India Sportswear Market Size, Share, Trends, Industry Outlook, Growth and Forecast Report 2025-2033

India Sportswear Market 2025-2033

According to IMARC Group's report titled "India Sportswear Market Size, Share, Trends and Forecast by Product, Distribution Channel, End User, and Region, 2025-2033", the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

How Big is the India Sportswear Industry?

The India sportswear market size reached USD 10.2 Million in 2024 and is projected to reach USD 16.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033.

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India Sportswear Market Trends:

The sportswear market in India is witnessing remarkable transformation, propelled by shifting consumer behaviors and lifestyle choices. The rise of athleisure culture has blurred the boundaries between workout gear and everyday fashion, with consumers increasingly seeking versatile apparel that transitions seamlessly from gym sessions to casual social settings. Social media influencers on platforms like Instagram and YouTube are playing a pivotal role in popularizing sportswear as a lifestyle choice rather than just functional athletic wear.

This trend is particularly strong among urban millennials and Gen Z consumers who prioritize both aesthetics and performance in their clothing decisions.
The market is also experiencing a significant shift in consumer demographics and geographic reach. While metropolitan areas like Mumbai, Delhi, and Bangalore continue to dominate consumption patterns, tier-2 and tier-3 cities are emerging as high-growth markets. Per capita income in tier-2 cities reached INR 1.2 lakh in 2024, according to the Reserve Bank of India, enabling greater discretionary spending on quality sportswear products. This geographic expansion is supported by improved internet connectivity and the proliferation of e-commerce platforms that have democratized access to both domestic and international brands.

Technology integration is reshaping product offerings across the industry. Manufacturers are incorporating advanced textile engineering solutions such as moisture-wicking fabrics, breathable microfibers, and temperature-regulating materials that enhance athletic performance. The growing emphasis on sustainability is driving brands to explore eco-friendly alternatives, including recycled polyester and biodegradable packaging solutions. These innovations appeal particularly to environmentally conscious younger consumers who consider sustainability a key purchasing factor alongside price and performance.

Digital commerce has fundamentally altered retail dynamics in the sportswear sector. E-commerce platforms now offer AI-driven product recommendations, user-generated styling content, and flexible payment options including cash-on-delivery, making sportswear more accessible to first-time buyers in smaller cities. Fitness influencers and health apps are guiding purchase decisions through gear reviews and workout recommendations, helping build brand loyalty among new entrants to fitness culture. This digital shift has enabled direct-to-consumer brands to gain visibility through limited-edition releases and early-access campaigns, creating excitement and urgency among target audiences.

India Sportswear Market Scope and Growth Factors:

The Indian sportswear market is positioned for sustained expansion, driven by multiple converging factors that are reshaping the fitness and fashion landscape. Government initiatives like the Fit India Movement, launched on National Sports Day in 2019, have created widespread awareness about the importance of physical fitness and active lifestyles. The movement organized over 8,627 events with 2.5 million participants across ministries, armed forces, schools, and community organizations in 2024 alone, significantly boosting demand for fitness-related apparel.

The domestic manufacturing ecosystem is strengthening through policy support and industry investments. The Production-Linked Incentive (PLI) scheme for textiles is encouraging sportswear brands to expand local production capabilities. Companies like ASICS India have announced plans to increase local manufacturing from 30% to 40% of their production to meet quality certification requirements for imported footwear. The company generated INR 4.28 billion in revenue for FY 2024-25 and aims to open its first brand-owned store while expanding franchise presence by three stores per month. This local manufacturing push aligns with the broader "Make in India" initiative and is expected to
reduce costs while improving supply chain efficiency.

The competitive landscape is evolving with both international giants and emerging domestic players vying for market share. TechnoSport, one of India's fastest-growing sportswear brands, sold 12 million garments in FY 2023 and has set an ambitious target to capture 10% of the activewear market within five years, aiming for INR 1,000 crore in revenue. The company is investing INR 150 crore in a new manufacturing facility in Tamil Nadu that will create 5,000 jobs. Meanwhile, new entrants like Aeractive, launched in June 2025, are focusing on high-intensity training and recovery wear with proprietary fabrics, targeting niche segments within the broader market.

