South Korea Animal Supplement Market Expected to Reach US$ 282.58 Million by 2027, Growing at a CAGR of 9.16%, Fueled by Rising Pet Ownership and Expanding Animal Care Industry | DataM Intelligence

The South Korea Animal Supplement Market reached approximately US$ 200.56 million in 2023 and is expected to grow to around US$ 282.58 million by 2027, at a CAGR of 9.16% during the forecast period 2024-2027.

This growth is driven by rising pet ownership, increasing pet healthcare awareness, and demand for natural and functional supplements to improve animal nutrition and wellness. Expanding e-commerce channels and veterinary recommendations are further supporting market growth, with dogs being the largest segment and digestive health supplements among the most popular product types. The market benefits from increasing adoption of premium pet food and supplements across urban regions in South Korea.

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South Korea: Key Industry Developments

✅ November 2025: Nestlé launched a new pet food operation in South Korea, strengthening its premium brand growth and direct market control as it phases out its joint venture with Lotte Wellfood.

✅ September 2025: South Korea's pet supplement market valued at approximately USD 52 million in 2024, with an expected CAGR of 8.5% through 2033, driven by increasing demand for vitamins, minerals, and natural ingredient-based animal supplements.

✅ Early 2025: Rising consumer focus on pet health and wellness fuels growth in supplements targeting joint health, digestion, and immunity, with dogs remaining the largest segment but cat supplements gaining rapid adoption tied to urban living trends.

Mergers and Acquisitions (2025):

✅ In 2025, the South Korea Animal Supplement Market is valued at approximately USD 51.84 million and is projected to grow to USD 108.26 million by 2033, at a CAGR of 8.49%. This growth is driven by rising pet ownership, increasing awareness about animal health, and demand for functional supplements focusing on digestion, joint health, and immunity.

✅ Key players active in the market include Amway Corp., Glanbia PLC, Abbott, Bayer AG, Pfizer Inc., and Nu Skin Enterprises, which are investing in natural ingredient innovation and product premiumization.

✅ In March 2025, Nestlé launched a new pet food operation in South Korea by phasing out its joint venture with Lotte Wellfood, enabling direct management of pet food sales to strengthen its premium pet supplement and feed portfolio in the region.

Growth Drivers:

-Rising pet ownership, particularly dog and cat populations, drives demand for nutritional supplements targeting health, digestion, joint care, and immunity.

-Increasing consumer preference for premium, natural, and functional pet supplements contributes to market expansion.

-E-commerce and online sales channels are rapidly growing, making supplements more accessible and fueling market penetration.

-Veterinary endorsements and personalized nutrition are emerging trends supporting premiumization and specialized product development.

-The market is bolstered by regulatory frameworks supporting safety and quality standards in feed and supplements.

-Leading companies include Amway Corp., Glanbia PLC, Abbott, Bayer AG, Pfizer Inc., and local firms focusing on innovation, customized formulations, and expanding distribution networks.

-Demand for animal feed supplements also grows on the back of livestock health awareness and the rising organic meat consumption trend.

-The market outlook reflects steady growth driven by increased spending on pet health and wellness, supported by shifting demographics and lifestyle changes.

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Market Segmentation Analysis:

-By Animal Type

Dogs dominate the market, accounting for the largest revenue share, driven by high pet adoption rates and increasing focus on pet health and wellness.

Cats represent the fastest-growing segment, fueled by rising cat ownership and tailored supplement products for feline health.

Others include horses, poultry, and livestock supplements catering to specialized needs.

-By Ingredient

Vitamins and minerals form the largest ingredient segment, widely used to support general health, immune function, and joint health in animals.

Amino acids and fatty acids are gaining traction for muscle development and skin health benefits.

Probiotics and herbal extracts are emerging due to increasing demand for natural and holistic supplements.

Enzymes and antioxidants hold notable shares for digestive health and aging support.

-By Form

Capsules and tablets are the predominant forms, preferred for ease of use and dosage accuracy.

Chewables and soft chews are popular among pet owners for palatability and convenience.

Powders and liquids are used for both pets and livestock supplements, offering flexible administration options.

Other forms include sprays and treats integrated with supplemental nutrition.

-By Distribution Channel

Veterinary clinics and hospitals are the leading distribution channels, trusted for product recommendations and purchase.

Specialty pet stores and health food outlets cater to premium and natural supplement products.

Online retail is rapidly expanding due to convenience, subscription models, and wider product availability.

Supermarkets and general retail stores are also significant sales points for mass-market supplements.

South Korea Key Regional Insights:

The South Korea animal supplement market was valued at about USD 1.1 billion in 2024 and is expected to reach USD 1.5 billion by 2033, growing steadily. Demand is driven by rising pet ownership, especially dogs and cats, with veterinary dietary supplements gaining traction for digestive, joint, and immune health. Key regional markets include Seoul, Busan, and Daegu, where urban pet populations are concentrated, and e-commerce channels are rapidly expanding. Vitamins and minerals dominate the product segment, supported by increasing consumer awareness of preventive care. Leading companies focus on premiumization, functional supplements, and natural ingredient sourcing.

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Competitive Landscape:

According to DataM Intelligence and related market research, the South Korea Animal Supplement Market is witnessing steady growth driven by increasing pet ownership, rising awareness of pet health and nutrition, and growing demand for natural and functional supplements.

Key Players:
KOREA PET FOOD CO., LTD. (THE DOG n CAT) | Careside Co., Ltd. | Centinal Group South Korea | PUPPYKITTYRANG CO. | Labtopia Co., Ltd.

Key Highlights (Top 5 Key Players) for South Korea Animal Supplement Market:

-KOREA PET FOOD CO., LTD. (THE DOG n CAT) leads with a strong portfolio of natural supplements targeting joint health, skin, and digestion, catering to growing urban pet populations.

-Careside Co., Ltd. focuses on innovative formulations with microbial and herbal ingredients, gaining trust for efficacy and safety in South Korea's premium pet segment.

-Centinal Group South Korea offers a diverse range of supplements including vitamins, minerals, and probiotics, supported by extensive R&D and quality manufacturing processes.

-PUPPYKITTYRANG CO. emphasizes tailor-made supplements for different pet age groups and breeds, with expanding distribution through e-commerce platforms.

-Labtopia Co., Ltd. integrates advanced biotechnology in its supplements, focusing on enhancing immunity and reducing allergens in pets.

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