory approvals.

-Sucralose holds 25% (USD 393 million), popular for its heat stability and use in beverages and baked goods.

-Aspartame accounts for 20% (USD 315 million), favored in low-calorie drinks and pharmaceuticals.

-Saccharin and Cyclamate share the remaining 20% (USD 314 million), primarily in pharmaceuticals and niche applications.

By Application

-Food & Beverages dominates with 60% share (USD 942 million in 2024), including bakery, dairy, confectionery, and beverages, expected to grow at 7.2% CAGR.

-Healthcare (nutraceuticals, diabetic foods) accounts for 25% (USD 393 million), expanding rapidly due to rising health awareness.

-Others (cosmetics, personal care) hold 15% (USD 235 million), driven by clean-label trends and natural formulations.

"Secure your 30% year-end discount - get this report before the offer expires."
:https://www.datamintelligence.com/buy-now-page?report=low-calorie-food-market?pratik ((Purchase 2 or more Repots and get 50% Discount)

The japan low calorie food market report would provide approximately
53 tables,
54 figures,
195 Pages.

Growth Drivers:-

Rising health awareness and concerns over obesity and diabetes drive demand for natural and reduced-calorie foods.

Increased use of AI for product innovation and personalized nutrition supports market growth.

Government health campaigns and nutrition education programs promote low-calorie diets.

Consumer preference for transparency, clean-label, and functional ingredients fuels product development.

The market benefits from advances in sugar and fat reduction technologies and plant-based ingredients.

Younger, health-conscious demographics are major growth contributors in Japan.

Regional Insights:-

Japan

Government health initiatives and strong R&D investments fuel growth.
AI-powered consumer analytics help tailor products to evolving preferences.
Market leadership in Asia-Pacific, benefitting from robust manufacturing and innovation infrastructure.

Emphasis on natural ingredients and functional foods driven by rising diabetes and elderly population concerns.

Get Customization in the report as per your requirements:https://www.datamintelligence.com/customize/low-calorie-food-market?pratik

Key Players:

Ajinomoto Co. Inc. | Meiji Holdings Co., Ltd. | Morinaga & Co., Ltd. | Otsuka Holdings Co., Ltd. | Danone S.A. | Calbee, Inc. | Ezaki Glico Co Ltd. | PepsiCo Inc. | Beneo Group | Ingredion Incorporated

Key Highlights

-Ajinomoto Co. Inc. holds approximately 22% market share, leading innovations in reduced-calorie sweeteners and savory flavor enhancers tailored for Japanese tastes.

-Meiji Holdings Co., Ltd. has about 18% market share, known for nutritionally balanced dairy and snack products with strong consumer loyalty.

-Morinaga & Co., Ltd. commands around 15% market share, focusing on functional low-calorie snacks and dairy alternatives.

-Otsuka Holdings Co. holds an estimated 12% market share, emphasizing functional beverages and health supplements targeting weight management.

Key development :-

Growth is driven by increasing demand for portion-controlled, minimally processed snacks and functional/probiotic-enriched foods.

Government nutrition education programs and a shift toward sugar alternatives like stevia and monk fruit further boost the market.

AI-powered consumer data analytics and smart packaging innovations enhance product targeting and consumer engagement.

The market size for low-calorie sweeteners reached USD 1.57 billion in 2024, aiming to hit USD 3.23 billion by 2033 with a 7.5% CAGR.

Rising health consciousness, obesity concerns, plant-based ingredients adoption, and sugar/fat reduction technology advances are key market drivers.

Request for 2 Days FREE Trial Access:

https://www.datamintelligence.com/reports-subscription?pratik

✅ Competitive Landscape

✅ Technology Roadmap Analysis

✅ Sustainability Impact Analysis

✅ KOL / Stakeholder Insights

✅ Consumer Behavior & Demand Analysis

✅ Import-Export Data Monitoring

✅ Live Market & Pricing Trends

Have a look at our Subscription Dashboard:

https://www.youtube.com/watch?v=x5oEiqEqTWg

Contact Us -

Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About DataM Intelligence

DataM Intelligence is a renowned provider of market research, delivering deep insights

through pricing analysis, market share breakdowns, and competitive intelligence. The

company specializes in strategic reports that guide businesses in high-growth sectors such

as nutraceuticals and AI-driven health innovations.

To find out more, visit https://www.datamintelligence.com/ or follow us on Twitter,

LinkedIn and Facebook.

This release was published on openPR.