Retail expansion is accelerating across both traditional and modern formats. French sporting goods retailer Decathlon is aggressively expanding its footprint in tier-2 and tier-3 cities, bringing affordable, activity-specific apparel closer to aspirational consumers in emerging markets. Decathlon plans to double its sourcing from India to USD 3 billion by 2030, with strong emphasis on technical textiles. International premium brands are also entering the market through strategic partnerships-Swiss brand On entered India in September 2024 through a distribution agreement with Brandman Retail Ltd, making its performance running shoes and sustainable apparel available through retail and e-commerce channels.

The demographic dividend is working in favor of the sportswear industry. India's young population, coupled with rising disposable incomes and increasing health consciousness, is creating a robust consumer base. Health expenditure per capita reached USD 63.5 in 2024 according to World Bank data, reflecting heightened focus on personal well-being. The expansion of gym chains, fitness centers, and organized sporting events across major cities is normalizing active lifestyles and creating regular demand for performance-oriented sportswear. Additionally, the integration of sports in educational institutions and corporate wellness programs is introducing sportswear to broader demographic segments, ensuring sustained demand across age groups and income levels.

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India Sportswear Industry Segmentation:
The report has segmented the market into the following categories:

Breakup by Product:

• Shoes
• Clothes

Breakup by Distribution Channel:

• Online Stores
• Retail Stores

Breakup by End User:

• Men
• Women
• Kids

Breakup by Region:

• North India
• West and Central India
• South India
• East and Northeast India

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Recent News and Developments:

• June 2025: ASICS India announced plans to increase local production from 30% to 40% to comply with government quality certification mandates for imported footwear. The company, which generated INR 4.28 billion (USD 49.7 million) in revenue for FY 2024-25 with a projected 35-37% growth rate, aims to expand its retail presence by opening its first brand-owned store and adding three franchise stores per month.

• June 2025: Aeractive launched as a new Indian performance wear brand focused on high-intensity training, recovery, and everyday movement, targeting India's growing activewear market. Its debut collection, manufactured entirely in-house, features proprietary fabrics including AerMod, AerFlow, AerLuxe, and AerBrush designed for breathability, moisture control, and stretch.

• September 2024: Brandman Retail Ltd entered a distribution agreement with Swiss sportswear brand On to introduce its previous-season bestsellers to the Indian market. The partnership makes On's premium running shoes and apparel available through Brandman's retail and e-commerce platforms, focusing on limited editions and sustainable retail practices.

• March 2024: TechnoSport announced its goal to capture 10% of India's activewear market within five years and reach revenue of INR 1,000 crore (USD 116.2 million). The company sold 12 million garments in FY 2023 and expects to sell 15 million in FY 2024, supported by a new manufacturing facility in Tamil Nadu with a planned investment of INR 150 crore (USD 17.4 million) creating 5,000 new jobs.

• January 2025: Fanatics, a prominent sports apparel brand, announced plans to introduce a new luxury sports brand for fans in collaboration with fashion designer Kristin Juszczyk and entrepreneur Emma Grede.

• Government Initiative Update: The Fit India Movement, launched in August 2019, continues to promote physical fitness across the nation. In 2024, the initiative organized 8,627 events with participation from 2.5 million people, including ministries, armed forces, schools, residential welfare associations, and youth organizations, creating sustained awareness about active lifestyles and boosting demand for sportswear.

• Policy Development: The Production-Linked Incentive (PLI) scheme for textiles is driving investments in domestic sportswear manufacturing. The scheme incentivizes brands to establish local production facilities, with 14 organizations already committing investments exceeding INR 300 crore under the program, strengthening India's position in the global sportswear supply chain.

Other Key Areas Covered in the Report:

• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

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