Press release
Wrap Around Cartoners - Top Global Industry Trends in 2026
Wrap Around Cartoners Market
Growing consumption of packaged foods, rising demand for secure transport packaging, and the expanding role of automation in production environments are reshaping the global competitive landscape. With the food, beverage, healthcare, personal care, and homecare industries intensifying product safety and handling standards, the adoption of wrap around cartoners continues to surge across key regions-including North America, Asia-Pacific, and Europe.
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Automation and Sustainability Fueling Market Expansion
The market's growth is strongly tied to the rising preference for automated packaging lines that reduce labor dependency while improving consistency and operational efficiency. With 30% of repetitive tasks in manufacturing expected to shift toward automation, wrap around cartoners are becoming essential in enabling continuous production and quality control.
Simultaneously, the push toward eco-friendly and recyclable packaging is driving demand for carton-based solutions. Paper and paperboard-primary materials used in wrap around carton packaging-are witnessing unprecedented adoption, boasting an 82% recycling rate in the United States, according to the American Forest and Paper Association. These sustainability benefits have significantly accelerated the integration of wrap around cartoners, particularly in regions with stringent packaging regulations.
Dominance of Horizontal Cartoners
The horizontal orientation segment will account for 55% market share in 2025, driven by its superior performance in high-speed and large-volume environments. Offering enhanced product alignment, reduced downtime, and flexible changeovers, horizontal systems remain the preferred choice for food and consumer goods manufacturers.
By 2035, horizontal cartoners are expected to hold 86.1% of global market share, reinforcing their leadership in applications where speed, precision, and space optimization are critical.
Capacity Segment: 70-150 Cartons per Minute Leads Market
The 70 to 150 cartons per minute capacity category is projected to capture 35% of market revenues in 2025, emerging as the preferred segment for medium-scale production facilities. This range delivers the ideal balance between affordability, operational control, and scalability-making it particularly attractive for food, healthcare, cosmetics, and personal care applications.
Food Industry Remains the Largest End-User
With the global surge in ready-to-eat meals, packaged foods, and retail snacking culture, the food industry will contribute 30% of total market revenue in 2025. Stringent hygiene requirements and demand for consistent, tamper-evident packaging have accelerated the adoption of advanced cartoning lines capable of minimizing waste and improving shelf presentation.
Regional Growth Insights
India - Fastest Growing Market (CAGR: 4.7%)
Driven by booming pharmaceutical exports and rising FMCG consumption, India is emerging as a major growth engine for wrap around cartoners across South Asia. The country's pharma exports to more than 200 nations continue to fuel demand for protective and compliant secondary packaging.
Spain - Leading Europe's Growth (CAGR: 2.5%)
Spain's expanding food and cosmetics industries are creating significant opportunities for automation-enabled, sustainable carton packaging systems.
United Kingdom - Rise in F&B Drives Demand (CAGR: 1.5%)
UK's food and beverage sector grew 13.2% in 2025, boosting demand for secure wrap around packaging to prevent tampering and ensure product integrity.
Germany - Cosmetics Sector Accelerates Uptake (CAGR: 1.1%)
Growing national interest in skincare and cosmetics is driving the need for sturdy, protective carton packaging that preserves sensitive formulations.
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Competitive Landscape
The market remains moderately concentrated, with Tier 1 global leaders-including Syntegon, Coesia, IMA, OPTIMA, and Omori Machinery-commanding 25-30% of global revenue. These players are focusing on smart automation, IoT-integrated monitoring, sustainability compliance, and high-speed innovations.
Recent Key Developments:
• Mpac Group (May 2025): Launched the Langen OSTRO mid-range automated cartoner.
• Coesia (Feb 2025): Acquired AMC LLC to expand automation and material handling capabilities.
• Douglas Machine (July 2025): Introduced OPTX, a continuous-motion wraparound packaging system.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted by Fortune 500 clients and global enterprises. With operations in the U.S., UK, India, and Dubai, FMI provides data-backed insights and strategic intelligence across 30+ industries and 1200 markets worldwide.
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