India Nutraceuticals Market Size, Share, Industry Outlook and Forecast Report 2025-2033

India Nutraceuticals Market 2025-2033

According to IMARC Group's report titled "India Nutraceuticals Market Size, Share, Trends and Forecast by Product, Indication, and Region, 2025-2033", the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

How Big is the India Nutraceuticals Industry?

The India nutraceuticals market size was valued at USD 8.00 Billion in 2024 and is expected to reach USD 21.48 Billion by 2033, exhibiting a growth rate (CAGR) of 11.60% during 2025-2033.

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India Nutraceuticals Market Trends:

The Indian nutraceuticals market is a dynamic and rapidly
evolving landscape, deeply intertwined with the nation's cultural heritage and its contemporary aspirations. Its foundations are rooted in the ancient wisdom of Ayurveda, Unani, and other traditional systems of medicine, where the concept of food as medicine has been a cornerstone of wellness for millennia. This historical precedent creates a unique and fertile ground for modern nutraceutical products, as consumers are already predisposed to the idea that dietary choices can directly influence health and prevent disease. The market is not merely an import of a Western trend but a sophisticated renaissance of these age-old principles, now repackaged with scientific validation and contemporary marketing. This fusion creates a powerful narrative that resonates deeply with a population increasingly looking for holistic and preventative approaches to health, moving beyond the remedial focus of allopathic medicine to embrace a more integrated view of well-being that encompasses physical, mental, and even spiritual health. The very definition of nutraceuticals in India is therefore broad and inclusive, spanning from classical herbal formulations like Chyawanprash to modern, scientifically-backed probiotics, protein supplements, and fortified foods, all coexisting and catering to a diverse and discerning consumer base that is both rediscovering its past and eagerly navigating the complexities of modern life.

India Nutraceuticals Market Scope and Growth Factors:

This growth is further propelled by a profound socio-cultural shift where health consciousness has transitioned from a niche interest to a mainstream priority, particularly within the burgeoning urban middle class. The pressures of modern, sedentary lifestyles, rising stress levels, and the increasing prevalence of lifestyle-related ailments have created a collective anxiety about long-term wellness, driving consumers to seek proactive solutions. This is amplified by greater digital connectivity, which has democratized access to health information and empowered individuals to take a more active role in managing their own health, creating a demand for products that promise enhanced immunity, better digestive health, improved energy, and graceful aging. The market's character is also shaped by intense competition and innovation, with a vibrant mix of established pharmaceutical giants, specialized nutraceutical companies, and a wave of agile start-ups all vying for consumer attention. This competition fuels a constant stream of new product developments, sophisticated marketing strategies, and an expansion of distribution channels, from traditional pharmacy shelves to modern e-commerce platforms, making these products increasingly accessible across the vast and varied geography of the country, thus solidifying their place in the daily lives of millions.

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Recent News and Developments:

• Dabur Launches Siens Nutraceutical Brand: In June 2025, Dabur India introduced "Siens by Dabur," marking the 141-year-old Ayurvedic giant's entry into premium nutraceuticals through a digital-first strategy. The brand offers beauty supplements with marine collagen using Japanese technology, gut health formulations, and daily wellness products in modern formats like and softgels.

• Amway India Explores Ayurveda Integration: In March 2025, Amway India announced plans to enter the Ayurveda segment, leveraging its established Nutrilite brand to launch products integrating traditional Indian herbs within the next two to three years, reflecting strategic focus on science-backed wellness solutions aligned with local preferences.

• Herbalife-IIT Madras Partnership: In February 2025, Herbalife India collaborated with IIT Madras to launch the Plant Cell Fermentation Technology Lab in Chennai. This corporate social responsibility initiative aims to develop sustainable, high-quality herbal raw materials for nutraceuticals, addressing demand-supply gaps and supporting India's bio-manufacturing objectives.

• Nestlé-Dr. Reddy's Joint Venture: Nestlé India and Dr. Reddy's Laboratories announced a definitive agreement to form a joint venture bringing innovative nutraceutical brands to Indian consumers. The partnership combines Nestlé Health Science's global nutritional health solutions with Dr. Reddy's established commercial strengths, targeting metabolic care, hospital nutrition, general wellness, women's health, and child nutrition categories with brands including Nature's Bounty, Osteo Bi-Flex, Ester-C, Resource High Protein, and Optifast.

• Baidyanath Launches Siddhayu at Vitafoods Europe: Baidyanath, another Ayurvedic heritage brand, launched its first nutraceutical range under the Siddhayu brand, introducing 27 products simultaneously covering men's and women's health support, healthy aging, and kids' nutrition, signaling global ambitions beyond the domestic market.

• FSSAI Regulatory Updates: The Food Safety and Standards Authority of India re-operationalized its comprehensive nutraceutical regulations from October 2022, mandating central licensing for all manufacturers regardless of capacity. The regulations amended Schedule IV botanical ingredients list, revising permitted usage ranges and adding new botanicals while removing others to align with evolving safety and efficacy standards.

• IDRS Labs AKTOCYTE Launch: In June, IDRS Labs and the Department of Atomic Energy introduced AKTOCYTE, an FSSAI-approved nutraceutical developed to enhance radiotherapy outcomes and improve quality of life for cancer patients, demonstrating innovation in therapeutic applications within regulatory frameworks.

• Aurelle Health Women's Wellness Focus: In August, Aurelle Health launched as a direct-to-consumer brand specializing in women's hormonal health, offering clinically proven, vegan solutions addressing skin, hair, gut, and weight management needs through modern formulation and digital distribution channels.

India Nutraceuticals Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product:

Personalized Foods:

• Functional Dairy Products
• Breakfast Cereals
• Bakery Products
• Confectionery
• Fats and Oils
• Others

Functional Beverages:

• Fruit & Vegetable Juices
• Packaged Drinking Water
• Beverages with Addition of Herbs and Botanicals
• Flavored Water Beverages
• Herbal Tea
• Sports and Performance Drinks
• Others

Dietary Supplements:

• Vitamins and Minerals
• Phytochemicals
• Fatty Acids
• Carotenoids
• Isoflavones
• Others

Breakup by Indication:

• Digestive and Immune Health
• Energy and Alertness Health
• Heart Health
• Bone and Joint
• Cognitive Health
• Beauty Health

Breakup by Region:

• North India
• South India
• East India
• West India

Competitor Landscape:

The competitive dynamics of the India nutraceuticals market are dominated by the presence of a diverse set of domestic manufacturers, multinational companies, and upstart wellness startups. The industry is intensely focused on building product portfolios with science-supported formulations addressing particular health requirements like immunity, digestion, bone health, and mental faculties. Advances in delivery formats like, effervescent tablets, and functional drinks are boosting consumer interest and brand distinction. Market players are capitalizing on India's rich traditional medicine culture by combining Ayurvedic and herbal ingredients with contemporary nutritional science. Strategic alliances with research centers and clinical trial investments are becoming the norm to substantiate health claims and add credibility. Additionally, direct-to-consumer websites are allowing companies to reach out, particularly to tier II and tier III cities. The increasingly fierce competition is driving innovation, product diversification, and focused marketing strategies.
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Other key areas covered in the report:

• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

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